Rascasse Audience Intelligence

Alignment (Dungeons & Dragons) Audience in United States

A data profile of the people who buy, follow and care about Alignment (Dungeons & Dragons) in United States — modelled from more than twelve digital signal sources. Alignment (Dungeons & Dragons) has an estimated audience of 650,141 people in United States.

#380among Video / Board Game in United States#653in Games

The average Alignment (Dungeons & Dragons) fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Patreon, The Lord of the Rings, Zachary Levi, with strongest over-indexing on Patreon (32.47× the country average).

Demographically, the Alignment (Dungeons & Dragons) audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alignment (Dungeons & Dragons) fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Patreon.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alignment (Dungeons & Dragons) profile in United States.

Audience size
650K
in United States
Gender
21.8%♀
78.2% male
Age
35.5
average years
Country rank
#31277
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alignment (Dungeons & Dragons) fans

21.8% are female, 78.2% are male, average age 35.5.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Alignment (Dungeons & Dragons) audience in United States
MetricValue
Female21.8%
Male78.2%
Average age35.5
Estimated audience size650,141
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Alignment (Dungeons & Dragons) audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Alignment (Dungeons & Dragons) audience comes from United States.

Worldwide audience distribution share by country for Alignment (Dungeons & Dragons)
CountryShare
United States34.3%
Japan7.8%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alignment (Dungeons & Dragons) audience in United States is strongest.

Fig. 05

Top regions by affinity

Alignment (Dungeons & Dragons) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.41×
02California~100K1.38×
03Texas~70K1.23×
04Georgia~20K1.19×
05North Carolina~20K1.15×
06Utah~7K1.13×
07Washington, District of Columbia~2K1.13×
08New York~40K1.12×
09Nevada~7K1.11×
10Virginia~20K1.10×
11Colorado~10K1.10×
12Washington~10K1.09×
13Louisiana~9K1.08×
14Florida~50K1.07×
15Vermont~1K1.07×
16Oregon~8K1.06×
17New Mexico~3K1.06×
18Illinois~20K1.04×
19Alabama~9K1.04×
20Alaska~1K1.02×
21Massachusetts~10K1.01×
22Maryland~10K1.01×
23South Carolina~10K1.01×
24Tennessee~10K1.00×
25Connecticut~6K1.00×
26Oklahoma~7K0.99×
27Arkansas~5K0.98×
28Mississippi~5K0.98×
29Indiana~10K0.97×
30Minnesota~9K0.97×
31Hawaii~3K0.96×
32North Dakota~1K0.96×
33Michigan~20K0.95×
34Kansas~5K0.95×
35Nebraska~3K0.93×
36New Hampshire~2K0.93×
37Ohio~20K0.92×
38Idaho~3K0.92×
39Missouri~9K0.91×
40South Dakota~1K0.89×
41Pennsylvania~20K0.88×
42Wisconsin~9K0.88×
43Maine~2K0.88×
44New Jersey~10K0.87×
45Montana~2K0.87×
46Rhode Island~2K0.86×
47Delaware~2K0.85×
48Kentucky~7K0.84×
49Iowa~4K0.84×
50West Virginia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Alignment (Dungeons & Dragons), United States
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alignment (Dungeons & Dragons) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alignment (Dungeons & Dragons) audience
#·InterestCategoryAffinity×
01Zachary LeviMovies & TV51.02×
02Fantastic Beasts and Where to Find ThemPets & Animals41.60×
03PatreonInternet & Social Media32.47×
04Water coolingTechnology & Electronics31.59×
05The Lord of the RingsMovies & TV31.52×
06Scale modelKids & Family25.13×
07CheckersFood & Beverages22.41×
08Ghostbusters (franchise)Movies & TV20.08×
09Collectible card gameGames16.26×
10The HobbitMovies & TV15.12×
11Model buildingKids & Family13.44×
12Magic: The GatheringGames12.93×
13Chris Evans (actor)Movies & TV12.08×
14Graphic novelLiterature8.76×
15Action role-playing gameGames5.78×
16PokémonGames5.74×
17Anime and manga fandomLiterature5.23×
18GameStopGames3.95×
19SubwayFood & Beverages3.12×
20Pizza HutFood & Beverages2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alignment (Dungeons & Dragons) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alignment (Dungeons & Dragons) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.02×
IndividualismJOY2.21×
Convenience OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alignment (Dungeons & Dragons) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
DIY MentalityTHRILL0.72×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alignment (Dungeons & Dragons) have in United States?

Alignment (Dungeons & Dragons) has an estimated audience of 650,141 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alignment (Dungeons & Dragons) fans?

21.8% of Alignment (Dungeons & Dragons) fans are female, 78.2% are male, with an average age of 35.5 years.

03

Which brands do Alignment (Dungeons & Dragons) fans like most?

Alignment (Dungeons & Dragons) fans show strongest brand affinity for Patreon (32.47×), The Lord of the Rings (31.52×), and Zachary Levi (51.02×) over the country average.

04

Where do Alignment (Dungeons & Dragons) fans live in United States?

Alignment (Dungeons & Dragons) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Alignment (Dungeons & Dragons) fans also like?

Beyond Alignment (Dungeons & Dragons) itself, the audience over-indexes on The Lord of the Rings (31.52×), Zachary Levi (51.02×), Scale model (25.13×), and Collectible card game (16.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alignment (Dungeons & Dragons). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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