Alex Trebek Audience in United States
Alex Trebek has an estimated audience of 1,071,989 people in United States. 67.9% are female, 32.1% are male, average age 54.6. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Alaska, Jingoism, Pillow, Home staging.
The average Alex Trebek fan in United States is 54.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Alaska, Jingoism, with strongest over-indexing on Whataburger (1.85× the country average). Demographically, the Alex Trebek audience skews more female with an average age of 54.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Game show
Demographics of Alex Trebek fans
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 54.6 |
| Estimated audience size | 1,071,989 |
Audience persona
The typical Alex Trebek fan in United States is more female, around 54.6 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,030 | 0.89× |
| Texas | 72,676 | 0.79× |
| Florida | 67,708 | 0.93× |
| New York | 64,059 | 1.07× |
| Pennsylvania | 43,505 | 1.21× |
| Ohio | 41,438 | 1.25× |
| Illinois | 39,450 | 1.1× |
| Michigan | 35,639 | 1.27× |
| North Carolina | 33,519 | 1.04× |
| Georgia | 32,356 | 0.98× |
| New Jersey | 30,613 | 1.12× |
| Virginia | 27,742 | 1.06× |
| Indiana | 22,905 | 1.17× |
| Tennessee | 22,379 | 1.04× |
| Massachusetts | 22,256 | 1.05× |
| Washington | 21,497 | 1× |
| Arizona | 19,715 | 0.9× |
| Missouri | 18,626 | 1.08× |
| Wisconsin | 18,416 | 1.14× |
| Maryland | 17,860 | 0.97× |
| Minnesota | 15,994 | 1.04× |
| South Carolina | 15,751 | 0.98× |
| Colorado | 15,486 | 0.92× |
| Kentucky | 14,821 | 1.1× |
| Alabama | 13,528 | 0.9× |
| Oregon | 12,607 | 1.03× |
| Louisiana | 12,426 | 0.9× |
| Connecticut | 11,360 | 1.06× |
| Oklahoma | 11,196 | 0.94× |
| Iowa | 9,457 | 1.07× |
| Nevada | 9,105 | 0.88× |
| Arkansas | 8,431 | 0.95× |
| Utah | 8,040 | 0.84× |
| Kansas | 7,942 | 0.94× |
| Mississippi | 7,552 | 0.86× |
| West Virginia | 5,764 | 1.15× |
| Nebraska | 5,612 | 1.04× |
| Idaho | 5,322 | 0.99× |
| New Hampshire | 5,042 | 1.19× |
| Maine | 4,583 | 1.19× |
| New Mexico | 4,383 | 0.82× |
| Rhode Island | 3,745 | 1.1× |
| Hawaii | 3,423 | 0.74× |
| Delaware | 3,041 | 1.03× |
| Montana | 2,957 | 0.99× |
| Washington, District of Columbia | 2,917 | 0.91× |
| South Dakota | 2,245 | 0.91× |
| North Dakota | 2,064 | 0.94× |
| Vermont | 1,940 | 1.03× |
| Alaska | 1,639 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.85× | Food & Beverages |
| Alaska | 1.55× | Travel & Leisure |
| Jingoism | 1.78× | Politics & Society |
| Pillow | 1.72× | Home & Garden |
| Home staging | 3.71× | Home & Garden |
| Riedel (glass manufacturer) | 17.93× | Home & Garden |
| Urban horticulture | 2.28× | Home & Garden |
| Vocal harmony | 2.35× | Music & Radio |
| Layne Staley | 2.86× | Music & Radio |
| KiwiCo | 3.08× | Kids & Family |
| Brunello Cucinelli | 3.25× | Fashion & Accessoires |
| Grinch | 1.71× | Movies & TV |
| Historic site | 1.72× | Arts & Culture |
| The Other Woman (2009 film) | 3.49× | Movies & TV |
| Steampunk | 1.92× | Fashion & Accessoires |
| Captain Fantastic (film) | 3.68× | Movies & TV |
| WKRN-TV | 2.4× | Movies & TV |
| Corona (band) | 2.06× | Music & Radio |
| Stucco | 2.14× | Home & Garden |
| Notre Dame Fighting Irish women's basketball | 3.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.92 |
| Price Sensitivity | PREMIUM | 1.41 |
| Tradition | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.28 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.6% |
| Canada | 6.8% |
| Germany | 1.8% |
See Alex Trebek audiences in other countries
More Game show audiences in United States
- Legends of the Hidden Temple (413,335)
- Are You Smarter than a 5th Grader? (U.S. game show) (357,939)
- Hollywood Squares (273,236)
- Love Connection (126,852)
- Fun House (UK game show) (104,269)
Frequently asked questions
How many fans does Alex Trebek have in United States?
Alex Trebek has an estimated audience of 1,071,989 people in United States, concentrated in California and Texas.
What is the gender split and age of Alex Trebek fans?
67.9% of Alex Trebek fans are female, 32.1% are male, with an average age of 54.6 years.
Which brands do Alex Trebek fans like most?
Alex Trebek fans show strongest brand affinity for Whataburger (1.85×), Alaska (1.55×), and Jingoism (1.78×) over the country average.
Where do Alex Trebek fans live in United States?
Alex Trebek fans in United States are most concentrated in California (reach 105,030), Texas (reach 72,676), and Florida (reach 67,708). These three regions account for the largest share of the active audience.
What other brands do Alex Trebek fans also like?
Beyond Alex Trebek itself, the audience over-indexes on Alaska (1.55×), Jingoism (1.78×), Pillow (1.72×), and Home staging (3.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Alex Trebek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.