Consumer Electronics Show Audience in United States

Consumer Electronics Show logo

Consumer Electronics Show has an estimated audience of 1,624,479 people in United States. 39.4% are female, 60.6% are male, average age 40.4. Top regions: California, Texas, New York. Top brand affinities: Mommy (2014 film), Beta Theta Pi, JPMorgan Chase, Yahoo! Finance, DuckDuckGo.

The average Consumer Electronics Show fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mommy (2014 film), Beta Theta Pi, JPMorgan Chase, with strongest over-indexing on Mommy (2014 film) (454.39× the country average). Demographically, the Consumer Electronics Show audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Event

Demographics of Consumer Electronics Show fans

Demographic split for Consumer Electronics Show audience in United States
MetricValue
Female39.4%
Male60.6%
Average age40.4
Estimated audience size1,624,479

Audience persona

The typical Consumer Electronics Show fan in United States is more male, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mommy (2014 film).

Top regions in United States

Top regions ranked by reach for Consumer Electronics Show in United States
RegionReachAffinity
California319,6641.79×
Texas122,8060.88×
New York112,7851.24×
Florida106,3800.97×
Massachusetts76,7082.4×
Nevada75,1374.78×
Illinois51,2170.95×
North Carolina49,5071.01×
Georgia49,2880.98×
Washington43,8691.35×
Ohio43,8020.88×
Virginia41,2291.04×
Pennsylvania40,0180.73×
Colorado38,8991.52×
Michigan37,6690.89×
New Jersey37,0210.9×
Arizona32,2780.97×
Tennessee29,6180.91×
Maryland27,2300.97×
South Carolina23,7130.97×
Indiana20,2810.68×
Connecticut20,2331.24×
Minnesota18,6860.8×
Oregon18,3960.99×
Missouri17,9630.69×
Wisconsin16,3950.67×
Utah15,7611.08×
Louisiana14,7800.71×
Alabama11,7960.52×
Kentucky10,9100.54×
Oklahoma10,6620.59×
New Mexico10,1971.25×
Rhode Island9,6821.87×
Kansas9,5560.75×
Washington, District of Columbia8,7011.78×
Arkansas7,9900.6×
Iowa7,6150.57×
New Hampshire7,5751.18×
Idaho7,5240.92×
Nebraska7,2450.89×
Mississippi7,1100.53×
Hawaii6,5970.94×
Maine3,9000.67×
West Virginia3,6180.48×
Delaware2,8260.63×
Montana2,3320.52×
Vermont1,9720.69×
South Dakota1,7950.48×
Alaska1,7920.52×
North Dakota1,7250.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consumer Electronics Show audience
BrandAffinityCategory
Mommy (2014 film)454.39×Movies & TV
Beta Theta Pi779.22×
JPMorgan Chase39.45×Business & Career
Yahoo! Finance6.81×Business & Career
DuckDuckGo11.84×Internet & Social Media
Key Food24.71×Shopping
The UPS Store5.06×Shopping
Fifth Third Bank10.38×Business & Career
GroupMe14.91×Internet & Social Media
Kesha13.86×Music & Radio
Gemini4.57×Technology & Electronics
OpenAI6.11×Technology & Electronics
HoneyBaked Ham11.83×Food & Beverages
Atlas7.29×Music & Radio
The Register24.39×News
GitHub6.25×Internet & Social Media
LibreOffice30.29×Technology & Electronics
Chat GPT4.15×Technology & Electronics
AutoZone2.56×Cars & Mobility
Dice7.79×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consumer Electronics Show audience
TraitClusterScore
Early Adopter MentalityPOWER2
Quality AwarenessPREMIUM1.7
Family OrientationCONSERVATISM1.59
Need for SecurityCONSERVATISM1.59
Social Media UsageJOY1.44
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Consumer Electronics Show
CountryShare
United States20.1%
China12.4%
Uruguay10.5%

See Consumer Electronics Show audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Consumer Electronics Show have in United States?

Consumer Electronics Show has an estimated audience of 1,624,479 people in United States, concentrated in California and Texas.

What is the gender split and age of Consumer Electronics Show fans?

39.4% of Consumer Electronics Show fans are female, 60.6% are male, with an average age of 40.4 years.

Which brands do Consumer Electronics Show fans like most?

Consumer Electronics Show fans show strongest brand affinity for Mommy (2014 film) (454.39×), Beta Theta Pi (779.22×), and JPMorgan Chase (39.45×) over the country average.

Where do Consumer Electronics Show fans live in United States?

Consumer Electronics Show fans in United States are most concentrated in California (reach 319,664), Texas (reach 122,806), and New York (reach 112,785). These three regions account for the largest share of the active audience.

What other brands do Consumer Electronics Show fans also like?

Beyond Consumer Electronics Show itself, the audience over-indexes on Beta Theta Pi (779.22×), JPMorgan Chase (39.45×), Yahoo! Finance (6.81×), and DuckDuckGo (11.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer Electronics Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.