Rascasse Audience Intelligence

Harlem Globetrotters Audience in United States

A data profile of the people who buy, follow and care about Harlem Globetrotters in United States — modelled from more than twelve digital signal sources. Harlem Globetrotters has an estimated audience of 1,952,150 people in United States.

#243among Team in United States#1305in Sports

The average Harlem Globetrotters fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Savannah Bananas, Wilt Chamberlain, Now You See Me (film), with strongest over-indexing on Savannah Bananas (25.56× the country average).

Demographically, the Harlem Globetrotters audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harlem Globetrotters fan in United States is balanced, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Savannah Bananas.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harlem Globetrotters profile in United States.

Audience size
2M
in United States
Gender
51.1%♀
48.9% male
Age
38.9
average years
Country rank
#14507
Team in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harlem Globetrotters fans

51.1% are female, 48.9% are male, average age 38.9.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Harlem Globetrotters audience in United States
MetricValue
Female51.1%
Male48.9%
Average age38.9
Estimated audience size1,952,150
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Harlem Globetrotters audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Harlem Globetrotters audience comes from United States.

Worldwide audience distribution share by country for Harlem Globetrotters
CountryShare
United States46.4%
Germany9.3%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harlem Globetrotters audience in United States is strongest.

Fig. 05

Top regions by affinity

Harlem Globetrotters fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~30K1.38×
02Louisiana~30K1.33×
03North Dakota~5K1.31×
04New Hampshire~10K1.30×
05Maine~9K1.28×
06Ohio~80K1.27×
07Wisconsin~40K1.27×
08Alabama~30K1.24×
09Iowa~20K1.24×
10Arkansas~20K1.23×
11Vermont~4K1.20×
12Nebraska~10K1.18×
13Missouri~40K1.16×
14Tennessee~40K1.15×
15Massachusetts~40K1.15×
16Connecticut~20K1.15×
17Kansas~20K1.15×
18West Virginia~10K1.14×
19Montana~6K1.14×
20Pennsylvania~70K1.13×
21Indiana~40K1.12×
22Rhode Island~7K1.11×
23North Carolina~60K1.08×
24Oklahoma~20K1.07×
25Idaho~10K1.07×
26Virginia~50K1.05×
27South Carolina~30K1.04×
28Delaware~5K1.02×
29Illinois~70K1.01×
30South Dakota~4K0.94×
31New York~100K0.91×
32Georgia~50K0.91×
33Michigan~50K0.91×
34New Mexico~9K0.91×
35Washington~30K0.90×
36Minnesota~30K0.90×
37New Jersey~40K0.88×
38Mississippi~10K0.88×
39Maryland~30K0.87×
40Washington, District of Columbia~5K0.84×
41Arizona~30K0.79×
42Oregon~20K0.78×
43Colorado~20K0.77×
44Florida~100K0.74×
45Texas~100K0.73×
46Utah~10K0.71×
47Alaska~3K0.65×
48California~100K0.60×
49Nevada~10K0.57×
50Hawaii~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Harlem Globetrotters, United States
0.47×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harlem Globetrotters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harlem Globetrotters audience
#·InterestCategoryAffinity×
01Honda CenterSports39.74×
02American Basketball AssociationSports26.80×
03Savannah BananasSports25.56×
04Wilt ChamberlainSports25.29×
05Now You See Me (film)Movies & TV14.20×
06Seattle SuperSonicsSports9.63×
07David Copperfield (illusionist)Movies & TV8.97×
08Criss AngelMovies & TV8.52×
09Anaheim DucksSports5.70×
10Detroit TigersSports2.08×
11Zoom (TV channel)Technology & Electronics2.01×
12Atlantic OceanTravel & Leisure1.77×
13southwest airlinesTravel & Leisure1.77×
14BrideKids & Family1.63×
15Midwestern United StatesTravel & Leisure1.62×
16MichiganTravel & Leisure1.62×
17Britney SpearsMusic & Radio1.62×
18WisconsinTravel & Leisure1.61×
19J. C. PenneyShopping1.57×
20Macy'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harlem Globetrotters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harlem Globetrotters audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.36×
Community OrientationOPEN1.26×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harlem Globetrotters audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
SustainabilityBALANCE0.91×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harlem Globetrotters have in United States?

Harlem Globetrotters has an estimated audience of 1,952,150 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harlem Globetrotters fans?

51.1% of Harlem Globetrotters fans are female, 48.9% are male, with an average age of 38.9 years.

03

Which brands do Harlem Globetrotters fans like most?

Harlem Globetrotters fans show strongest brand affinity for Savannah Bananas (25.56×), Wilt Chamberlain (25.29×), and Now You See Me (film) (14.2×) over the country average.

04

Where do Harlem Globetrotters fans live in United States?

Harlem Globetrotters fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Harlem Globetrotters fans also like?

Beyond Harlem Globetrotters itself, the audience over-indexes on Wilt Chamberlain (25.29×), Now You See Me (film) (14.2×), American Basketball Association (26.8×), and Honda Center (39.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harlem Globetrotters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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