A data profile of the people who buy, follow and care about Rajinikanth in India — modelled from more than twelve digital signal sources. Rajinikanth has an estimated audience of 4,113,150 people in India.
The average Rajinikanth fan in India is 27.8 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Karnataka, Maharashtra.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.87× the country average).
Demographically, the Rajinikanth audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Rajinikanth fan in India is more male, around 27.8 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Rajinikanth profile in India.
30.8% are female, 69.2% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 27.8 |
| Estimated audience size | 4,113,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Rajinikanth audience comes from India.
| Country | Share |
|---|---|
| India | 61.0% |
| United States | 5.2% |
| Malaysia | 4.7% |
Where the Rajinikanth audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~600K | 5.69× | |
| 02 | Andhra Pradesh | ~100K | 2.93× | |
| 03 | Karnataka | ~300K | 2.75× | |
| 04 | Telangana | ~100K | 2.51× | |
| 05 | Kerala | ~100K | 2.24× | |
| 06 | Odisha | ~50K | 1.05× | |
| 07 | Maharashtra | ~200K | 0.88× | |
| 08 | Goa | ~3K | 0.77× | |
| 09 | West Bengal | ~90K | 0.71× | |
| 10 | Gujarat | ~80K | 0.69× | |
| 11 | Punjab (region) | ~40K | 0.69× | |
| 12 | Chhattisgarh | ~20K | 0.66× | |
| 13 | Arunachal Pradesh | ~2K | 0.65× | |
| 14 | Sikkim | ~1K | 0.65× | |
| 15 | Assam | ~30K | 0.62× | |
| 16 | Madhya Pradesh | ~40K | 0.57× | |
| 17 | Tripura | ~3K | 0.56× | |
| 18 | Mizoram | ~2K | 0.56× | |
| 19 | Jharkhand | ~20K | 0.55× | |
| 20 | Nagaland | ~2K | 0.55× | |
| 21 | Rajasthan | ~50K | 0.53× | |
| 22 | Manipur | ~3K | 0.52× | |
| 23 | Uttar Pradesh | ~100K | 0.51× | |
| 24 | Bihar | ~40K | 0.49× | |
| 25 | Uttarakhand | ~10K | 0.49× | |
| 26 | Haryana | ~30K | 0.48× | |
| 27 | Meghalaya | ~2K | 0.47× | |
| 28 | Himachal Pradesh | ~7K | 0.42× | |
| 29 | Jammu and Kashmir | ~7K | 0.40× |
The strongest cross-interests of the Rajinikanth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rohit Sharma | Sports | 2.09× | ||
| 02 | Rajasthan Royals | Sports | 2.08× | ||
| 03 | Cricket World Cup | Sports | 2.07× | ||
| 04 | Chennai Super Kings | Sports | 2.04× | ||
| 05 | Telugu language | Politics & Society | 2.03× | ||
| 06 | Colors (TV channel) | Movies & TV | 2.03× | ||
| 07 | Kolkata Knight Riders | Sports | 2.02× | ||
| 08 | Virat Kohli | Sports | 2.00× | ||
| 09 | Tamil language | Politics & Society | 2.00× | ||
| 10 | Royal Challengers Bangalore | Sports | 2.00× | ||
| 11 | India national cricket team | Sports | 1.95× | ||
| 12 | Indian Premier League | Sports | 1.87× | ||
| 13 | Chennai | Travel & Leisure | 1.81× | ||
| 14 | Cinema of India | Movies & TV | 1.74× | ||
| 15 | Mobile game | Games | 1.68× | ||
| 16 | Celebrity | Movies & TV | 1.62× | ||
| 17 | Cricket | Sports | 1.60× | ||
| 18 | Personal finance | Business & Career | 1.53× | ||
| 19 | Banking | Business & Career | 1.53× | ||
| 20 | Games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.36× | |
| Career Orientation | POWER | 1.29× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Convenience Orientation | PREMIUM | 0.75× | |
| Sustainability | BALANCE | 0.76× |
Rajinikanth has an estimated audience of 4,113,150 people in India, concentrated in Tamil Nadu and Karnataka.
30.8% of Rajinikanth fans are female, 69.2% are male, with an average age of 27.8 years.
Rajinikanth fans show strongest brand affinity for Indian Premier League (1.87×), India national cricket team (1.95×), and Virat Kohli (2×) over the country average.
Rajinikanth fans in India are most concentrated in Tamil Nadu (reach ~600K), Karnataka (reach ~300K), and Maharashtra (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Rajinikanth itself, the audience over-indexes on India national cricket team (1.95×), Virat Kohli (2×), Chennai Super Kings (2.04×), and Games (1.5×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Rajinikanth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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