A data profile of the people who buy, follow and care about Spain in Finland — modelled from more than twelve digital signal sources. Spain has an estimated audience of 511,584 people in Finland.
Spain has an estimated audience of 511,584 people in Finland. 62.6% are female, 37.4% are male, average age 46.9. Top brand affinities: Finnair, Stockmann, Danske Bank, Marbella, Happiness.
Top brand affinities include Finnair, Stockmann, Danske Bank, with strongest over-indexing on Finnair (2.24× the country average).
Demographically, the Spain audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Spain fan in Finland is more female, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Spain profile in Finland.
62.6% are female, 37.4% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.9 |
| Estimated audience size | 511,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Spain audience comes from Finland.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marbella | Travel & Leisure | 7.63× | ||
| 02 | Madrid | Travel & Leisure | 6.51× | ||
| 03 | Barcelona | Travel & Leisure | 5.13× | ||
| 04 | Costa del Sol | Travel & Leisure | 5.10× | ||
| 05 | Finnair | Travel & Leisure | 2.24× | ||
| 06 | Modern architecture | Arts & Culture | 1.87× | ||
| 07 | Cruises | Travel & Leisure | 1.79× | ||
| 08 | Momondo | Travel & Leisure | 1.70× | ||
| 09 | Bars | Travel & Leisure | 1.69× | ||
| 10 | Estonia | Travel & Leisure | 1.69× | ||
| 11 | Meat | Food & Beverages | 1.66× | ||
| 12 | Stockmann | Shopping | 1.63× | ||
| 13 | Hair products | Beauty & Wellness | 1.62× | ||
| 14 | Kitchen | Home & Garden | 1.61× | ||
| 15 | Spas | Beauty & Wellness | 1.60× | ||
| 16 | Happiness | Health | 1.56× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Lunch | Food & Beverages | 1.55× | ||
| 19 | Danske Bank | Business & Career | 1.54× | ||
| 20 | Dogs | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.66× | |
| Early Adopter Mentality | POWER | 1.53× | |
| Quality Awareness | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.85× | |
| Individualism | JOY | 0.86× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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