Rascasse Audience Intelligence

Seattle SuperSonics Audience in United States

A data profile of the people who buy, follow and care about Seattle SuperSonics in United States — modelled from more than twelve digital signal sources. Seattle SuperSonics has an estimated audience of 1,356,469 people in United States.

#219among Basketball in United States#304among Team in United States#1742in Sports

The average Seattle SuperSonics fan in United States is 35.0 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Damian Lillard, Wilt Chamberlain, Minnesota Timberwolves, with strongest over-indexing on Damian Lillard (48.25× the country average).

Demographically, the Seattle SuperSonics audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seattle SuperSonics fan in United States is more male, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for Damian Lillard.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seattle SuperSonics profile in United States.

Audience size
1.4M
in United States
Gender
21.7%♀
78.3% male
Age
35.0
average years
Country rank
#19098
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seattle SuperSonics fans

21.7% are female, 78.3% are male, average age 35.0.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Seattle SuperSonics audience in United States
MetricValue
Female21.7%
Male78.3%
Average age35.0
Estimated audience size1,356,469
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Seattle SuperSonics audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

66.3%

of the worldwide Seattle SuperSonics audience comes from United States.

Worldwide audience distribution share by country for Seattle SuperSonics
CountryShare
United States66.3%
Canada4.6%
Italy3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seattle SuperSonics audience in United States is strongest.

Fig. 05

Top regions by affinity

Seattle SuperSonics fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K8.73×
02Oregon~30K1.79×
03Idaho~10K1.49×
04Montana~6K1.48×
05Alaska~4K1.48×
06Oklahoma~20K1.28×
07Hawaii~6K1.08×
08Arizona~30K1.01×
09Nevada~10K0.94×
10South Dakota~3K0.93×
11Colorado~20K0.91×
12North Dakota~3K0.90×
13Minnesota~20K0.88×
14Utah~10K0.88×
15Washington, District of Columbia~4K0.88×
16California~100K0.87×
17Nebraska~6K0.87×
18Massachusetts~20K0.85×
19Illinois~40K0.84×
20Indiana~20K0.84×
21Connecticut~10K0.81×
22Texas~90K0.80×
23Ohio~30K0.80×
24Michigan~30K0.80×
25Iowa~9K0.80×
26Rhode Island~3K0.79×
27New York~60K0.78×
28Arkansas~9K0.78×
29Wisconsin~20K0.77×
30New Hampshire~4K0.77×
31Kentucky~10K0.76×
32New Mexico~5K0.76×
33Maine~4K0.76×
34Vermont~2K0.76×
35Kansas~8K0.75×
36Delaware~3K0.75×
37Pennsylvania~30K0.74×
38North Carolina~30K0.74×
39Louisiana~10K0.74×
40New Jersey~30K0.73×
41West Virginia~5K0.73×
42Tennessee~20K0.72×
43Maryland~20K0.72×
44Mississippi~8K0.71×
45Georgia~30K0.70×
46Virginia~20K0.70×
47Missouri~20K0.70×
48Alabama~10K0.69×
49South Carolina~10K0.68×
50Florida~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Seattle SuperSonics, United States
0.61×1.00×8.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seattle SuperSonics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seattle SuperSonics audience
#·InterestCategoryAffinity×
01Damian LillardSports48.25×
02Wilt ChamberlainSports42.24×
03Paul GeorgeSports25.43×
04Kawhi LeonardSports21.13×
05Vera FarmigaMovies & TV18.82×
06Minnesota TimberwolvesSports17.96×
07Peter ThielBusiness & Career17.96×
08Melanie LynskeyMovies & TV17.96×
09Luka DončićSports12.87×
10Washington WizardsSports12.65×
11Charlotte HornetsSports12.58×
12Memphis GrizzliesSports11.81×
13Indiana PacersSports10.12×
14Brooklyn NetsSports9.28×
15Seattle MarinersSports9.20×
16Family carCars & Mobility8.83×
17Utah JazzSports8.47×
18Phoenix SunsSports8.19×
19Oklahoma City ThunderSports7.83×
20Houston RocketsSports7.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seattle SuperSonics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seattle SuperSonics audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.41×
Career OrientationPOWER1.49×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seattle SuperSonics audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Quality AwarenessPREMIUM0.65×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seattle SuperSonics have in United States?

Seattle SuperSonics has an estimated audience of 1,356,469 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Seattle SuperSonics fans?

21.7% of Seattle SuperSonics fans are female, 78.3% are male, with an average age of 35.0 years.

03

Which brands do Seattle SuperSonics fans like most?

Seattle SuperSonics fans show strongest brand affinity for Damian Lillard (48.25×), Wilt Chamberlain (42.24×), and Minnesota Timberwolves (17.96×) over the country average.

04

Where do Seattle SuperSonics fans live in United States?

Seattle SuperSonics fans in United States are most concentrated in Washington (reach ~200K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Seattle SuperSonics fans also like?

Beyond Seattle SuperSonics itself, the audience over-indexes on Wilt Chamberlain (42.24×), Minnesota Timberwolves (17.96×), Peter Thiel (17.96×), and Kawhi Leonard (21.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Seattle SuperSonics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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