A data profile of the people who buy, follow and care about Spain in Poland — modelled from more than twelve digital signal sources. Spain has an estimated audience of 1,705,281 people in Poland.
Spain has an estimated audience of 1,705,281 people in Poland. 59.9% are female, 40.1% are male, average age 39.8. Top brand affinities: Santorini, Ryanair, Sushi, Las Vegas, TripAdvisor.
Top brand affinities include Santorini, Ryanair, Sushi, with strongest over-indexing on Santorini (8.47× the country average).
Demographically, the Spain audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Spain fan in Poland is more female, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Santorini.
The key figures that characterise the Spain profile in Poland.
59.9% are female, 40.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.8 |
| Estimated audience size | 1,705,281 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Spain audience comes from Poland.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Santorini | Travel & Leisure | 8.47× | ||
| 02 | Costa del Sol | Travel & Leisure | 4.72× | ||
| 03 | Gran Canaria | Travel & Leisure | 4.00× | ||
| 04 | Zanzibar | Travel & Leisure | 3.41× | ||
| 05 | Las Vegas | Travel & Leisure | 3.35× | ||
| 06 | Barcelona | Travel & Leisure | 3.33× | ||
| 07 | Ibiza | Travel & Leisure | 3.22× | ||
| 08 | ICloud | Technology & Electronics | 2.39× | ||
| 09 | Sushi | Food & Beverages | 2.37× | ||
| 10 | TripAdvisor | Travel & Leisure | 2.10× | ||
| 11 | Paleolithic diet | Health | 2.01× | ||
| 12 | Low-cost carrier | Travel & Leisure | 1.93× | ||
| 13 | Conference and resort hotels | Travel & Leisure | 1.85× | ||
| 14 | Web conferencing | Technology & Electronics | 1.83× | ||
| 15 | Brewery | Food & Beverages | 1.73× | ||
| 16 | Demi Moore | Movies & TV | 1.71× | ||
| 17 | Bikini | Fashion & Accessoires | 1.65× | ||
| 18 | Ryanair | Travel & Leisure | 1.64× | ||
| 19 | Waxing | Beauty & Wellness | 1.56× | ||
| 20 | Airline | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.40× | |
| Indulgence | JOY | 1.36× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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