American Basketball Association Audience in United States

American Basketball Association has an estimated audience of 1,088,507 people in United States. 18.3% are female, 81.7% are male, average age 40.5. Top regions: Illinois, Texas, California. Top brand affinities: Fetty Wap, Wilt Chamberlain, Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven.

The average American Basketball Association fan in United States is 40.5 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Fetty Wap, Wilt Chamberlain, Autism Awareness, with strongest over-indexing on Fetty Wap (85.82× the country average). Demographically, the American Basketball Association audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party · Subtype: Basketball

Demographics of American Basketball Association fans

Demographic split for American Basketball Association audience in United States
MetricValue
Female18.3%
Male81.7%
Average age40.5
Estimated audience size1,088,507

Audience persona

The typical American Basketball Association fan in United States is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Fetty Wap.

Top regions in United States

Top regions ranked by reach for American Basketball Association in United States
RegionReachAffinity
Illinois195,3225.39×
Texas137,2391.47×
California123,5501.03×
Florida81,9941.11×
New York76,3231.25×
Georgia35,8971.07×
North Carolina34,3211.05×
Pennsylvania32,0090.87×
Virginia31,6561.19×
Ohio27,1020.81×
New Jersey26,3980.95×
Michigan25,2230.89×
Massachusetts23,7491.11×
Maryland20,6761.1×
Indiana20,6741.04×
Arizona20,5650.93×
Tennessee20,0760.92×
Washington17,3800.8×
Alabama16,8871.11×
Missouri15,4580.88×
Colorado14,7150.86×
South Carolina14,6210.89×
Louisiana13,2790.95×
Wisconsin12,1960.74×
Minnesota11,8580.76×
Kentucky11,8380.87×
Connecticut10,4720.96×
Oklahoma10,4570.87×
Oregon9,3340.75×
Washington, District of Columbia8,5652.62×
Nevada8,4360.8×
Mississippi7,5180.84×
Arkansas7,4280.83×
Kansas7,1990.84×
Iowa6,7520.75×
Utah6,5570.67×
Nebraska4,6430.85×
West Virginia4,1040.81×
New Mexico4,0540.74×
New Hampshire3,8000.89×
Hawaii3,3830.72×
Idaho3,2520.6×
Maine2,9830.77×
Rhode Island2,9160.84×
Delaware2,3320.78×
Montana2,0370.67×
Alaska1,7820.77×
Vermont1,6840.88×
South Dakota1,6760.67×
North Dakota1,3990.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Basketball Association audience
BrandAffinityCategory
Fetty Wap85.82×Music & Radio
Wilt Chamberlain58.62×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven52.66×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Luxury Travel13.73×Travel & Leisure
Income tax13.19×Business & Career
Private bank23.09×Business & Career
United States national football team16.22×Sports
Boston Marathon12.23×Sports
Aaron Judge7.6×Sports
Crystal Palace F.C.19.96×Sports
Blended whiskey9.14×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Bill Russell20×Sports
Wall Street11.18×Business & Career
Roland Garros15.17×Sports
Karl Malone18.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Basketball Association audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Risk AppetiteTHRILL1.83
TraditionCONSERVATISM1.35
Family OrientationCONSERVATISM1.35
Career OrientationPOWER1.29
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for American Basketball Association
CountryShare
United States41.4%
Brazil18.6%
Japan10.6%

See American Basketball Association audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does American Basketball Association have in United States?

American Basketball Association has an estimated audience of 1,088,507 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of American Basketball Association fans?

18.3% of American Basketball Association fans are female, 81.7% are male, with an average age of 40.5 years.

Which brands do American Basketball Association fans like most?

American Basketball Association fans show strongest brand affinity for Fetty Wap (85.82×), Wilt Chamberlain (58.62×), and Autism Awareness (19.03×) over the country average.

Where do American Basketball Association fans live in United States?

American Basketball Association fans in United States are most concentrated in Illinois (reach 195,322), Texas (reach 137,239), and California (reach 123,550). These three regions account for the largest share of the active audience.

What other brands do American Basketball Association fans also like?

Beyond American Basketball Association itself, the audience over-indexes on Wilt Chamberlain (58.62×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and PSV Eindhoven (52.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Basketball Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.