Rascasse Audience Intelligence

Alternative metal Audience in United States

A data profile of the people who buy, follow and care about Alternative metal in United States — modelled from more than twelve digital signal sources. Alternative metal has an estimated audience of 11,619,157 people in United States.

#85among Musical genre in United States#2018among Topic in United States#214in Music & Radio

The average Alternative metal fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Progressive rock, Superman, Thrash metal, with strongest over-indexing on Progressive rock (7.29× the country average).

Demographically, the Alternative metal audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alternative metal fan in United States is balanced, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alternative metal profile in United States.

Audience size
11.6M
in United States
Gender
45.4%♀
54.6% male
Age
35.0
average years
Country rank
#3077
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alternative metal fans

45.4% are female, 54.6% are male, average age 35.0.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Alternative metal audience in United States
MetricValue
Female45.4%
Male54.6%
Average age35.0
Estimated audience size11,619,157
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Alternative metal audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Alternative metal audience comes from United States.

Worldwide audience distribution share by country for Alternative metal
CountryShare
United States34.3%
Germany5.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alternative metal audience in United States is strongest.

Fig. 05

Top regions by affinity

Alternative metal fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.16×
02Vermont~20K1.14×
03Oregon~200K1.13×
04North Dakota~30K1.11×
05South Dakota~30K1.08×
06Kentucky~200K1.07×
07Texas~1M1.06×
08Maine~40K1.06×
09Missouri~200K1.05×
10Montana~30K1.04×
11Indiana~200K1.02×
12Oklahoma~100K1.02×
13West Virginia~60K1.02×
14Arizona~200K1.01×
15New Mexico~60K1.01×
16Utah~100K1.00×
17Arkansas~100K1.00×
18Rhode Island~40K1.00×
19California~1.5M0.99×
20Ohio~400K0.99×
21New Hampshire~50K0.99×
22Delaware~30K0.99×
23Illinois~400K0.98×
24Nevada~100K0.98×
25Mississippi~90K0.97×
26Idaho~60K0.97×
27Tennessee~200K0.96×
28Washington~200K0.96×
29Massachusetts~200K0.96×
30Kansas~90K0.96×
31Nebraska~60K0.96×
32Hawaii~50K0.96×
33Louisiana~100K0.95×
34Wisconsin~200K0.94×
35Iowa~90K0.94×
36Minnesota~200K0.93×
37Alabama~200K0.93×
38Washington, District of Columbia~30K0.93×
39Connecticut~100K0.92×
40Michigan~300K0.91×
41Virginia~300K0.91×
42Pennsylvania~400K0.90×
43North Carolina~300K0.90×
44South Carolina~200K0.88×
45New Jersey~300K0.87×
46Maryland~200K0.87×
47Colorado~200K0.87×
48Georgia~300K0.86×
49Florida~600K0.79×
50New York~500K0.78×
Fig. 06

Affinity by region

Affinity by region — Alternative metal, United States
0.78×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alternative metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alternative metal audience
#·InterestCategoryAffinity×
01SlayerMusic & Radio14.10×
02Immortal (band)Music & Radio11.35×
03Pierce the VeilMusic & Radio8.92×
04Progressive rockMusic & Radio7.29×
05Chester BenningtonMusic & Radio6.95×
06Thrash metalMusic & Radio6.55×
07Death metalMusic & Radio5.98×
08Ozzy OsbourneMusic & Radio3.92×
09Spirit HalloweenKids & Family2.49×
10PoshmarkShopping2.27×
11TicketmasterTravel & Leisure2.20×
12BeetlejuiceMovies & TV2.17×
13Electric guitarMusic & Radio2.16×
14Britney SpearsMusic & Radio2.14×
15Acoustic guitarMusic & Radio2.07×
16Vintage clothingFashion & Accessoires1.95×
17High schoolBusiness & Career1.92×
18SupermanMovies & TV1.64×
19RadioTechnology & Electronics1.62×
20Musical instrumentMusic & Radio1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alternative metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alternative metal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
ExtroversionTHRILL1.40×
Early Adopter MentalityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alternative metal audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Quality AwarenessPREMIUM0.74×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alternative metal have in United States?

Alternative metal has an estimated audience of 11,619,157 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alternative metal fans?

45.4% of Alternative metal fans are female, 54.6% are male, with an average age of 35.0 years.

03

Which brands do Alternative metal fans like most?

Alternative metal fans show strongest brand affinity for Progressive rock (7.29×), Superman (1.64×), and Thrash metal (6.55×) over the country average.

04

Where do Alternative metal fans live in United States?

Alternative metal fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Alternative metal fans also like?

Beyond Alternative metal itself, the audience over-indexes on Superman (1.64×), Thrash metal (6.55×), Death metal (5.98×), and Slayer (14.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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