A data profile of the people who buy, follow and care about Alfred Nobel in United States — modelled from more than twelve digital signal sources. Alfred Nobel has an estimated audience of 265,679 people in United States.
The average Alfred Nobel fan in United States is 39.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, Renewable energy, Nobel Peace Prize, with strongest over-indexing on Sustainable energy (8.8× the country average).
Demographically, the Alfred Nobel audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Alfred Nobel fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Alfred Nobel profile in United States.
62.4% are female, 37.6% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 39.2 |
| Estimated audience size | 265,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Alfred Nobel audience comes from United States.
| Country | Share |
|---|---|
| Sweden | 18.2% |
| United States | 16.9% |
| Germany | 12.3% |
Where the Alfred Nobel audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~6K | 1.16× | |
| 02 | Massachusetts | ~6K | 1.16× | |
| 03 | Kansas | ~2K | 1.15× | |
| 04 | California | ~30K | 1.14× | |
| 05 | Washington, District of Columbia | <1K | 1.14× | |
| 06 | Utah | ~3K | 1.13× | |
| 07 | Montana | <1K | 1.13× | |
| 08 | New Jersey | ~8K | 1.12× | |
| 09 | Illinois | ~10K | 1.11× | |
| 10 | Arizona | ~6K | 1.10× | |
| 11 | South Dakota | <1K | 1.10× | |
| 12 | Pennsylvania | ~10K | 1.09× | |
| 13 | Virginia | ~7K | 1.09× | |
| 14 | Nebraska | ~1K | 1.08× | |
| 15 | Connecticut | ~3K | 1.05× | |
| 16 | Maryland | ~5K | 1.04× | |
| 17 | Indiana | ~5K | 1.03× | |
| 18 | Kentucky | ~3K | 1.02× | |
| 19 | Oregon | ~3K | 1.02× | |
| 20 | Vermont | <1K | 1.02× | |
| 21 | New York | ~20K | 1.01× | |
| 22 | Mississippi | ~2K | 1.01× | |
| 23 | Colorado | ~4K | 1.00× | |
| 24 | Minnesota | ~4K | 1.00× | |
| 25 | Oklahoma | ~3K | 1.00× | |
| 26 | New Hampshire | ~1K | 1.00× | |
| 27 | Tennessee | ~5K | 0.98× | |
| 28 | Missouri | ~4K | 0.98× | |
| 29 | North Carolina | ~8K | 0.97× | |
| 30 | Michigan | ~7K | 0.97× | |
| 31 | Iowa | ~2K | 0.97× | |
| 32 | Idaho | ~1K | 0.97× | |
| 33 | New Mexico | ~1K | 0.97× | |
| 34 | Alaska | <1K | 0.97× | |
| 35 | Arkansas | ~2K | 0.96× | |
| 36 | Maine | <1K | 0.96× | |
| 37 | Florida | ~20K | 0.95× | |
| 38 | Alabama | ~4K | 0.95× | |
| 39 | Louisiana | ~3K | 0.95× | |
| 40 | Ohio | ~8K | 0.94× | |
| 41 | Wisconsin | ~4K | 0.94× | |
| 42 | North Dakota | <1K | 0.94× | |
| 43 | Texas | ~20K | 0.93× | |
| 44 | Rhode Island | <1K | 0.93× | |
| 45 | Hawaii | ~1K | 0.92× | |
| 46 | Delaware | <1K | 0.91× | |
| 47 | Georgia | ~7K | 0.89× | |
| 48 | West Virginia | ~1K | 0.88× | |
| 49 | Nevada | ~2K | 0.86× | |
| 50 | South Carolina | ~3K | 0.85× |
The strongest cross-interests of the Alfred Nobel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 12.42× | ||
| 02 | Sustainable energy | Home & Garden | 8.80× | ||
| 03 | Renewable energy | Business & Career | 6.15× | ||
| 04 | Tom Hardy | Movies & TV | 5.73× | ||
| 05 | Internet & Social Media | 4.17× | |||
| 06 | Non-alcoholic beverage | Food & Beverages | 3.58× | ||
| 07 | Anne Hathaway | Movies & TV | 3.55× | ||
| 08 | Innovation | Business & Career | 3.54× | ||
| 09 | Weather forecasting | Home & Garden | 3.52× | ||
| 10 | Rail transport | Travel & Leisure | 3.48× | ||
| 11 | FedEx | Business & Career | 3.05× | ||
| 12 | Public transport | Cars & Mobility | 2.83× | ||
| 13 | Apple TV | Movies & TV | 2.69× | ||
| 14 | Detroit Tigers | Sports | 2.66× | ||
| 15 | Airbnb | Travel & Leisure | 2.33× | ||
| 16 | Discount stores | Shopping | 2.16× | ||
| 17 | Mortgage loans | Business & Career | 2.01× | ||
| 18 | IKEA | Home & Garden | 2.00× | ||
| 19 | Organic food | Food & Beverages | 1.86× | ||
| 20 | Internet & Social Media | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.64× | |
| Career Orientation | POWER | 2.61× | |
| Family Orientation | CONSERVATISM | 2.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Pet Ownership | JOY | 0.71× | |
| Risk Appetite | THRILL | 0.72× |
Alfred Nobel has an estimated audience of 265,679 people in United States, concentrated in California and Texas.
62.4% of Alfred Nobel fans are female, 37.6% are male, with an average age of 39.2 years.
Alfred Nobel fans show strongest brand affinity for Sustainable energy (8.8×), Renewable energy (6.15×), and Nobel Peace Prize (12.42×) over the country average.
Alfred Nobel fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Alfred Nobel itself, the audience over-indexes on Renewable energy (6.15×), Nobel Peace Prize (12.42×), Innovation (3.54×), and Airbnb (2.33×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Alfred Nobel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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