Alternative metal Audience in United States

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Alternative metal has an estimated audience of 11,619,157 people in United States. 45.4% are female, 54.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Halsey, Oregon, Combat sport, Elsword, Winemaking.

The average Alternative metal fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Halsey, Oregon, Combat sport, with strongest over-indexing on Dog breed (2.3× the country average). Demographically, the Alternative metal audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Alternative metal fans

Demographic split for Alternative metal audience in United States
MetricValue
Female45.4%
Male54.6%
Average age35.0
Estimated audience size11,619,157

Audience persona

The typical Alternative metal fan in United States is balanced, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Alternative metal in United States
RegionReachAffinity
California1,311,3701.03×
Texas1,136,9431.14×
Florida613,8810.78×
New York488,9520.75×
Illinois428,6411.11×
Ohio371,1701.04×
Pennsylvania363,4000.93×
North Carolina294,0700.84×
Georgia271,4700.76×
Michigan268,4620.88×
Arizona262,6911.11×
Virginia261,7170.92×
Indiana241,1061.14×
Washington228,0300.98×
Tennessee226,5840.97×
New Jersey209,9170.71×
Missouri209,2431.12×
Massachusetts195,5100.85×
Oregon195,4051.47×
Kentucky179,0191.23×
Minnesota164,1860.99×
Colorado153,2430.84×
Wisconsin146,4370.84×
Oklahoma146,2351.13×
Louisiana135,0550.9×
South Carolina134,9770.77×
Alabama129,1130.8×
Maryland128,8860.65×
Nevada108,4560.97×
Utah103,7711×
Connecticut95,5610.82×
Kansas81,3910.89×
Arkansas80,2360.84×
Iowa77,2680.81×
Mississippi69,7900.73×
West Virginia61,0041.13×
New Mexico59,8441.03×
Idaho50,0750.86×
Nebraska49,2210.84×
Maine48,5081.17×
New Hampshire44,6800.98×
Alaska40,5851.63×
Hawaii38,8660.78×
Montana38,3281.19×
Rhode Island35,0540.95×
South Dakota34,9211.3×
North Dakota34,0011.42×
Wyoming32,8991.91×
Vermont31,8261.56×
Delaware28,9780.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alternative metal audience
BrandAffinityCategory
Dog breed2.3×Pets & Animals
Halsey, Oregon13.45×Travel & Leisure
Combat sport2.15×Sports
Elsword18.97×Games
Winemaking4.74×Food & Beverages
Bank account2.33×Business & Career
Home staging4.76×Home & Garden
Urban Outfitters1.69×Shopping
JDSU2.56×Business & Career
Staycation2.65×Home & Garden
Israel1.52×Travel & Leisure
Google Photos1.7×Technology & Electronics
3D printing1.6×Technology & Electronics
Jaws3.24×Movies & TV
Home Delivery1.68×Food & Beverages
ABC 7 Chicago1.91×Movies & TV
Personalised Gifts1.96×Home & Garden
WESH2×Movies & TV
Acoustic music1.8×Music & Radio
N1 road (South Africa)1.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alternative metal audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
ExtroversionTHRILL1.45
PatriotismCONSERVATISM1.43
LGBTQ+ IdentityOPEN1.41
SustainabilityBALANCE1.19
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Alternative metal
CountryShare
United States34.3%
Germany5.7%
United Kingdom5.5%

See Alternative metal audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Alternative metal have in United States?

Alternative metal has an estimated audience of 11,619,157 people in United States, concentrated in California and Texas.

What is the gender split and age of Alternative metal fans?

45.4% of Alternative metal fans are female, 54.6% are male, with an average age of 35.0 years.

Which brands do Alternative metal fans like most?

Alternative metal fans show strongest brand affinity for Dog breed (2.3×), Halsey, Oregon (13.45×), and Combat sport (2.15×) over the country average.

Where do Alternative metal fans live in United States?

Alternative metal fans in United States are most concentrated in California (reach 1,311,370), Texas (reach 1,136,943), and Florida (reach 613,881). These three regions account for the largest share of the active audience.

What other brands do Alternative metal fans also like?

Beyond Alternative metal itself, the audience over-indexes on Halsey, Oregon (13.45×), Combat sport (2.15×), Elsword (18.97×), and Winemaking (4.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.