Alignment (Dungeons & Dragons) Audience in United States

Alignment (Dungeons & Dragons) has an estimated audience of 646,276 people in United States. 21.8% are female, 78.2% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Ghostbusters (franchise), Collectible card game, Zachary Levi, Autism Awareness, Diabetes mellitus awareness.

The average Alignment (Dungeons & Dragons) fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ghostbusters (franchise), Collectible card game, Zachary Levi, with strongest over-indexing on Ghostbusters (franchise) (52.48× the country average). Demographically, the Alignment (Dungeons & Dragons) audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Alignment (Dungeons & Dragons) fans

Demographic split for Alignment (Dungeons & Dragons) audience in United States
MetricValue
Female21.8%
Male78.2%
Average age35.5
Estimated audience size646,276

Audience persona

The typical Alignment (Dungeons & Dragons) fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Ghostbusters (franchise).

Top regions in United States

Top regions ranked by reach for Alignment (Dungeons & Dragons) in United States
RegionReachAffinity
California100,4041.41×
Texas73,1311.32×
Florida47,8151.09×
New York45,0511.25×
Georgia24,3941.23×
North Carolina23,2891.2×
Illinois23,2331.08×
Pennsylvania19,4680.89×
Arizona19,0611.44×
Ohio18,9890.95×
Virginia17,8521.13×
Michigan16,1500.96×
New Jersey14,8740.9×
Washington14,4121.11×
Tennessee13,5391.04×
Massachusetts13,4611.06×
Colorado11,7991.16×
Indiana11,6600.99×
Maryland11,2291.01×
South Carolina9,6841×
Missouri9,6240.92×
Alabama9,3101.03×
Minnesota9,2581×
Louisiana8,7881.05×
Wisconsin8,4530.87×
Oregon8,1901.11×
Oklahoma7,1641×
Utah7,0861.22×
Nevada6,8971.1×
Kentucky6,8090.84×
Connecticut6,3860.99×
Arkansas5,1580.97×
Mississippi4,9250.92×
Kansas4,7970.94×
Iowa4,4320.83×
New Mexico3,3531.03×
Idaho2,9580.91×
Nebraska2,8970.89×
Hawaii2,5780.93×
New Hampshire2,2700.89×
Washington, District of Columbia2,1101.09×
West Virginia2,0860.69×
Maine1,9090.82×
Rhode Island1,6670.81×
Montana1,4680.82×
Delaware1,4160.79×
Alaska1,2630.91×
South Dakota1,2280.82×
North Dakota1,2100.91×
Vermont1,0820.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alignment (Dungeons & Dragons) audience
BrandAffinityCategory
Ghostbusters (franchise)52.48×Movies & TV
Collectible card game19.58×Games
Zachary Levi45.92×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Patreon17.44×Internet & Social Media
Beetlejuice7.77×Movies & TV
Microblogging12.67×Technology & Electronics
Scale model19.13×Kids & Family
Singer-songwriter5.51×Music & Radio
Magic: The Gathering14.27×Games
Dungeons & Dragons13.47×Games
Thingiverse18.26×Arts & Culture
Anime and manga fandom6.67×Literature
Income tax13.19×Business & Career
Hatsune Miku25.08×Literature
DeviantArt7.6×Internet & Social Media
Chris Evans (actor)13.08×Movies & TV
The Lord of the Rings22.76×Movies & TV
William Shatner12.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alignment (Dungeons & Dragons) audience
TraitClusterScore
PatriotismCONSERVATISM2.18
Early Adopter MentalityPOWER1.64
IndividualismJOY1.61
Luxury OrientationPREMIUM1.53
Risk AppetiteTHRILL1.45
LGBTQ+ IdentityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Alignment (Dungeons & Dragons)
CountryShare
United States35.3%
Japan8.0%
United Kingdom7.3%

See Alignment (Dungeons & Dragons) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Alignment (Dungeons & Dragons) have in United States?

Alignment (Dungeons & Dragons) has an estimated audience of 646,276 people in United States, concentrated in California and Texas.

What is the gender split and age of Alignment (Dungeons & Dragons) fans?

21.8% of Alignment (Dungeons & Dragons) fans are female, 78.2% are male, with an average age of 35.5 years.

Which brands do Alignment (Dungeons & Dragons) fans like most?

Alignment (Dungeons & Dragons) fans show strongest brand affinity for Ghostbusters (franchise) (52.48×), Collectible card game (19.58×), and Zachary Levi (45.92×) over the country average.

Where do Alignment (Dungeons & Dragons) fans live in United States?

Alignment (Dungeons & Dragons) fans in United States are most concentrated in California (reach 100,404), Texas (reach 73,131), and Florida (reach 47,815). These three regions account for the largest share of the active audience.

What other brands do Alignment (Dungeons & Dragons) fans also like?

Beyond Alignment (Dungeons & Dragons) itself, the audience over-indexes on Collectible card game (19.58×), Zachary Levi (45.92×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alignment (Dungeons & Dragons). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.