Rascasse Audience Intelligence

Amazon Freevee Audience in United States

A data profile of the people who buy, follow and care about Amazon Freevee in United States — modelled from more than twelve digital signal sources. Amazon Freevee has an estimated audience of 353,924 people in United States.

#44among TV / music streaming in United States#1434among Website / Newspaper / Magazine in United States#8112in Movies & TV

The average Amazon Freevee fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Amazon Instant Video, True Detective, Apple TV, with strongest over-indexing on Amazon Instant Video (21× the country average).

Demographically, the Amazon Freevee audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon Freevee fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Amazon Instant Video.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Freevee profile in United States.

Audience size
354K
in United States
Gender
55.7%♀
44.3% male
Age
39.9
average years
Country rank
#44362
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Amazon Freevee

55.7% are female, 44.3% are male, average age 39.9.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Amazon Freevee audience in United States
MetricValue
Female55.7%
Male44.3%
Average age39.9
Estimated audience size353,924
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Amazon Freevee audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Amazon Freevee audience comes from United States.

Worldwide audience distribution share by country for Amazon Freevee
CountryShare
United States21.3%
Philippines6.9%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Freevee audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon Freevee fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~4K1.36×
02Kentucky~6K1.35×
03Arkansas~4K1.32×
04Alabama~6K1.24×
05Louisiana~5K1.21×
06West Virginia~2K1.16×
07Missouri~6K1.15×
08Oklahoma~4K1.12×
09Georgia~10K1.11×
10Tennessee~7K1.11×
11New York~20K1.08×
12South Carolina~5K1.08×
13Oregon~4K1.07×
14Ohio~10K1.05×
15Indiana~6K1.05×
16Virginia~8K1.04×
17Kansas~3K1.04×
18North Carolina~10K1.03×
19Iowa~3K1.02×
20New Hampshire~1K1.02×
21Delaware<1K1.00×
22Pennsylvania~10K0.99×
23Michigan~8K0.99×
24Washington~6K0.99×
25Wisconsin~5K0.99×
26Minnesota~5K0.98×
27Texas~30K0.97×
28South Dakota<1K0.97×
29Alaska<1K0.97×
30Maryland~5K0.96×
31Idaho~2K0.96×
32Maine~1K0.96×
33Rhode Island~1K0.96×
34North Dakota<1K0.96×
35Vermont<1K0.95×
36Illinois~10K0.94×
37Connecticut~3K0.94×
38Nebraska~2K0.93×
39New Jersey~8K0.92×
40Arizona~6K0.92×
41Massachusetts~6K0.92×
42Washington, District of Columbia<1K0.92×
43Montana<1K0.91×
44Utah~3K0.89×
45Florida~20K0.87×
46New Mexico~1K0.87×
47California~30K0.86×
48Nevada~3K0.84×
49Colorado~4K0.83×
50Hawaii~1K0.82×
Fig. 06

Affinity by region

Affinity by region — Amazon Freevee, United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Freevee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Freevee audience
#·InterestCategoryAffinity×
01Amazon Instant VideoMovies & TV21.00×
02Modern FamilyMovies & TV2.59×
03True DetectiveMovies & TV2.30×
04RokuMovies & TV2.19×
05Amazon KindleLiterature1.90×
06Rotten TomatoesMovies & TV1.87×
07Tony AwardArts & Culture1.83×
08Compact carCars & Mobility1.80×
09Anne HathawayMovies & TV1.78×
10Apple TVMovies & TV1.74×
11Us WeeklyInternet & Social Media1.70×
12HormoneHealth1.59×
13Diane KeatonMovies & TV1.57×
14Labor DayPolitics & Society1.57×
15TurboTaxBusiness & Career1.56×
16Made in USABusiness & Career1.54×
17BestsellerLiterature1.53×
18Microwave ovenHome & Garden1.52×
19Creative CommonsTechnology & Electronics1.50×
20Valentine's DayKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Freevee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Freevee audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.35×
Convenience OrientationPREMIUM1.20×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Freevee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Pet OwnershipJOY0.91×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amazon Freevee have in United States?

Amazon Freevee has an estimated audience of 353,924 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amazon Freevee fans?

55.7% of Amazon Freevee fans are female, 44.3% are male, with an average age of 39.9 years.

03

Which brands do Amazon Freevee fans like most?

Amazon Freevee fans show strongest brand affinity for Amazon Instant Video (21×), True Detective (2.3×), and Apple TV (1.74×) over the country average.

04

Where do Amazon Freevee fans live in United States?

Amazon Freevee fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Freevee fans also like?

Beyond Amazon Freevee itself, the audience over-indexes on True Detective (2.3×), Apple TV (1.74×), Roku (2.19×), and Creative Commons (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Amazon Freevee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Freevee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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