As I Am Audience in United States
As I Am has an estimated audience of 352,588 people in United States. 90.6% are female, 9.4% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Mackenzie Foy, Penn & Teller, Litter box, Emperor Entertainment Group, Bank account.
The average As I Am fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mackenzie Foy, Penn & Teller, Litter box, with strongest over-indexing on Mackenzie Foy (14.54× the country average). Demographically, the As I Am audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of As I Am fans
| Metric | Value |
|---|---|
| Female | 90.6% |
| Male | 9.4% |
| Average age | 33.5 |
| Estimated audience size | 352,588 |
Audience persona
The typical As I Am fan in United States is more female, around 33.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mackenzie Foy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,677 | 1.2× |
| Texas | 43,267 | 1.43× |
| Florida | 36,573 | 1.53× |
| New York | 35,783 | 1.82× |
| Georgia | 20,260 | 1.87× |
| North Carolina | 15,483 | 1.46× |
| Virginia | 13,896 | 1.62× |
| New Jersey | 13,671 | 1.52× |
| Illinois | 13,454 | 1.15× |
| Pennsylvania | 13,327 | 1.12× |
| Maryland | 12,234 | 2.02× |
| Ohio | 10,156 | 0.94× |
| Michigan | 9,948 | 1.08× |
| Massachusetts | 8,750 | 1.26× |
| Louisiana | 7,618 | 1.68× |
| Tennessee | 7,237 | 1.02× |
| South Carolina | 7,004 | 1.32× |
| Washington | 6,431 | 0.91× |
| Indiana | 6,134 | 0.95× |
| Arizona | 6,069 | 0.84× |
| Alabama | 5,802 | 1.18× |
| Missouri | 5,241 | 0.92× |
| Connecticut | 5,167 | 1.46× |
| Minnesota | 4,894 | 0.97× |
| Mississippi | 4,358 | 1.5× |
| Nevada | 4,213 | 1.24× |
| Kentucky | 3,996 | 0.9× |
| Wisconsin | 3,725 | 0.7× |
| Oklahoma | 3,622 | 0.92× |
| Colorado | 3,600 | 0.65× |
| Oregon | 2,896 | 0.72× |
| Arkansas | 2,637 | 0.91× |
| Kansas | 2,280 | 0.82× |
| Iowa | 1,676 | 0.58× |
| Utah | 1,569 | 0.5× |
| Washington, District of Columbia | 1,493 | 1.41× |
| Nebraska | 1,388 | 0.79× |
| New Mexico | 1,353 | 0.77× |
| Delaware | 1,325 | 1.36× |
| Rhode Island | 1,314 | 1.17× |
| Hawaii | 905 | 0.6× |
| West Virginia | 782 | 0.48× |
| Idaho | 754 | 0.43× |
| New Hampshire | 673 | 0.48× |
| Maine | 456 | 0.36× |
| Alaska | 451 | 0.6× |
| South Dakota | 343 | 0.42× |
| Montana | 302 | 0.31× |
| North Dakota | 291 | 0.4× |
| Vermont | 258 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mackenzie Foy | 14.54× | Fashion & Accessoires |
| Penn & Teller | 11.64× | Movies & TV |
| Litter box | 2.23× | Pets & Animals |
| Emperor Entertainment Group | 10.1× | Business & Career |
| Bank account | 2.08× | Business & Career |
| Pro-Ject | 3.06× | Music & Radio |
| UK garage | 3.67× | Music & Radio |
| Electrolyte | 3.01× | Health |
| Historic site | 2.65× | Arts & Culture |
| Grinch | 2.36× | Movies & TV |
| Mothercare | 1.84× | Kids & Family |
| Regional styles of Mexican music | 1.6× | Music & Radio |
| Governor of Michigan | 3.97× | Politics & Society |
| Goop | 2.81× | Internet & Social Media |
| Staycation | 1.71× | Home & Garden |
| Overtone | 4.75× | Beauty & Wellness |
| Bully (2011 film) | 3.21× | Movies & TV |
| Home staging | 2.4× | Home & Garden |
| Hibachi | 3.59× | Food & Beverages |
| Vocal harmony | 2.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.54 |
| Indulgence | JOY | 1.52 |
| Price Sensitivity | PREMIUM | 1.28 |
| Mindfulness | BALANCE | 1.27 |
| Healthy Lifestyle | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.5% |
| Canada | 4.7% |
| United Kingdom | 4.4% |
See As I Am audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does As I Am have in United States?
As I Am has an estimated audience of 352,588 people in United States, concentrated in California and Texas.
What is the gender split and age of As I Am fans?
90.6% of As I Am fans are female, 9.4% are male, with an average age of 33.5 years.
Which brands do As I Am fans like most?
As I Am fans show strongest brand affinity for Mackenzie Foy (14.54×), Penn & Teller (11.64×), and Litter box (2.23×) over the country average.
Where do As I Am fans live in United States?
As I Am fans in United States are most concentrated in California (reach 46,677), Texas (reach 43,267), and Florida (reach 36,573). These three regions account for the largest share of the active audience.
What other brands do As I Am fans also like?
Beyond As I Am itself, the audience over-indexes on Penn & Teller (11.64×), Litter box (2.23×), Emperor Entertainment Group (10.1×), and Bank account (2.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for As I Am. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.