A data profile of the people who buy, follow and care about Aerospace in United States — modelled from more than twelve digital signal sources. Aerospace has an estimated audience of 8,093,884 people in United States.
The average Aerospace fan in United States is 43.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Helicopter, Aerospace engineering, Google Flights, with strongest over-indexing on Helicopter (4.77× the country average).
Demographically, the Aerospace audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Aerospace fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Helicopter.
The key figures that characterise the Aerospace profile in United States.
29.8% are female, 70.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 43.5 |
| Estimated audience size | 8,093,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Aerospace audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.0% |
| Italy | 5.3% |
| United Kingdom | 4.9% |
Where the Aerospace audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~2M | 2.34× | |
| 02 | Washington | ~300K | 2.03× | |
| 03 | Colorado | ~200K | 1.88× | |
| 04 | Connecticut | ~100K | 1.84× | |
| 05 | Arizona | ~300K | 1.57× | |
| 06 | Kansas | ~100K | 1.53× | |
| 07 | Texas | ~900K | 1.35× | |
| 08 | Virginia | ~300K | 1.34× | |
| 09 | Washington, District of Columbia | ~30K | 1.33× | |
| 10 | Alabama | ~100K | 1.28× | |
| 11 | Oklahoma | ~100K | 1.24× | |
| 12 | Utah | ~90K | 1.23× | |
| 13 | Oregon | ~100K | 1.20× | |
| 14 | Florida | ~600K | 1.12× | |
| 15 | Maryland | ~200K | 1.11× | |
| 16 | New Mexico | ~40K | 1.06× | |
| 17 | Georgia | ~300K | 1.02× | |
| 18 | Ohio | ~300K | 1.02× | |
| 19 | Michigan | ~200K | 1.02× | |
| 20 | Mississippi | ~70K | 1.00× | |
| 21 | Vermont | ~10K | 0.98× | |
| 22 | South Carolina | ~100K | 0.97× | |
| 23 | New Hampshire | ~30K | 0.94× | |
| 24 | Indiana | ~100K | 0.92× | |
| 25 | North Carolina | ~200K | 0.91× | |
| 26 | Massachusetts | ~100K | 0.90× | |
| 27 | North Dakota | ~10K | 0.90× | |
| 28 | Nevada | ~70K | 0.89× | |
| 29 | Missouri | ~100K | 0.87× | |
| 30 | New York | ~400K | 0.85× | |
| 31 | Iowa | ~60K | 0.85× | |
| 32 | Hawaii | ~30K | 0.85× | |
| 33 | Minnesota | ~100K | 0.84× | |
| 34 | Delaware | ~20K | 0.83× | |
| 35 | Arkansas | ~50K | 0.82× | |
| 36 | Kentucky | ~80K | 0.81× | |
| 37 | South Dakota | ~20K | 0.81× | |
| 38 | Alaska | ~10K | 0.81× | |
| 39 | Montana | ~20K | 0.80× | |
| 40 | Illinois | ~200K | 0.79× | |
| 41 | New Jersey | ~200K | 0.78× | |
| 42 | Idaho | ~30K | 0.78× | |
| 43 | Nebraska | ~30K | 0.77× | |
| 44 | Rhode Island | ~20K | 0.77× | |
| 45 | Tennessee | ~100K | 0.76× | |
| 46 | West Virginia | ~30K | 0.72× | |
| 47 | Pennsylvania | ~200K | 0.71× | |
| 48 | Louisiana | ~70K | 0.71× | |
| 49 | Maine | ~20K | 0.70× | |
| 50 | Wisconsin | ~80K | 0.69× |
The strongest cross-interests of the Aerospace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerospace engineering | Business & Career | 8.83× | ||
| 02 | Helicopter | Cars & Mobility | 4.77× | ||
| 03 | Clarinet | Music & Radio | 3.59× | ||
| 04 | FlightAware | Travel & Leisure | 3.57× | ||
| 05 | Saxophone | Music & Radio | 3.42× | ||
| 06 | Cello | Music & Radio | 3.14× | ||
| 07 | Google Flights | Travel & Leisure | 3.08× | ||
| 08 | Web server | Technology & Electronics | 2.91× | ||
| 09 | Multi-tool | Home & Garden | 2.89× | ||
| 10 | Lumber | Home & Garden | 2.57× | ||
| 11 | Fly fishing | Sports | 2.48× | ||
| 12 | Innovation | Business & Career | 2.38× | ||
| 13 | Bass guitar | Music & Radio | 2.06× | ||
| 14 | Golf Channel | Sports | 2.04× | ||
| 15 | NASDAQ | Business & Career | 2.04× | ||
| 16 | Carpentry | Home & Garden | 2.01× | ||
| 17 | Ace Hardware | Home & Garden | 1.95× | ||
| 18 | Menards | Home & Garden | 1.80× | ||
| 19 | Planet Fitness | Sports | 1.75× | ||
| 20 | AutoZone | Cars & Mobility | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.16× | |
| Need for Security | CONSERVATISM | 1.65× | |
| Risk Appetite | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Creativity | OPEN | 0.71× | |
| Mindfulness | BALANCE | 0.79× |
Aerospace has an estimated audience of 8,093,884 people in United States, concentrated in California and Texas.
29.8% of Aerospace fans are female, 70.2% are male, with an average age of 43.5 years.
Aerospace fans show strongest brand affinity for Helicopter (4.77×), Aerospace engineering (8.83×), and Google Flights (3.08×) over the country average.
Aerospace fans in United States are most concentrated in California (reach ~2M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Aerospace itself, the audience over-indexes on Aerospace engineering (8.83×), Google Flights (3.08×), Planet Fitness (1.75×), and Innovation (2.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Aerospace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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