A data profile of the people who buy, follow and care about Vero Moda in Norway — modelled from more than twelve digital signal sources. Vero Moda has an estimated audience of 882,329 people in Norway.
Vero Moda has an estimated audience of 882,329 people in Norway. 71.8% are female, 28.2% are male, average age 46.9. Top brand affinities: Women's clothing, Shoes, Scandinavia, Flower, JYSK.
Top brand affinities include Women's clothing, Shoes, Scandinavia, with strongest over-indexing on Women's clothing (1.88× the country average).
Demographically, the Vero Moda audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Extroversion, Quality Awareness.
The typical Vero Moda fan in Norway is more female, around 46.9 years old, with strong Extroversion tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Vero Moda profile in Norway.
71.8% are female, 28.2% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 46.9 |
| Estimated audience size | 882,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 40% |
The strongest cross-interests of the Vero Moda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.33× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.14× | ||
| 03 | Tattoos | Fashion & Accessoires | 2.08× | ||
| 04 | Toys | Games | 1.93× | ||
| 05 | Skirt | Fashion & Accessoires | 1.91× | ||
| 06 | Crochet | Home & Garden | 1.89× | ||
| 07 | Women's clothing | Fashion & Accessoires | 1.88× | ||
| 08 | Flower | Home & Garden | 1.87× | ||
| 09 | Weaving | Fashion & Accessoires | 1.85× | ||
| 10 | Spas | Beauty & Wellness | 1.78× | ||
| 11 | Hair products | Beauty & Wellness | 1.76× | ||
| 12 | Hobby | Home & Garden | 1.74× | ||
| 13 | Desserts | Food & Beverages | 1.71× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 15 | Lindex | Fashion & Accessoires | 1.68× | ||
| 16 | Shoes | Fashion & Accessoires | 1.66× | ||
| 17 | Dinner | Food & Beverages | 1.61× | ||
| 18 | JYSK | Home & Garden | 1.59× | ||
| 19 | Vacations | Travel & Leisure | 1.56× | ||
| 20 | Scandinavia | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.59× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Risk Appetite | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Vero Moda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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