Seattle SuperSonics Audience in United States

Seattle SuperSonics logo

Seattle SuperSonics has an estimated audience of 1,377,579 people in United States. 21.7% are female, 78.3% are male, average age 35.0. Top regions: Washington, California, Texas. Top brand affinities: Graham Greene, Nick Jr. (Australia), Chili con carne, Alaska, Finding Your Roots.

The average Seattle SuperSonics fan in United States is 35.0 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Graham Greene, Nick Jr. (Australia), Chili con carne, with strongest over-indexing on Graham Greene (12.54× the country average). Demographically, the Seattle SuperSonics audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Seattle SuperSonics fans

Demographic split for Seattle SuperSonics audience in United States
MetricValue
Female21.7%
Male78.3%
Average age35.0
Estimated audience size1,377,579

Audience persona

The typical Seattle SuperSonics fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Seattle SuperSonics in United States
RegionReachAffinity
Washington247,5478.96×
California143,5980.95×
Texas95,0140.8×
New York61,3260.8×
Florida60,8600.65×
Illinois40,5790.88×
Ohio35,1370.83×
Pennsylvania34,9180.75×
North Carolina32,0120.77×
Georgia31,8080.75×
Arizona29,8981.06×
Oregon28,5581.81×
Michigan28,0280.78×
Massachusetts25,0420.92×
Virginia23,9930.72×
New Jersey23,3620.67×
Colorado21,3420.98×
Indiana21,2990.85×
Tennessee20,7760.75×
Minnesota18,9030.96×
Oklahoma18,7521.23×
Maryland17,0590.72×
Wisconsin16,8320.81×
Missouri15,5950.7×
South Carolina13,4740.65×
Louisiana13,0620.74×
Nevada12,9810.97×
Kentucky12,9320.75×
Alabama11,9310.62×
Connecticut11,3160.82×
Utah10,8750.88×
Iowa9,1810.81×
Idaho9,1281.32×
Arkansas8,5030.75×
Kansas7,5980.7×
Mississippi7,2470.64×
Hawaii6,3961.08×
Nebraska5,9820.87×
Montana5,0071.31×
New Mexico4,7240.68×
Alaska4,0241.37×
New Hampshire3,9650.73×
West Virginia3,9340.61×
Washington, District of Columbia3,5460.86×
Maine3,3870.69×
Rhode Island3,0270.69×
South Dakota2,7640.87×
North Dakota2,2830.81×
Delaware2,1780.57×
Wyoming1,2890.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seattle SuperSonics audience
BrandAffinityCategory
Graham Greene12.54×Literature
Nick Jr. (Australia)16.53×Kids & Family
Chili con carne13.76×Food & Beverages
Alaska2.2×Travel & Leisure
Finding Your Roots14.4×Movies & TV
Thom Browne10.64×Fashion & Accessoires
Cal Ripken, Jr.16.46×Sports
Combat sport1.66×Sports
Certified diabetes educator12.92×Business & Career
edureka34.64×Business & Career
Consequence (rapper)5.76×Music & Radio
UK garage4.77×Music & Radio
Pat's King of Steaks14.6×
Pro-Ject3.26×Music & Radio
Kay Arthur17.96×Literature
Iowa Lottery7.33×Games
3D printing1.74×Technology & Electronics
Nebraska Cornhuskers football2.45×Sports
Staycation2.16×Home & Garden
Urban horticulture2.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seattle SuperSonics audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.59
Family OrientationCONSERVATISM1.87
SustainabilityBALANCE1.61
Early Adopter MentalityPOWER1.44
Social Media UsageJOY1.16
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Seattle SuperSonics
CountryShare
United States66.8%
Canada4.2%
Italy3.1%

See Seattle SuperSonics audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Seattle SuperSonics have in United States?

Seattle SuperSonics has an estimated audience of 1,377,579 people in United States, concentrated in Washington and California.

What is the gender split and age of Seattle SuperSonics fans?

21.7% of Seattle SuperSonics fans are female, 78.3% are male, with an average age of 35.0 years.

Which brands do Seattle SuperSonics fans like most?

Seattle SuperSonics fans show strongest brand affinity for Graham Greene (12.54×), Nick Jr. (Australia) (16.53×), and Chili con carne (13.76×) over the country average.

Where do Seattle SuperSonics fans live in United States?

Seattle SuperSonics fans in United States are most concentrated in Washington (reach 247,547), California (reach 143,598), and Texas (reach 95,014). These three regions account for the largest share of the active audience.

What other brands do Seattle SuperSonics fans also like?

Beyond Seattle SuperSonics itself, the audience over-indexes on Nick Jr. (Australia) (16.53×), Chili con carne (13.76×), Alaska (2.2×), and Finding Your Roots (14.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle SuperSonics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.