Andy Weir Audience in United States

Andy Weir logo

Andy Weir has an estimated audience of 910,106 people in United States. 34.2% are female, 65.8% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Israel, Urban Outfitters, Product design, Hypertext.

The average Andy Weir fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Israel, Urban Outfitters, with strongest over-indexing on Lulu 黃路梓茵 (4.01× the country average). Demographically, the Andy Weir audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Andy Weir fans

Demographic split for Andy Weir audience in United States
MetricValue
Female34.2%
Male65.8%
Average age39.6
Estimated audience size910,106

Audience persona

The typical Andy Weir fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Andy Weir in United States
RegionReachAffinity
California116,4411.16×
Texas66,8060.85×
New York48,3080.95×
Florida37,9960.62×
Illinois31,5321.04×
Washington30,8551.69×
North Carolina27,6151.01×
Colorado26,3731.84×
Pennsylvania25,1320.82×
Ohio24,5520.88×
Virginia23,8201.07×
Georgia22,5120.8×
Michigan22,5020.95×
Massachusetts22,4771.25×
New Jersey18,7430.81×
Oregon18,1951.74×
Arizona16,3370.88×
Tennessee15,8940.87×
Utah15,8781.95×
Minnesota15,7141.21×
Missouri15,1001.03×
Maryland14,5010.93×
Indiana14,3230.86×
Wisconsin13,3900.98×
South Carolina9,9380.73×
Kentucky9,4680.83×
Oklahoma9,1970.91×
Connecticut9,0911×
Alabama8,5940.68×
Kansas7,2991.02×
Louisiana7,1040.61×
Iowa6,5480.87×
Nevada6,4830.74×
Idaho6,0601.33×
Arkansas5,7290.76×
New Mexico4,6231.01×
New Hampshire4,5251.26×
Nebraska4,1330.91×
Washington, District of Columbia3,9621.45×
Maine3,5681.09×
Mississippi3,3260.44×
Hawaii3,2790.84×
Montana3,2621.29×
Alaska2,6061.34×
Rhode Island2,5040.86×
West Virginia2,4110.57×
Vermont2,0701.3×
Delaware1,4790.59×
South Dakota1,4660.7×
North Dakota1,4560.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andy Weir audience
BrandAffinityCategory
Lulu 黃路梓茵4.01×Movies & TV
Israel2.68×Travel & Leisure
Urban Outfitters1.83×Shopping
Product design1.77×Business & Career
Hypertext5.45×Technology & Electronics
Home staging3.78×Home & Garden
Goop3.82×Internet & Social Media
Grinch2.85×Movies & TV
Wok4.39×Food & Beverages
Atkins diet3.38×Health
Elsword10.15×Games
Wikia1.96×Internet & Social Media
Vocal harmony2.54×Music & Radio
Governor of Michigan3.88×Politics & Society
Jezebel (film)3.57×Movies & TV
Personalised Gifts2.26×Home & Garden
Pendleton, Oregon7.58×Travel & Leisure
Jeep Grand Cherokee (WJ)2.99×Cars & Mobility
Jesse Plemons1.65×Movies & TV
Google Home3.07×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andy Weir audience
TraitClusterScore
Early Adopter MentalityPOWER1.83
IndividualismJOY1.72
PatriotismCONSERVATISM1.51
Need for SecurityCONSERVATISM1.5
LGBTQ+ IdentityOPEN1.43
Social Media UsageJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Andy Weir
CountryShare
United States74.6%
United Kingdom10.4%
Germany4.9%

See Andy Weir audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Andy Weir have in United States?

Andy Weir has an estimated audience of 910,106 people in United States, concentrated in California and Texas.

What is the gender split and age of Andy Weir fans?

34.2% of Andy Weir fans are female, 65.8% are male, with an average age of 39.6 years.

Which brands do Andy Weir fans like most?

Andy Weir fans show strongest brand affinity for Lulu 黃路梓茵 (4.01×), Israel (2.68×), and Urban Outfitters (1.83×) over the country average.

Where do Andy Weir fans live in United States?

Andy Weir fans in United States are most concentrated in California (reach 116,441), Texas (reach 66,806), and New York (reach 48,308). These three regions account for the largest share of the active audience.

What other brands do Andy Weir fans also like?

Beyond Andy Weir itself, the audience over-indexes on Israel (2.68×), Urban Outfitters (1.83×), Product design (1.77×), and Hypertext (5.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andy Weir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.