Rascasse Audience Intelligence

A-side and B-side Audience in United States

A data profile of the people who buy, follow and care about A-side and B-side in United States — modelled from more than twelve digital signal sources. A-side and B-side has an estimated audience of 12,852,148 people in United States.

#1835among Topic in United States#188in Music & Radio

The average A-side and B-side fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey's General Stores, Family Dollar, Genetics, with strongest over-indexing on Casey's General Stores (4.22× the country average).

Demographically, the A-side and B-side audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A-side and B-side fan in United States is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Casey's General Stores.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A-side and B-side profile in United States.

Audience size
12.9M
in United States
Gender
61.3%♀
38.7% male
Age
43.7
average years
Country rank
#2764
Topic in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of A-side and B-side fans

61.3% are female, 38.7% are male, average age 43.7.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for A-side and B-side audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.7
Estimated audience size12,852,148
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the A-side and B-side audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

35.1%

of the worldwide A-side and B-side audience comes from United States.

Worldwide audience distribution share by country for A-side and B-side
CountryShare
United States35.1%
United Kingdom5.8%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A-side and B-side audience in United States is strongest.

Fig. 05

Top regions by affinity

A-side and B-side fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.14×
02Hawaii~60K1.12×
03Vermont~30K1.12×
04West Virginia~60K1.08×
05Maine~50K1.08×
06Rhode Island~40K1.08×
07South Dakota~30K1.06×
08Idaho~70K1.05×
09Montana~40K1.04×
10Delaware~40K1.04×
11Mississippi~100K1.03×
12New Hampshire~50K1.03×
13Arkansas~100K1.02×
14Nebraska~70K1.02×
15New Mexico~60K1.01×
16Washington, District of Columbia~40K1.01×
17Alaska~30K1.01×
18Kansas~100K1.00×
19Kentucky~200K0.99×
20Oklahoma~100K0.99×
21Utah~100K0.99×
22Iowa~100K0.99×
23Louisiana~200K0.98×
24Connecticut~100K0.98×
25Nevada~100K0.98×
26Alabama~200K0.97×
27Oregon~100K0.97×
28South Carolina~200K0.96×
29Tennessee~200K0.95×
30Indiana~200K0.95×
31Missouri~200K0.95×
32Wisconsin~200K0.95×
33Minnesota~200K0.95×
34Maryland~200K0.94×
35Colorado~200K0.94×
36Arizona~200K0.93×
37Washington~200K0.93×
38Massachusetts~200K0.93×
39Michigan~300K0.92×
40New Jersey~300K0.92×
41Virginia~300K0.92×
42Ohio~400K0.91×
43Georgia~400K0.91×
44North Carolina~400K0.91×
45Pennsylvania~400K0.90×
46Illinois~400K0.89×
47Florida~700K0.84×
48New York~600K0.84×
49Texas~900K0.80×
50California~1M0.76×
Fig. 06

Affinity by region

Affinity by region — A-side and B-side, United States
0.76×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A-side and B-side audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A-side and B-side audience
#·InterestCategoryAffinity×
01Casey's General StoresFood & Beverages4.22×
02FedEx OfficeBusiness & Career4.22×
03Nissan RogueCars & Mobility4.22×
04Honda PilotCars & Mobility4.22×
05Eyes Wide ShutMovies & TV4.22×
06Oscar IsaacMovies & TV3.81×
07Family DollarFashion & Accessoires2.46×
08HormoneHealth2.23×
09Robert RedfordMovies & TV2.20×
10Microwave ovenHome & Garden2.16×
11InnovationBusiness & Career2.09×
12DoughFood & Beverages1.98×
13Made in USABusiness & Career1.96×
14Real propertyHome & Garden1.90×
15GeneticsKids & Family1.83×
16Diane KeatonMovies & TV1.77×
17DentistryBusiness & Career1.64×
18NostalgiaHome & Garden1.60×
19CookbookFood & Beverages1.60×
20Hardware storeHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A-side and B-side audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A-side and B-side audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Career OrientationPOWER1.39×
IndividualismJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A-side and B-side audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does A-side and B-side have in United States?

A-side and B-side has an estimated audience of 12,852,148 people in United States, concentrated in California and Texas.

02

What is the gender split and age of A-side and B-side fans?

61.3% of A-side and B-side fans are female, 38.7% are male, with an average age of 43.7 years.

03

Which brands do A-side and B-side fans like most?

A-side and B-side fans show strongest brand affinity for Casey's General Stores (4.22×), Family Dollar (2.46×), and Genetics (1.83×) over the country average.

04

Where do A-side and B-side fans live in United States?

A-side and B-side fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do A-side and B-side fans also like?

Beyond A-side and B-side itself, the audience over-indexes on Family Dollar (2.46×), Genetics (1.83×), Innovation (2.09×), and FedEx Office (4.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See A-side and B-side audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for A-side and B-side. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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