A data profile of the people who buy, follow and care about Alex Trebek in United States — modelled from more than twelve digital signal sources. Alex Trebek has an estimated audience of 1,129,598 people in United States.
The average Alex Trebek fan in United States is 54.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Christopher Guest, Jeopardy!, Robert Redford, with strongest over-indexing on Christopher Guest (114.5× the country average).
Demographically, the Alex Trebek audience skews more female with an average age of 54.6, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Alex Trebek fan in United States is more female, around 54.6 years old, with strong Family Orientation tendencies and a notable affinity for Christopher Guest.
The key figures that characterise the Alex Trebek profile in United States.
67.9% are female, 32.1% are male, average age 54.6.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 54.6 |
| Estimated audience size | 1,129,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 3% | |
| 30-39 | 5% | |
| 40-49 | 11% | |
| 50+ | 77% |
Where the Alex Trebek audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~6K | 1.24× | |
| 02 | Michigan | ~30K | 1.21× | |
| 03 | New Hampshire | ~5K | 1.21× | |
| 04 | Pennsylvania | ~40K | 1.20× | |
| 05 | Ohio | ~40K | 1.20× | |
| 06 | Maine | ~5K | 1.20× | |
| 07 | Rhode Island | ~4K | 1.13× | |
| 08 | Indiana | ~20K | 1.12× | |
| 09 | Vermont | ~2K | 1.11× | |
| 10 | Wisconsin | ~20K | 1.09× | |
| 11 | Kentucky | ~10K | 1.08× | |
| 12 | New Jersey | ~30K | 1.07× | |
| 13 | Missouri | ~20K | 1.07× | |
| 14 | Nebraska | ~6K | 1.07× | |
| 15 | Delaware | ~3K | 1.07× | |
| 16 | Massachusetts | ~20K | 1.06× | |
| 17 | Connecticut | ~10K | 1.06× | |
| 18 | Iowa | ~9K | 1.06× | |
| 19 | Montana | ~3K | 1.05× | |
| 20 | Illinois | ~40K | 1.03× | |
| 21 | Virginia | ~30K | 1.03× | |
| 22 | North Carolina | ~30K | 1.02× | |
| 23 | Tennessee | ~20K | 1.02× | |
| 24 | Minnesota | ~20K | 1.02× | |
| 25 | Oregon | ~10K | 1.02× | |
| 26 | New York | ~60K | 1.00× | |
| 27 | Idaho | ~5K | 1.00× | |
| 28 | South Dakota | ~2K | 1.00× | |
| 29 | North Dakota | ~2K | 1.00× | |
| 30 | Arkansas | ~9K | 0.99× | |
| 31 | Maryland | ~20K | 0.98× | |
| 32 | South Carolina | ~20K | 0.98× | |
| 33 | Washington | ~20K | 0.97× | |
| 34 | Kansas | ~8K | 0.95× | |
| 35 | Georgia | ~30K | 0.94× | |
| 36 | Oklahoma | ~10K | 0.93× | |
| 37 | Alabama | ~10K | 0.92× | |
| 38 | Washington, District of Columbia | ~3K | 0.91× | |
| 39 | Florida | ~70K | 0.90× | |
| 40 | Colorado | ~20K | 0.90× | |
| 41 | Louisiana | ~10K | 0.90× | |
| 42 | Arizona | ~20K | 0.89× | |
| 43 | Mississippi | ~8K | 0.89× | |
| 44 | New Mexico | ~5K | 0.86× | |
| 45 | Nevada | ~9K | 0.85× | |
| 46 | Alaska | ~2K | 0.85× | |
| 47 | Utah | ~8K | 0.84× | |
| 48 | California | ~100K | 0.83× | |
| 49 | Hawaii | ~4K | 0.76× | |
| 50 | Texas | ~70K | 0.72× |
The strongest cross-interests of the Alex Trebek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Guest | Movies & TV | 114.50× | ||
| 02 | Jeopardy! | Movies & TV | 58.03× | ||
| 03 | Taron Egerton | Movies & TV | 20.00× | ||
| 04 | Once upon a time | Movies & TV | 20.00× | ||
| 05 | Bob Barker | Movies & TV | 16.99× | ||
| 06 | Ricky Gervais | Movies & TV | 14.09× | ||
| 07 | Robert Redford | Movies & TV | 10.11× | ||
| 08 | Monarchy | Politics & Society | 9.51× | ||
| 09 | Sam Elliott | Movies & TV | 9.41× | ||
| 10 | Wheel of Fortune (U.S. game show) | Movies & TV | 8.13× | ||
| 11 | Masters Tournament | Sports | 4.77× | ||
| 12 | Nostalgia | Home & Garden | 4.15× | ||
| 13 | FedEx | Business & Career | 4.13× | ||
| 14 | CBS News | Movies & TV | 3.95× | ||
| 15 | Cancer awareness | Health | 3.23× | ||
| 16 | Internet & Social Media | 2.80× | |||
| 17 | MSN | News | 2.65× | ||
| 18 | McDonald's | Food & Beverages | 2.34× | ||
| 19 | Breaking news | Movies & TV | 2.29× | ||
| 20 | Internet & Social Media | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.67× | |
| Patriotism | CONSERVATISM | 2.56× | |
| Individualism | JOY | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.51× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Mindfulness | BALANCE | 0.84× |
Alex Trebek has an estimated audience of 1,129,598 people in United States, concentrated in California and Texas.
67.9% of Alex Trebek fans are female, 32.1% are male, with an average age of 54.6 years.
Alex Trebek fans show strongest brand affinity for Christopher Guest (114.5×), Jeopardy! (58.03×), and Robert Redford (10.11×) over the country average.
Alex Trebek fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Alex Trebek itself, the audience over-indexes on Jeopardy! (58.03×), Robert Redford (10.11×), Taron Egerton (20×), and Sam Elliott (9.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Alex Trebek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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