A data profile of the people who buy, follow and care about Amritsar in India — modelled from more than twelve digital signal sources. Amritsar has an estimated audience of 4,073,304 people in India.
Amritsar has an estimated audience of 4,073,304 people in India. 24.3% are female, 75.7% are male, average age 32.9. Top brand affinities: Hindustan, Videography, Young's, Himalayas, Sydney.
Top brand affinities include Hindustan, Videography, Young's, with strongest over-indexing on Hindustan (3.31× the country average).
Demographically, the Amritsar audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Amritsar fan in India is more male, around 32.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Hindustan.
The key figures that characterise the Amritsar profile in India.
24.3% are female, 75.7% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 32.9 |
| Estimated audience size | 4,073,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Amritsar audience comes from India.
| Country | Share |
|---|---|
| India | 64.7% |
| Pakistan | 4.7% |
| Canada | 3.7% |
The strongest cross-interests of the Amritsar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sydney | Travel & Leisure | 3.49× | ||
| 02 | Ryan Gosling | Movies & TV | 3.42× | ||
| 03 | Hindustan | Politics & Society | 3.31× | ||
| 04 | New Zealand | Travel & Leisure | 2.93× | ||
| 05 | Videography | Internet & Social Media | 2.88× | ||
| 06 | Real property | Home & Garden | 2.35× | ||
| 07 | Young's | Food & Beverages | 2.24× | ||
| 08 | Scholarship | Kids & Family | 2.14× | ||
| 09 | Himalayas | Travel & Leisure | 2.07× | ||
| 10 | Donation | Business & Career | 2.05× | ||
| 11 | London | Travel & Leisure | 2.02× | ||
| 12 | Philanthropy | Arts & Culture | 1.88× | ||
| 13 | Political science | Business & Career | 1.85× | ||
| 14 | Canada | Travel & Leisure | 1.78× | ||
| 15 | Volunteering | Politics & Society | 1.76× | ||
| 16 | High school | Business & Career | 1.69× | ||
| 17 | Anthropology | Business & Career | 1.66× | ||
| 18 | Katrina Kaif | Movies & TV | 1.60× | ||
| 19 | Master of Business Administration | Business & Career | 1.57× | ||
| 20 | Wikipedia | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Indulgence | JOY | 1.34× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Social Media Usage | JOY | 0.76× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Amritsar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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