A data profile of the people who buy, follow and care about Aforismi in Italy — modelled from more than twelve digital signal sources. Aforismi has an estimated audience of 8,068,256 people in Italy.
The average Aforismi fan in Italy is 39.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Confectionery, Wikipedia, SuperEnalotto, with strongest over-indexing on Confectionery (1.87× the country average).
Demographically, the Aforismi audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Aforismi fan in Italy is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Confectionery.
The key figures that characterise the Aforismi profile in Italy.
67.2% are female, 32.8% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.6 |
| Estimated audience size | 8,068,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Aforismi audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 95.0% |
| Germany | 1.4% |
| Switzerland | 1.2% |
Where the Aforismi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~800K | 1.47× | |
| 02 | Calabria | ~300K | 1.40× | |
| 03 | Sicilia | ~900K | 1.35× | |
| 04 | Campania | ~1M | 1.23× | |
| 05 | Lombardy | ~1.5M | 1.13× | |
| 06 | Piedmont | ~600K | 1.08× | |
| 07 | Sardinia | ~200K | 1.08× | |
| 08 | Tuscany | ~600K | 1.06× | |
| 09 | Lazio | ~1M | 1.04× | |
| 10 | Liguria | ~200K | 1.01× | |
| 11 | Abruzzo | ~200K | 0.98× | |
| 12 | Friuli-Venezia Giulia | ~100K | 0.91× | |
| 13 | Veneto | ~600K | 0.90× | |
| 14 | Emilia-Romagna | ~600K | 0.88× | |
| 15 | Marche | ~200K | 0.85× | |
| 16 | Aosta Valley | ~20K | 0.85× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.83× | |
| 18 | Molise | ~30K | 0.83× | |
| 19 | Umbria | ~100K | 0.76× |
The strongest cross-interests of the Aforismi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 2.02× | ||
| 02 | Lip gloss | Beauty & Wellness | 2.02× | ||
| 03 | Face powder | Beauty & Wellness | 2.02× | ||
| 04 | Eye shadow | Beauty & Wellness | 1.91× | ||
| 05 | Wikipedia | Internet & Social Media | 1.89× | ||
| 06 | Confectionery | Food & Beverages | 1.87× | ||
| 07 | Robert Redford | Movies & TV | 1.87× | ||
| 08 | Tableware | Food & Beverages | 1.87× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 1.83× | ||
| 10 | Genetics | Kids & Family | 1.80× | ||
| 11 | Political science | Business & Career | 1.79× | ||
| 12 | Eye liner | Beauty & Wellness | 1.79× | ||
| 13 | Day spa | Beauty & Wellness | 1.77× | ||
| 14 | HVAC | Home & Garden | 1.65× | ||
| 15 | Espresso | Food & Beverages | 1.61× | ||
| 16 | Art jewelry | Fashion & Accessoires | 1.56× | ||
| 17 | Artificial nails | Beauty & Wellness | 1.53× | ||
| 18 | SuperEnalotto | Games | 1.52× | ||
| 19 | TicketOne | Travel & Leisure | 1.51× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.93× | |
| Pet Ownership | JOY | 0.93× |
Aforismi has an estimated audience of 8,068,256 people in Italy, concentrated in Lombardy and Campania.
67.2% of Aforismi fans are female, 32.8% are male, with an average age of 39.6 years.
Aforismi fans show strongest brand affinity for Confectionery (1.87×), Wikipedia (1.89×), and SuperEnalotto (1.52×) over the country average.
Aforismi fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Aforismi itself, the audience over-indexes on Wikipedia (1.89×), SuperEnalotto (1.52×), Genetics (1.8×), and TicketOne (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Aforismi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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