A data profile of the people who buy, follow and care about North Yorkshire in United Kingdom — modelled from more than twelve digital signal sources. North Yorkshire has an estimated audience of 3,114,859 people in United Kingdom.
The average North Yorkshire fan in United Kingdom is 44.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Wikipedia, Middlesbrough F.C., Mobile home, with strongest over-indexing on Wikipedia (2.14× the country average).
Demographically, the North Yorkshire audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical North Yorkshire fan in United Kingdom is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the North Yorkshire profile in United Kingdom.
58.1% are female, 41.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 44.0 |
| Estimated audience size | 3,114,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide North Yorkshire audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 80.9% |
| United States | 8.1% |
| Germany | 1.9% |
Where the North Yorkshire audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 4.88× | |
| 02 | England | ~2.5M | 1.73× | |
| 03 | North East | ~100K | 1.22× | |
| 04 | Scotland | ~300K | 0.90× | |
| 05 | Wales | ~200K | 0.87× | |
| 06 | Northern Ireland | ~70K | 0.71× | |
| 07 | East Midlands | ~100K | 0.47× | |
| 08 | East of England | ~100K | 0.45× | |
| 09 | West Midlands | ~60K | 0.43× | |
| 10 | South West | ~100K | 0.38× | |
| 11 | South East | ~100K | 0.35× | |
| 12 | North West | ~100K | 0.34× |
The strongest cross-interests of the North Yorkshire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middlesbrough F.C. | Sports | 4.42× | ||
| 02 | Blackburn Rovers F.C. | Sports | 4.18× | ||
| 03 | Bryce Dallas Howard | Movies & TV | 3.85× | ||
| 04 | Mineral water | Food & Beverages | 2.50× | ||
| 05 | Cappuccino | Food & Beverages | 2.26× | ||
| 06 | FC Bayern Munich | Sports | 2.22× | ||
| 07 | Political science | Business & Career | 2.18× | ||
| 08 | Mobile home | Cars & Mobility | 2.15× | ||
| 09 | Wikipedia | Internet & Social Media | 2.14× | ||
| 10 | Ornamental plant | Home & Garden | 2.10× | ||
| 11 | Forestry | Home & Garden | 2.09× | ||
| 12 | Risk management | Business & Career | 1.94× | ||
| 13 | Public transport | Cars & Mobility | 1.82× | ||
| 14 | Celtic FC | Sports | 1.80× | ||
| 15 | Garden centre | Home & Garden | 1.78× | ||
| 16 | Esso | Cars & Mobility | 1.76× | ||
| 17 | Sky Bet | Games | 1.67× | ||
| 18 | Refrigerator | Home & Garden | 1.67× | ||
| 19 | Betfair | Games | 1.65× | ||
| 20 | Racing Post | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.73× | |
| Family Orientation | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Community Orientation | OPEN | 0.84× | |
| Early Adopter Mentality | POWER | 0.85× |
North Yorkshire has an estimated audience of 3,114,859 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
58.1% of North Yorkshire fans are female, 41.9% are male, with an average age of 44.0 years.
North Yorkshire fans show strongest brand affinity for Wikipedia (2.14×), Middlesbrough F.C. (4.42×), and Mobile home (2.15×) over the country average.
North Yorkshire fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~1M), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond North Yorkshire itself, the audience over-indexes on Middlesbrough F.C. (4.42×), Mobile home (2.15×), Sky Bet (1.67×), and Ornamental plant (2.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for North Yorkshire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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