Andy Weir Audience in United States

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Andy Weir has an estimated audience of 910,106 people in United States. 34.2% are female, 65.8% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Superman, Capital One, Autism Awareness, Diabetes mellitus awareness.

The average Andy Weir fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Superman, Capital One, with strongest over-indexing on Google Maps (5.25× the country average). Demographically, the Andy Weir audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Andy Weir fans

Demographic split for Andy Weir audience in United States
MetricValue
Female34.2%
Male65.8%
Average age39.6
Estimated audience size910,106

Audience persona

The typical Andy Weir fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Andy Weir in United States
RegionReachAffinity
California116,4411.16×
Texas66,8060.85×
New York48,3080.95×
Florida37,9960.62×
Illinois31,5321.04×
Washington30,8551.69×
North Carolina27,6151.01×
Colorado26,3731.84×
Pennsylvania25,1320.82×
Ohio24,5520.88×
Virginia23,8201.07×
Georgia22,5120.8×
Michigan22,5020.95×
Massachusetts22,4771.25×
New Jersey18,7430.81×
Oregon18,1951.74×
Arizona16,3370.88×
Tennessee15,8940.87×
Utah15,8781.95×
Minnesota15,7141.21×
Missouri15,1001.03×
Maryland14,5010.93×
Indiana14,3230.86×
Wisconsin13,3900.98×
South Carolina9,9380.73×
Kentucky9,4680.83×
Oklahoma9,1970.91×
Connecticut9,0911×
Alabama8,5940.68×
Kansas7,2991.02×
Louisiana7,1040.61×
Iowa6,5480.87×
Nevada6,4830.74×
Idaho6,0601.33×
Arkansas5,7290.76×
New Mexico4,6231.01×
New Hampshire4,5251.26×
Nebraska4,1330.91×
Washington, District of Columbia3,9621.45×
Maine3,5681.09×
Mississippi3,3260.44×
Hawaii3,2790.84×
Montana3,2621.29×
Alaska2,6061.34×
Rhode Island2,5040.86×
West Virginia2,4110.57×
Vermont2,0701.3×
Delaware1,4790.59×
South Dakota1,4660.7×
North Dakota1,4560.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andy Weir audience
BrandAffinityCategory
Google Maps5.25×Internet & Social Media
Superman3.3×Movies & TV
Capital One3.96×Business & Career
Autism Awareness9.05×Health
Diabetes mellitus awareness6.16×Health
Indeed.com3.73×Business & Career
Amazon Kindle8.77×Literature
Singer-songwriter3.15×Music & Radio
Diane Keaton4.76×Movies & TV
Beetlejuice3.63×Movies & TV
Harry Potter2.63×Movies & TV
Microblogging6.4×Technology & Electronics
CarGurus4.09×Cars & Mobility
Strategy games5.24×Games
Role-playing games3.83×Games
Bruce Willis4.74×Movies & TV
Magic: The Gathering7.43×Games
Batman3.1×Movies & TV
MSN2.4×News
Google News3.5×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andy Weir audience
TraitClusterScore
Early Adopter MentalityPOWER1.83
IndividualismJOY1.72
PatriotismCONSERVATISM1.51
Need for SecurityCONSERVATISM1.5
LGBTQ+ IdentityOPEN1.43
Social Media UsageJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Andy Weir
CountryShare
United States74.6%
United Kingdom10.4%
Germany4.9%

See Andy Weir audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Andy Weir have in United States?

Andy Weir has an estimated audience of 910,106 people in United States, concentrated in California and Texas.

What is the gender split and age of Andy Weir fans?

34.2% of Andy Weir fans are female, 65.8% are male, with an average age of 39.6 years.

Which brands do Andy Weir fans like most?

Andy Weir fans show strongest brand affinity for Google Maps (5.25×), Superman (3.3×), and Capital One (3.96×) over the country average.

Where do Andy Weir fans live in United States?

Andy Weir fans in United States are most concentrated in California (reach 116,441), Texas (reach 66,806), and New York (reach 48,308). These three regions account for the largest share of the active audience.

What other brands do Andy Weir fans also like?

Beyond Andy Weir itself, the audience over-indexes on Superman (3.3×), Capital One (3.96×), Autism Awareness (9.05×), and Diabetes mellitus awareness (6.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andy Weir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.