Ayuntamiento Audience in Spain
Ayuntamiento has an estimated audience of 5,461,849 people in Spain. 60.0% are female, 40.0% are male, average age 43.5. Top brand affinities: Sevilla FC, Lidl, Carrefour, Discount stores, Home Appliances.
Top brand affinities include Sevilla FC, Lidl, Carrefour, with strongest over-indexing on Sevilla FC (1.79× the country average). Demographically, the Ayuntamiento audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Category: Politics & Society · Type: Topic
Demographics of Ayuntamiento fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 43.5 |
| Estimated audience size | 5,461,849 |
Audience persona
The typical Ayuntamiento fan in Spain is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Sevilla FC.
Top brand affinities of Ayuntamiento fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sevilla FC | 1.79× | Sports |
| Lidl | 1.65× | Shopping |
| Carrefour | 1.62× | Shopping |
| Discount stores | 1.58× | Shopping |
| Home Appliances | 1.66× | Home & Garden |
| Pharmacy | 1.87× | Business & Career |
| Supermarket | 1.56× | Shopping |
| Nonprofit organization | 1.64× | Politics & Society |
| Trivago | 1.7× | Travel & Leisure |
| Hypermarket | 1.77× | Shopping |
| Hardware store | 1.9× | Home & Garden |
| Renewable energy | 1.69× | Business & Career |
| Tradition | 1.56× | Politics & Society |
| Bakery | 1.63× | Food & Beverages |
| Solar energy | 1.64× | Home & Garden |
| Real Betis | 1.82× | Sports |
| Sports club | 1.51× | Sports |
| Snack food | 1.59× | Food & Beverages |
| Baking powder | 2.9× | Food & Beverages |
| SD Eibar | 1.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.02 |
| Convenience Orientation | PREMIUM | 1.63 |
| Tradition | CONSERVATISM | 1.56 |
| Need for Security | CONSERVATISM | 1.44 |
| Family Orientation | CONSERVATISM | 1.43 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 60.1% |
| Mexico | 25.3% |
| United States | 10.3% |
See Ayuntamiento audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Ayuntamiento. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.