A-side and B-side Audience in United States
A-side and B-side has an estimated audience of 12,852,148 people in United States. 61.3% are female, 38.7% are male, average age 43.7. Top brand affinities: Lulu 黃路梓茵, Israel, JDSU, Throne of Glass, Home staging.
Top brand affinities include Lulu 黃路梓茵, Israel, JDSU, with strongest over-indexing on Lulu 黃路梓茵 (4.22× the country average). Demographically, the A-side and B-side audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Category: Music & Radio · Type: Topic
Demographics of A-side and B-side fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 43.7 |
| Estimated audience size | 12,852,148 |
Audience persona
The typical A-side and B-side fan in United States is more female, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 4.22× | Movies & TV |
| Israel | 1.56× | Travel & Leisure |
| JDSU | 1.79× | Business & Career |
| Throne of Glass | 4.22× | Literature |
| Home staging | 2.83× | Home & Garden |
| Jeep Wagoneer | 2.87× | Cars & Mobility |
| Chromebook | 2.79× | Technology & Electronics |
| Grace Slick | 4.22× | Music & Radio |
| Goop | 2.55× | Internet & Social Media |
| Hipster | 4.22× | Politics & Society |
| Lindy Hop | 4.22× | Music & Radio |
| Governor of Michigan | 3.12× | Politics & Society |
| Wok | 2.65× | Food & Beverages |
| Corona (band) | 2.21× | Music & Radio |
| headspace | 3.49× | Health |
| Hibachi | 2.84× | Food & Beverages |
| Google Home | 2.23× | Technology & Electronics |
| Strategic human resource planning | 3.15× | Business & Career |
| The Halal Guys | 2.17× | Food & Beverages |
| Hocus Pocus | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.38 |
| Indulgence | JOY | 1.23 |
| Individualism | JOY | 1.19 |
| Quality Awareness | PREMIUM | 1.17 |
| Price Sensitivity | PREMIUM | 1.14 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
See A-side and B-side audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for A-side and B-side. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.