A data profile of the people who buy, follow and care about Rural area in Portugal — modelled from more than twelve digital signal sources. Rural area has an estimated audience of 1,337,212 people in Portugal.
The average Rural area fan in Portugal is 42.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, FlixBus, EasyJet, with strongest over-indexing on WhatsApp (1.53× the country average).
Demographically, the Rural area audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Rural area fan in Portugal is balanced, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Rural area profile in Portugal.
49.6% are female, 50.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 42.5 |
| Estimated audience size | 1,337,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Rural area audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 12.9% |
| United Kingdom | 6.3% |
Where the Rural area audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.12× | |
| 03 | Guarda District | ~20K | 1.10× | |
| 04 | Beja District | ~20K | 1.08× | |
| 05 | Vila Real District | ~30K | 1.05× | |
| 06 | Évora District | ~20K | 1.05× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~30K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Coimbra District | ~60K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~90K | 0.94× | |
| 15 | Braga District | ~100K | 0.93× | |
| 16 | Faro District | ~80K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.92× | |
| 18 | Porto District | ~300K | 0.86× | |
| 19 | Santarém District | ~50K | 0.86× | |
| 20 | Lisbon District | ~300K | 0.76× |
The strongest cross-interests of the Rural area audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.84× | ||
| 02 | SporTV | Sports | 2.76× | ||
| 03 | Sport Club Corinthians Paulista | Sports | 2.50× | ||
| 04 | Europcar | Cars & Mobility | 2.06× | ||
| 05 | TripAdvisor | Travel & Leisure | 1.98× | ||
| 06 | Rail transport | Travel & Leisure | 1.93× | ||
| 07 | Microwave oven | Home & Garden | 1.76× | ||
| 08 | Rural tourism | Travel & Leisure | 1.75× | ||
| 09 | EDreams | Travel & Leisure | 1.73× | ||
| 10 | FlixBus | Cars & Mobility | 1.67× | ||
| 11 | White wine | Food & Beverages | 1.60× | ||
| 12 | Real property | Home & Garden | 1.58× | ||
| 13 | Costume jewelry | Fashion & Accessoires | 1.58× | ||
| 14 | Red wine | Food & Beverages | 1.55× | ||
| 15 | Trivago | Travel & Leisure | 1.54× | ||
| 16 | Internet & Social Media | 1.53× | |||
| 17 | EasyJet | Travel & Leisure | 1.53× | ||
| 18 | Romance novels | Literature | 1.53× | ||
| 19 | Nonprofit organization | Politics & Society | 1.52× | ||
| 20 | Grocery store | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Indulgence | JOY | 1.44× | |
| Tradition | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Mindfulness | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.95× |
Rural area has an estimated audience of 1,337,212 people in Portugal, concentrated in Lisbon District and Porto District.
49.6% of Rural area fans are female, 50.4% are male, with an average age of 42.5 years.
Rural area fans show strongest brand affinity for WhatsApp (1.53×), FlixBus (1.67×), and EasyJet (1.53×) over the country average.
Rural area fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Rural area itself, the audience over-indexes on FlixBus (1.67×), EasyJet (1.53×), Real property (1.58×), and Rural tourism (1.75×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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