A data profile of the people who buy, follow and care about Ayuntamiento in Spain — modelled from more than twelve digital signal sources. Ayuntamiento has an estimated audience of 5,461,849 people in Spain.
Ayuntamiento has an estimated audience of 5,461,849 people in Spain. 60.0% are female, 40.0% are male, average age 43.5. Top brand affinities: Sevilla FC, Lidl, Carrefour, Discount stores, Home Appliances.
Top brand affinities include Sevilla FC, Lidl, Carrefour, with strongest over-indexing on Sevilla FC (1.79× the country average).
Demographically, the Ayuntamiento audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Ayuntamiento fan in Spain is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Sevilla FC.
The key figures that characterise the Ayuntamiento profile in Spain.
60.0% are female, 40.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.5 |
| Estimated audience size | 5,461,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Ayuntamiento audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 60.1% |
| Mexico | 25.2% |
| United States | 10.3% |
The strongest cross-interests of the Ayuntamiento audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 2.90× | ||
| 02 | SD Eibar | Sports | 1.93× | ||
| 03 | Hardware store | Home & Garden | 1.90× | ||
| 04 | Pharmacy | Business & Career | 1.87× | ||
| 05 | Real Betis | Sports | 1.82× | ||
| 06 | Sevilla FC | Sports | 1.79× | ||
| 07 | Hypermarket | Shopping | 1.77× | ||
| 08 | Trivago | Travel & Leisure | 1.70× | ||
| 09 | Renewable energy | Business & Career | 1.69× | ||
| 10 | Home Appliances | Home & Garden | 1.66× | ||
| 11 | Lidl | Shopping | 1.65× | ||
| 12 | Nonprofit organization | Politics & Society | 1.64× | ||
| 13 | Solar energy | Home & Garden | 1.64× | ||
| 14 | Bakery | Food & Beverages | 1.63× | ||
| 15 | Carrefour | Shopping | 1.62× | ||
| 16 | Snack food | Food & Beverages | 1.59× | ||
| 17 | Discount stores | Shopping | 1.58× | ||
| 18 | Supermarket | Shopping | 1.56× | ||
| 19 | Tradition | Politics & Society | 1.56× | ||
| 20 | Sports club | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.02× | |
| Convenience Orientation | PREMIUM | 1.63× | |
| Tradition | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Early Adopter Mentality | POWER | 0.66× | |
| Mindfulness | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ayuntamiento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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