Accident Audience in United States

Accident logo

Accident has an estimated audience of 3,980,863 people in United States. 53.5% are female, 46.5% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Nationality, Layne Staley, 19 Kids and Counting, UK garage.

The average Accident fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Nationality, Layne Staley, with strongest over-indexing on Urban Outfitters (2.3× the country average). Demographically, the Accident audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Accident fans

Demographic split for Accident audience in United States
MetricValue
Female53.5%
Male46.5%
Average age42.4
Estimated audience size3,980,863

Audience persona

The typical Accident fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Accident in United States
RegionReachAffinity
California454,6161.04×
Texas390,6231.14×
Florida290,3031.08×
New York206,3680.93×
Georgia143,6371.17×
Pennsylvania136,9251.02×
Illinois128,4280.97×
North Carolina126,0861.05×
Ohio121,2220.99×
Michigan114,1781.1×
Tennessee98,1911.23×
Virginia97,7621.01×
New Jersey95,6300.94×
Maryland85,4291.25×
Arizona83,8811.03×
Indiana80,5541.11×
Washington77,8440.97×
Alabama75,0251.35×
Missouri69,2371.08×
South Carolina68,2081.14×
Wisconsin64,3251.07×
Massachusetts60,4210.77×
Arkansas56,9981.74×
Louisiana56,3411.1×
Colorado54,8420.87×
Minnesota52,7970.93×
Kentucky50,7951.02×
Oklahoma48,8601.11×
Oregon42,1780.92×
Mississippi40,2651.23×
Nevada36,7940.96×
Connecticut35,2950.88×
Iowa32,6200.99×
Kansas31,6761.01×
Utah30,8030.86×
New Mexico21,7811.09×
West Virginia20,8161.12×
Nebraska18,8180.94×
Idaho18,4840.93×
Hawaii14,1650.83×
New Hampshire13,6490.87×
Maine12,7680.9×
Rhode Island10,0870.8×
Delaware10,0430.91×
Montana9,5760.87×
Washington, District of Columbia8,4850.71×
South Dakota7,2370.79×
North Dakota7,0460.86×
Alaska6,8520.8×
Vermont5,0320.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Accident audience
BrandAffinityCategory
Urban Outfitters2.3×Shopping
Nationality1.68×Politics & Society
Layne Staley2.32×Music & Radio
19 Kids and Counting1.92×Movies & TV
UK garage1.55×Music & Radio
Buying a House1.82×Home & Garden
Brunello Cucinelli1.95×Fashion & Accessoires
Stucco1.53×Home & Garden
Leverage (TV series)1.57×Movies & TV
San Pellegrino1.72×Food & Beverages
Hebe1.54×Home & Garden
Solo climbing1.61×Sports
WCCO-TV1.69×Movies & TV
Elina Svitolina1.79×Sports
Buying and Selling Real Estate1.53×Home & Garden
Israeli cuisine1.79×Food & Beverages
Erie County, New York1.84×Travel & Leisure
Nantes1.85×Travel & Leisure
Barclays Center2.25×Sports
Diane Sawyer1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Accident audience
TraitClusterScore
PatriotismCONSERVATISM2.59
Quality AwarenessPREMIUM1.82
Need for SecurityCONSERVATISM1.71
Career OrientationPOWER1.51
SpiritualityBALANCE1.37
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Accident
CountryShare
United States40.0%
United Kingdom8.1%
Brazil5.4%

See Accident audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Accident have in United States?

Accident has an estimated audience of 3,980,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Accident fans?

53.5% of Accident fans are female, 46.5% are male, with an average age of 42.4 years.

Which brands do Accident fans like most?

Accident fans show strongest brand affinity for Urban Outfitters (2.3×), Nationality (1.68×), and Layne Staley (2.32×) over the country average.

Where do Accident fans live in United States?

Accident fans in United States are most concentrated in California (reach 454,616), Texas (reach 390,623), and Florida (reach 290,303). These three regions account for the largest share of the active audience.

What other brands do Accident fans also like?

Beyond Accident itself, the audience over-indexes on Nationality (1.68×), Layne Staley (2.32×), 19 Kids and Counting (1.92×), and UK garage (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Accident. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.