Advertising Age Audience in United States

Advertising Age logo

Advertising Age has an estimated audience of 329,970 people in United States. 55.7% are female, 44.3% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Nationality, Panama, Mackenzie Foy, Buying and Selling Real Estate, JTV (Indonesia).

The average Advertising Age fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Panama, Mackenzie Foy, with strongest over-indexing on Nationality (13.33× the country average). Demographically, the Advertising Age audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Advertising Age fans

Demographic split for Advertising Age audience in United States
MetricValue
Female55.7%
Male44.3%
Average age37.3
Estimated audience size329,970

Audience persona

The typical Advertising Age fan in United States is more female, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Advertising Age in United States
RegionReachAffinity
California47,2561.3×
New York33,5871.82×
Texas24,3670.86×
Florida19,5620.88×
Illinois13,9201.27×
Pennsylvania11,0641×
Massachusetts10,0281.54×
Georgia10,0240.99×
New Jersey10,0231.19×
North Carolina9,6020.97×
Ohio9,2460.91×
Michigan9,0461.05×
Virginia8,6041.07×
Washington8,0101.21×
Colorado5,8821.13×
Tennessee5,8510.88×
Wisconsin5,8231.17×
Arizona5,7470.85×
Maryland5,6761×
Minnesota5,6581.2×
Indiana5,4750.91×
Connecticut4,7381.43×
Missouri4,7120.89×
Oregon4,5841.21×
South Carolina4,3680.88×
Kentucky3,4610.84×
Alabama3,3690.73×
Louisiana3,2830.77×
Utah2,7120.92×
Oklahoma2,7090.74×
Nevada2,4740.78×
Iowa2,4720.91×
Kansas2,2020.85×
Arkansas2,1240.78×
Hawaii1,6851.19×
Mississippi1,6750.62×
Nebraska1,4900.9×
New Hampshire1,4651.13×
Washington, District of Columbia1,4631.47×
Idaho1,4030.85×
Maine1,3561.15×
Rhode Island1,2551.2×
West Virginia1,1090.72×
New Mexico1,1020.67×
Montana8710.95×
Delaware7410.81×
Vermont7151.23×
Alaska7071×
South Dakota6040.79×
North Dakota5390.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advertising Age audience
BrandAffinityCategory
Nationality13.33×Politics & Society
Panama4.24×Travel & Leisure
Mackenzie Foy8.23×Fashion & Accessoires
Buying and Selling Real Estate7.69×Home & Garden
JTV (Indonesia)4.62×
Minnesota1.51×Travel & Leisure
Natural rubber1.68×Cars & Mobility
James Madison University10×Business & Career
Justice2.27×Politics & Society
Bank account1.72×Business & Career
Unique Gifts1.63×Shopping
Mothercare2.14×Kids & Family
Mad About You8.06×Movies & TV
Business English3.41×Business & Career
Penn & Teller4.92×Movies & TV
Birthday Gifts1.73×Kids & Family
Boystown16×Travel & Leisure
Isabela (province)6.48×
Atkins diet2.15×Health
Public speaking1.63×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advertising Age audience
TraitClusterScore
Career OrientationPOWER2.19
Early Adopter MentalityPOWER1.92
Design AffinityPREMIUM1.89
Need for SecurityCONSERVATISM1.86
SpiritualityBALANCE1.75
Urban LifestyleOPEN1.65

Worldwide distribution

Worldwide audience distribution share by country for Advertising Age
CountryShare
United States55.4%
Canada8.3%
India6.1%

See Advertising Age audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Advertising Age have in United States?

Advertising Age has an estimated audience of 329,970 people in United States, concentrated in California and New York.

What is the gender split and age of Advertising Age fans?

55.7% of Advertising Age fans are female, 44.3% are male, with an average age of 37.3 years.

Which brands do Advertising Age fans like most?

Advertising Age fans show strongest brand affinity for Nationality (13.33×), Panama (4.24×), and Mackenzie Foy (8.23×) over the country average.

Where do Advertising Age fans live in United States?

Advertising Age fans in United States are most concentrated in California (reach 47,256), New York (reach 33,587), and Texas (reach 24,367). These three regions account for the largest share of the active audience.

What other brands do Advertising Age fans also like?

Beyond Advertising Age itself, the audience over-indexes on Panama (4.24×), Mackenzie Foy (8.23×), Buying and Selling Real Estate (7.69×), and JTV (Indonesia) (4.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advertising Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.