Rascasse Audience Intelligence

Consumer Electronics Show Audience in United States

A data profile of the people who buy, follow and care about Consumer Electronics Show in United States — modelled from more than twelve digital signal sources. Consumer Electronics Show has an estimated audience of 1,624,709 people in United States.

#189among Event in United States#581in Technology & Electronics

The average Consumer Electronics Show fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Beta Theta Pi, Mommy (2014 film), JPMorgan Chase, with strongest over-indexing on Beta Theta Pi (779.22× the country average).

Demographically, the Consumer Electronics Show audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Consumer Electronics Show fan in United States is more male, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beta Theta Pi.

Category: Technology & Electronics · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consumer Electronics Show profile in United States.

Audience size
1.6M
in United States
Gender
39.4%♀
60.6% male
Age
40.4
average years
Country rank
#16709
Event in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consumer Electronics Show fans

39.4% are female, 60.6% are male, average age 40.4.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Consumer Electronics Show audience in United States
MetricValue
Female39.4%
Male60.6%
Average age40.4
Estimated audience size1,624,709
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Consumer Electronics Show audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Consumer Electronics Show audience comes from United States.

Worldwide audience distribution share by country for Consumer Electronics Show
CountryShare
United States20.0%
China12.4%
Uruguay10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consumer Electronics Show audience in United States is strongest.

Fig. 05

Top regions by affinity

Consumer Electronics Show fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~80K4.85×
02Massachusetts~80K2.51×
03Washington, District of Columbia~8K1.71×
04California~300K1.69×
05Rhode Island~8K1.62×
06Colorado~40K1.48×
07New Mexico~10K1.37×
08Washington~40K1.28×
09New Hampshire~8K1.23×
10Connecticut~20K1.20×
11New York~100K1.19×
12Utah~20K1.06×
13Hawaii~7K1.02×
14North Carolina~50K1.00×
15Virginia~40K0.99×
16Maryland~30K0.97×
17South Carolina~20K0.96×
18Arizona~30K0.95×
19Oregon~20K0.95×
20Idaho~8K0.95×
21Florida~100K0.93×
22Georgia~50K0.92×
23Tennessee~30K0.91×
24Illinois~50K0.90×
25New Jersey~40K0.89×
26Nebraska~7K0.88×
27Ohio~40K0.86×
28Vermont~2K0.86×
29Texas~100K0.84×
30Michigan~40K0.84×
31Minnesota~20K0.82×
32Kansas~10K0.79×
33Delaware~3K0.77×
34Maine~4K0.76×
35Alaska~3K0.76×
36Louisiana~20K0.75×
37North Dakota~2K0.75×
38Pennsylvania~40K0.73×
39Indiana~20K0.71×
40Montana~3K0.70×
41South Dakota~3K0.70×
42Wisconsin~20K0.69×
43Missouri~20K0.68×
44Arkansas~9K0.67×
45Mississippi~9K0.66×
46Iowa~9K0.64×
47West Virginia~5K0.64×
48Oklahoma~10K0.62×
49Kentucky~10K0.59×
50Alabama~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Consumer Electronics Show, United States
0.57×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consumer Electronics Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consumer Electronics Show audience
#·InterestCategoryAffinity×
01Beta Theta PiNGO / Political Party779.22×
02Mommy (2014 film)Movies & TV454.39×
03JPMorgan ChaseBusiness & Career39.45×
04LibreOfficeTechnology & Electronics30.29×
05Key FoodShopping24.71×
06The RegisterNews24.39×
07GroupMeInternet & Social Media14.91×
08KeshaMusic & Radio13.86×
09DuckDuckGoInternet & Social Media11.84×
10HoneyBaked HamFood & Beverages11.83×
11Fifth Third BankBusiness & Career10.38×
12DiceGames7.79×
13AtlasMusic & Radio7.29×
14Yahoo! FinanceBusiness & Career6.81×
15GitHubInternet & Social Media6.25×
16OpenAITechnology & Electronics6.11×
17The UPS StoreShopping5.06×
18GeminiTechnology & Electronics4.57×
19Chat GPTTechnology & Electronics4.15×
20AutoZoneCars & Mobility2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consumer Electronics Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consumer Electronics Show audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.03×
Risk AppetiteTHRILL1.83×
Need for SecurityCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consumer Electronics Show audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consumer Electronics Show have in United States?

Consumer Electronics Show has an estimated audience of 1,624,709 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Consumer Electronics Show fans?

39.4% of Consumer Electronics Show fans are female, 60.6% are male, with an average age of 40.4 years.

03

Which brands do Consumer Electronics Show fans like most?

Consumer Electronics Show fans show strongest brand affinity for Beta Theta Pi (779.22×), Mommy (2014 film) (454.39×), and JPMorgan Chase (39.45×) over the country average.

04

Where do Consumer Electronics Show fans live in United States?

Consumer Electronics Show fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Consumer Electronics Show fans also like?

Beyond Consumer Electronics Show itself, the audience over-indexes on Mommy (2014 film) (454.39×), JPMorgan Chase (39.45×), Yahoo! Finance (6.81×), and DuckDuckGo (11.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Consumer Electronics Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Consumer Electronics Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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