Rascasse Audience Intelligence

American Basketball Association Audience in United States

A data profile of the people who buy, follow and care about American Basketball Association in United States — modelled from more than twelve digital signal sources. American Basketball Association has an estimated audience of 1,093,862 people in United States.

#268among Basketball in United States#191among NGO / Political Party in United States#2052in Sports

The average American Basketball Association fan in United States is 40.5 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Fetty Wap, Wilt Chamberlain, United States national football team, with strongest over-indexing on Fetty Wap (77.15× the country average).

Demographically, the American Basketball Association audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Basketball Association fan in United States is more male, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Fetty Wap.

Category: Sports · Type: NGO / Political Party · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Basketball Association profile in United States.

Audience size
1.1M
in United States
Gender
18.3%♀
81.7% male
Age
40.5
average years
Country rank
#22275
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Basketball Association fans

18.3% are female, 81.7% are male, average age 40.5.

Fig. 02

Gender split

18.3%
Female
81.7%
Male
Demographic split for American Basketball Association audience in United States
MetricValue
Female18.3%
Male81.7%
Average age40.5
Estimated audience size1,093,862
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the American Basketball Association audience in United States
Age bracketShare%
16-1923%
20-2913%
30-3917%
40-4919%
50+27%
Fig. 04

Worldwide distribution

41.5%

of the worldwide American Basketball Association audience comes from United States.

Worldwide audience distribution share by country for American Basketball Association
CountryShare
United States41.5%
Brazil17.7%
Japan10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Basketball Association audience in United States is strongest.

Fig. 05

Top regions by affinity

American Basketball Association fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K7.17×
02Washington, District of Columbia~8K2.55×
03Tennessee~40K1.81×
04Texas~100K1.37×
05New York~70K1.12×
06Virginia~30K1.12×
07Maryland~20K1.08×
08Alabama~20K1.07×
09Massachusetts~20K1.05×
10Florida~80K1.04×
11Georgia~30K1.00×
12Indiana~20K0.97×
13North Carolina~30K0.96×
14California~100K0.94×
15Louisiana~10K0.93×
16Vermont~2K0.93×
17Connecticut~10K0.92×
18New Jersey~20K0.90×
19Arizona~20K0.88×
20New Hampshire~4K0.88×
21Rhode Island~3K0.87×
22Alaska~2K0.86×
23Missouri~10K0.85×
24Arkansas~8K0.85×
25Colorado~10K0.84×
26Nebraska~5K0.84×
27Michigan~20K0.83×
28Kentucky~10K0.83×
29Oklahoma~10K0.83×
30Mississippi~7K0.83×
31Pennsylvania~30K0.82×
32South Carolina~10K0.82×
33West Virginia~4K0.82×
34Kansas~7K0.80×
35Delaware~2K0.80×
36Ohio~30K0.78×
37New Mexico~4K0.77×
38Maine~3K0.77×
39Nevada~8K0.76×
40Iowa~7K0.76×
41Washington~20K0.74×
42Minnesota~10K0.74×
43Oregon~9K0.73×
44Hawaii~3K0.73×
45South Dakota~2K0.73×
46Wisconsin~10K0.72×
47Montana~2K0.71×
48North Dakota~2K0.71×
49Utah~6K0.66×
50Idaho~3K0.61×
Fig. 06

Affinity by region

Affinity by region — American Basketball Association, United States
0.61×1.00×7.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Basketball Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Basketball Association audience
#·InterestCategoryAffinity×
01Fetty WapMusic & Radio77.15×
02Wilt ChamberlainSports67.70×
03Harlem GlobetrottersSports26.80×
04United States national football teamSports21.11×
05Crystal Palace F.C.Sports20.00×
06Bill RussellSports20.00×
07Kim CoatesMovies & TV20.00×
08Roland GarrosSports19.53×
09Leicester City F.C.Sports13.38×
10Novak DjokovicSports11.31×
11Russell WestbrookSports9.38×
12DraftKingsSports8.74×
13Giannis AntetokounmpoSports7.93×
14Larry BirdSports7.84×
15Luka DončićSports7.02×
16Klay ThompsonSports6.81×
17NBA playoffsSports3.18×
18Discount TireShopping3.17×
19FedExBusiness & Career2.82×
20ESPNMovies & TV2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Basketball Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Basketball Association audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.68×
PatriotismCONSERVATISM1.65×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Basketball Association audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
ExtroversionTHRILL0.71×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Basketball Association have in United States?

American Basketball Association has an estimated audience of 1,093,862 people in United States, concentrated in Illinois and Texas.

02

What is the gender split and age of American Basketball Association fans?

18.3% of American Basketball Association fans are female, 81.7% are male, with an average age of 40.5 years.

03

Which brands do American Basketball Association fans like most?

American Basketball Association fans show strongest brand affinity for Fetty Wap (77.15×), Wilt Chamberlain (67.7×), and United States national football team (21.11×) over the country average.

04

Where do American Basketball Association fans live in United States?

American Basketball Association fans in United States are most concentrated in Illinois (reach ~300K), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Basketball Association fans also like?

Beyond American Basketball Association itself, the audience over-indexes on Wilt Chamberlain (67.7×), United States national football team (21.11×), Harlem Globetrotters (26.8×), and Giannis Antetokounmpo (7.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See American Basketball Association audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Basketball Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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