A data profile of the people who buy, follow and care about 8-bit in United States — modelled from more than twelve digital signal sources. 8-bit has an estimated audience of 402,482 people in United States.
The average 8-bit fan in United States is 35.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include W9 (TV channel), Micro Center, Pokémon, with strongest over-indexing on W9 (TV channel) (210.16× the country average).
Demographically, the 8-bit audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 8-bit fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for W9 (TV channel).
The key figures that characterise the 8-bit profile in United States.
25.4% are female, 74.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 35.8 |
| Estimated audience size | 402,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide 8-bit audience comes from United States.
| Country | Share |
|---|---|
| United States | 46.9% |
| Italy | 8.7% |
| United Kingdom | 5.4% |
Where the 8-bit audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~7K | 3.41× | |
| 02 | New York | ~50K | 2.05× | |
| 03 | Idaho | ~4K | 1.83× | |
| 04 | California | ~70K | 1.61× | |
| 05 | Illinois | ~20K | 1.61× | |
| 06 | Washington | ~10K | 1.36× | |
| 07 | Arizona | ~9K | 1.14× | |
| 08 | Utah | ~4K | 1.09× | |
| 09 | Texas | ~40K | 1.07× | |
| 10 | Indiana | ~8K | 1.05× | |
| 11 | New Jersey | ~10K | 1.01× | |
| 12 | Oregon | ~5K | 1.01× | |
| 13 | Arkansas | ~3K | 1.00× | |
| 14 | Alaska | <1K | 1.00× | |
| 15 | Oklahoma | ~4K | 0.98× | |
| 16 | Hawaii | ~2K | 0.97× | |
| 17 | Nevada | ~4K | 0.96× | |
| 18 | Kansas | ~3K | 0.96× | |
| 19 | New Hampshire | ~2K | 0.96× | |
| 20 | Virginia | ~9K | 0.95× | |
| 21 | Maryland | ~7K | 0.94× | |
| 22 | Kentucky | ~5K | 0.94× | |
| 23 | Delaware | ~1K | 0.94× | |
| 24 | South Dakota | <1K | 0.94× | |
| 25 | North Dakota | <1K | 0.94× | |
| 26 | Vermont | <1K | 0.94× | |
| 27 | Rhode Island | ~1K | 0.93× | |
| 28 | Ohio | ~10K | 0.92× | |
| 29 | North Carolina | ~10K | 0.91× | |
| 30 | Montana | ~1K | 0.91× | |
| 31 | Florida | ~20K | 0.90× | |
| 32 | Pennsylvania | ~10K | 0.90× | |
| 33 | Massachusetts | ~7K | 0.90× | |
| 34 | Maine | ~1K | 0.90× | |
| 35 | Nebraska | ~2K | 0.89× | |
| 36 | West Virginia | ~2K | 0.89× | |
| 37 | Louisiana | ~5K | 0.88× | |
| 38 | Georgia | ~10K | 0.87× | |
| 39 | Connecticut | ~4K | 0.87× | |
| 40 | Mississippi | ~3K | 0.87× | |
| 41 | Iowa | ~3K | 0.87× | |
| 42 | Minnesota | ~5K | 0.86× | |
| 43 | Tennessee | ~7K | 0.85× | |
| 44 | Wisconsin | ~5K | 0.85× | |
| 45 | Washington, District of Columbia | ~1K | 0.85× | |
| 46 | Missouri | ~5K | 0.84× | |
| 47 | Colorado | ~5K | 0.84× | |
| 48 | South Carolina | ~5K | 0.84× | |
| 49 | Alabama | ~5K | 0.81× | |
| 50 | Michigan | ~8K | 0.79× |
The strongest cross-interests of the 8-bit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | W9 (TV channel) | Movies & TV | 210.16× | ||
| 02 | Pixel art | Arts & Culture | 25.14× | ||
| 03 | Alan Turing | Politics & Society | 20.00× | ||
| 04 | Criss Angel | Movies & TV | 20.00× | ||
| 05 | Michael Schumacher | Sports | 13.78× | ||
| 06 | Consumer Electronics Show | Technology & Electronics | 13.63× | ||
| 07 | Checkers | Food & Beverages | 7.70× | ||
| 08 | Berlin Wall | Travel & Leisure | 7.50× | ||
| 09 | Magic: The Gathering | Games | 6.77× | ||
| 10 | Micro Center | Shopping | 6.25× | ||
| 11 | Retrogaming | Games | 5.75× | ||
| 12 | The Legend of Zelda | Games | 5.65× | ||
| 13 | World of Warcraft | Games | 5.14× | ||
| 14 | Arcade game | Games | 4.27× | ||
| 15 | Steam | Games | 4.16× | ||
| 16 | Pokémon | Games | 4.05× | ||
| 17 | GameStop | Games | 4.01× | ||
| 18 | Chuck Norris | Movies & TV | 3.73× | ||
| 19 | Powerball | Games | 2.73× | ||
| 20 | Pizza Hut | Food & Beverages | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.75× | |
| Need for Security | CONSERVATISM | 1.66× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Pet Ownership | JOY | 0.77× | |
| Creativity | OPEN | 0.79× |
8-bit has an estimated audience of 402,482 people in United States, concentrated in California and New York.
25.4% of 8-bit fans are female, 74.6% are male, with an average age of 35.8 years.
8-bit fans show strongest brand affinity for W9 (TV channel) (210.16×), Micro Center (6.25×), and Pokémon (4.05×) over the country average.
8-bit fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond 8-bit itself, the audience over-indexes on Micro Center (6.25×), Pokémon (4.05×), GameStop (4.01×), and Alan Turing (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 8-bit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.