Harlem Globetrotters Audience in United States

Harlem Globetrotters logo

Harlem Globetrotters has an estimated audience of 1,940,264 people in United States. 51.1% are female, 48.9% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Savannah Bananas, Wilt Chamberlain, Now You See Me (film), American Basketball Association, Honda Center.

The average Harlem Globetrotters fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Savannah Bananas, Wilt Chamberlain, Now You See Me (film), with strongest over-indexing on Savannah Bananas (25.56× the country average). Demographically, the Harlem Globetrotters audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Harlem Globetrotters fans

Demographic split for Harlem Globetrotters audience in United States
MetricValue
Female51.1%
Male48.9%
Average age38.9
Estimated audience size1,940,264

Audience persona

The typical Harlem Globetrotters fan in United States is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Savannah Bananas.

Top regions in United States

Top regions ranked by reach for Harlem Globetrotters in United States
RegionReachAffinity
California132,5970.62×
Texas122,8840.74×
New York101,9650.94×
Florida97,5650.74×
Pennsylvania77,2721.18×
Ohio77,1621.29×
Illinois69,0001.07×
North Carolina66,1951.13×
Georgia55,6040.93×
Virginia49,5471.05×
New Jersey46,1770.94×
Tennessee46,0271.18×
Michigan44,1770.87×
Massachusetts44,1711.16×
Indiana40,5181.14×
Wisconsin37,7621.29×
Missouri37,5501.2×
Washington34,5540.89×
Alabama34,4401.27×
Louisiana33,3301.33×
Kentucky32,6451.34×
South Carolina32,2691.11×
Arizona31,7640.8×
Maryland29,0180.87×
Minnesota24,4210.88×
Colorado23,8950.78×
Oklahoma23,2491.08×
Connecticut21,4361.1×
Iowa20,5011.28×
Arkansas19,1791.2×
Kansas18,6361.22×
Oregon16,7240.75×
Mississippi13,2560.83×
Utah12,9320.74×
Nebraska11,4451.18×
Idaho10,6031.09×
Nevada10,2390.55×
New Hampshire9,5971.26×
Maine9,2111.33×
West Virginia9,0981.01×
New Mexico8,7710.9×
Montana7,2971.36×
Rhode Island6,2671.01×
Delaware4,8490.91×
Washington, District of Columbia4,7210.81×
South Dakota4,4060.98×
North Dakota4,1011.03×
Vermont3,8531.13×
Hawaii2,8990.35×
Wyoming2,5660.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harlem Globetrotters audience
BrandAffinityCategory
Savannah Bananas25.56×Sports
Wilt Chamberlain25.29×Sports
Now You See Me (film)14.2×Movies & TV
American Basketball Association26.8×Sports
Honda Center39.74×Sports
Macy's1.55×Shopping
Seattle SuperSonics9.63×Sports
Atlantic Ocean1.77×Travel & Leisure
Midwestern United States1.62×Travel & Leisure
Detroit Tigers2.08×Sports
southwest airlines1.77×Travel & Leisure
David Copperfield (illusionist)8.97×Movies & TV
J. C. Penney1.57×Shopping
Zoom (TV channel)2.01×Technology & Electronics
Michigan1.62×Travel & Leisure
Anaheim Ducks5.7×Sports
Wisconsin1.61×Travel & Leisure
Criss Angel8.52×Movies & TV
Bride1.63×Kids & Family
Sea Life London Aquarium15.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harlem Globetrotters audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Community OrientationOPEN1.54
ExtroversionTHRILL1.53
SpiritualityBALANCE1.49
TravellingTHRILL1.4
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Harlem Globetrotters
CountryShare
United States46.5%
Germany9.3%
United Kingdom7.5%

See Harlem Globetrotters audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Harlem Globetrotters have in United States?

Harlem Globetrotters has an estimated audience of 1,940,264 people in United States, concentrated in California and Texas.

What is the gender split and age of Harlem Globetrotters fans?

51.1% of Harlem Globetrotters fans are female, 48.9% are male, with an average age of 38.9 years.

Which brands do Harlem Globetrotters fans like most?

Harlem Globetrotters fans show strongest brand affinity for Savannah Bananas (25.56×), Wilt Chamberlain (25.29×), and Now You See Me (film) (14.2×) over the country average.

Where do Harlem Globetrotters fans live in United States?

Harlem Globetrotters fans in United States are most concentrated in California (reach 132,597), Texas (reach 122,884), and New York (reach 101,965). These three regions account for the largest share of the active audience.

What other brands do Harlem Globetrotters fans also like?

Beyond Harlem Globetrotters itself, the audience over-indexes on Wilt Chamberlain (25.29×), Now You See Me (film) (14.2×), American Basketball Association (26.8×), and Honda Center (39.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harlem Globetrotters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.