Aerospace Audience in United States

Aerospace logo

Aerospace has an estimated audience of 8,093,884 people in United States. 29.8% are female, 70.2% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Urban Outfitters, Wok, Goop, Governor of Michigan.

The average Aerospace fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Urban Outfitters, Wok, with strongest over-indexing on Vocal harmony (8.95× the country average). Demographically, the Aerospace audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Aerospace fans

Demographic split for Aerospace audience in United States
MetricValue
Female29.8%
Male70.2%
Average age43.5
Estimated audience size8,093,884

Audience persona

The typical Aerospace fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Aerospace in United States
RegionReachAffinity
California2,332,7462.62×
Texas902,9541.3×
Florida642,4171.17×
New York410,6790.91×
Washington354,0252.18×
Virginia286,2421.45×
Colorado276,7362.17×
Arizona259,9081.57×
Ohio248,9561×
Georgia246,6130.99×
Michigan237,6371.12×
Illinois212,5680.79×
North Carolina211,0660.87×
Pennsylvania184,3510.68×
Maryland161,9951.16×
Connecticut158,7181.96×
New Jersey155,7600.76×
Massachusetts150,7220.95×
Alabama134,3731.19×
Indiana130,8080.88×
Tennessee125,5280.77×
Oregon122,3061.32×
Missouri118,7660.91×
Kansas106,9741.68×
Oklahoma106,5451.19×
Minnesota101,8510.88×
Utah101,5521.4×
South Carolina99,4570.82×
Wisconsin78,2760.64×
Nevada68,0860.87×
Louisiana63,9090.61×
Kentucky63,0760.62×
Iowa52,9460.79×
Arkansas50,6930.76×
Mississippi50,1260.75×
New Mexico46,7911.15×
Washington, District of Columbia37,2221.53×
Idaho28,3600.7×
New Hampshire28,0920.88×
Nebraska27,5080.68×
Hawaii24,3360.7×
West Virginia20,0400.53×
Rhode Island16,1510.63×
Maine13,4510.46×
Vermont12,8310.9×
Delaware12,2390.55×
Montana12,2260.54×
North Dakota11,3150.68×
South Dakota9,3860.5×
Alaska7,5320.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aerospace audience
BrandAffinityCategory
Vocal harmony8.95×Music & Radio
Urban Outfitters3.64×Shopping
Wok11.29×Food & Beverages
Goop7.97×Internet & Social Media
Governor of Michigan11.01×Politics & Society
Israel3.06×Travel & Leisure
Hibachi10.68×Food & Beverages
Grinch5.11×Movies & TV
Google Home7.81×Technology & Electronics
headspace10.3×Health
Cherish (group)11.95×Music & Radio
Hipster10.01×Politics & Society
Grace Slick8.97×Music & Radio
Guitarist (magazine)9.59×Music & Radio
El Paso County, Colorado10.76×Travel & Leisure
La Jolla7.63×Travel & Leisure
Jesse Plemons2.84×Movies & TV
Home staging4.18×Home & Garden
Ira Glass13.55×Music & Radio
Wikia2.65×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aerospace audience
TraitClusterScore
PatriotismCONSERVATISM2.81
Risk AppetiteTHRILL1.75
Early Adopter MentalityPOWER1.75
Need for SecurityCONSERVATISM1.65
SustainabilityBALANCE1.54
IndividualismJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Aerospace
CountryShare
United States32.1%
Italy5.3%
United Kingdom4.9%

See Aerospace audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Aerospace have in United States?

Aerospace has an estimated audience of 8,093,884 people in United States, concentrated in California and Texas.

What is the gender split and age of Aerospace fans?

29.8% of Aerospace fans are female, 70.2% are male, with an average age of 43.5 years.

Which brands do Aerospace fans like most?

Aerospace fans show strongest brand affinity for Vocal harmony (8.95×), Urban Outfitters (3.64×), and Wok (11.29×) over the country average.

Where do Aerospace fans live in United States?

Aerospace fans in United States are most concentrated in California (reach 2,332,746), Texas (reach 902,954), and Florida (reach 642,417). These three regions account for the largest share of the active audience.

What other brands do Aerospace fans also like?

Beyond Aerospace itself, the audience over-indexes on Urban Outfitters (3.64×), Wok (11.29×), Goop (7.97×), and Governor of Michigan (11.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aerospace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.