A data profile of the people who buy, follow and care about Spain in Switzerland — modelled from more than twelve digital signal sources. Spain has an estimated audience of 906,343 people in Switzerland.
Spain has an estimated audience of 906,343 people in Switzerland. 54.9% are female, 45.1% are male, average age 42.2. Top brand affinities: Coop, Swiss International Air Lines, El País, Conforama, Bars.
Top brand affinities include Coop, Swiss International Air Lines, El País, with strongest over-indexing on Coop (1.56× the country average).
Demographically, the Spain audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Spain fan in Switzerland is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Coop.
The key figures that characterise the Spain profile in Switzerland.
54.9% are female, 45.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.2 |
| Estimated audience size | 906,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Spain audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El País | News | 4.12× | ||
| 02 | Madrid | Travel & Leisure | 3.44× | ||
| 03 | Bad Bunny | Music & Radio | 2.68× | ||
| 04 | TUI | Travel & Leisure | 2.63× | ||
| 05 | Iberia (airline) | Travel & Leisure | 2.49× | ||
| 06 | Swiss International Air Lines | Travel & Leisure | 1.76× | ||
| 07 | Bars | Travel & Leisure | 1.73× | ||
| 08 | Transfermarkt | Sports | 1.72× | ||
| 09 | Weddings | Kids & Family | 1.69× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.69× | ||
| 11 | Conforama | Home & Garden | 1.66× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 13 | Desserts | Food & Beverages | 1.62× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.57× | ||
| 15 | Coop | Food & Beverages | 1.56× | ||
| 16 | Poetry | Literature | 1.56× | ||
| 17 | Charity and causes | Business & Career | 1.55× | ||
| 18 | FC Bayern Munich | Sports | 1.54× | ||
| 19 | Online games | Games | 1.54× | ||
| 20 | Toys | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.47× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.79× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Individualism | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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