A data profile of the people who buy, follow and care about Bilbao in Spain — modelled from more than twelve digital signal sources. Bilbao has an estimated audience of 2,008,018 people in Spain.
Bilbao has an estimated audience of 2,008,018 people in Spain. 57.6% are female, 42.4% are male, average age 44.9. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Real property, Guggenheim Museum Bilbao.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.28× the country average).
Demographically, the Bilbao audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Bilbao fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Bilbao profile in Spain.
57.6% are female, 42.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.9 |
| Estimated audience size | 2,008,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
The strongest cross-interests of the Bilbao audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guggenheim Museum Bilbao | Arts & Culture | 6.35× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.44× | ||
| 03 | Volunteering | Politics & Society | 2.74× | ||
| 04 | Refrigerator | Home & Garden | 2.64× | ||
| 05 | Real property | Home & Garden | 2.51× | ||
| 06 | Internet & Social Media | 2.44× | |||
| 07 | Mango | Shopping | 2.35× | ||
| 08 | Iberia (airline) | Travel & Leisure | 2.28× | ||
| 09 | Tour de France | Sports | 2.24× | ||
| 10 | Distilled beverage | Food & Beverages | 2.11× | ||
| 11 | TripAdvisor | Travel & Leisure | 2.06× | ||
| 12 | Aldi | Shopping | 2.03× | ||
| 13 | Travel website | Travel & Leisure | 2.03× | ||
| 14 | Badoo | Internet & Social Media | 1.92× | ||
| 15 | Real Sociedad | Sports | 1.89× | ||
| 16 | Innovation | Business & Career | 1.83× | ||
| 17 | MSN | News | 1.77× | ||
| 18 | Julio Iglesias | Music & Radio | 1.69× | ||
| 19 | Stradivarius | Shopping | 1.63× | ||
| 20 | Caixabank | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Travelling | THRILL | 1.27× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.85× | |
| Mindfulness | BALANCE | 0.90× | |
| Design Affinity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bilbao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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