Atoll Audience in United States
Atoll has an estimated audience of 517,422 people in United States. 58.0% are female, 42.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Minnesota, Jingoism, New Era (Namibia), Justice.
The average Atoll fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Minnesota, Jingoism, with strongest over-indexing on Nationality (5.1× the country average). Demographically, the Atoll audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Atoll fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 42.9 |
| Estimated audience size | 517,422 |
Audience persona
The typical Atoll fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 57,699 | 1.01× |
| Texas | 57,108 | 1.28× |
| Florida | 31,077 | 0.89× |
| New York | 28,449 | 0.98× |
| Pennsylvania | 16,063 | 0.92× |
| Illinois | 15,689 | 0.91× |
| Virginia | 13,916 | 1.1× |
| North Carolina | 13,712 | 0.88× |
| Ohio | 13,692 | 0.86× |
| Georgia | 13,601 | 0.85× |
| Washington | 13,565 | 1.31× |
| Massachusetts | 12,876 | 1.26× |
| Michigan | 11,600 | 0.86× |
| New Jersey | 10,386 | 0.79× |
| Colorado | 9,356 | 1.15× |
| Indiana | 8,971 | 0.95× |
| Maryland | 8,699 | 0.98× |
| Minnesota | 8,319 | 1.12× |
| Arizona | 8,200 | 0.78× |
| Tennessee | 8,195 | 0.79× |
| Wisconsin | 8,134 | 1.04× |
| Missouri | 7,872 | 0.94× |
| Oregon | 7,659 | 1.29× |
| South Carolina | 7,271 | 0.93× |
| Hawaii | 6,175 | 2.78× |
| Alabama | 5,789 | 0.8× |
| Louisiana | 5,603 | 0.84× |
| Utah | 5,528 | 1.19× |
| Connecticut | 5,497 | 1.06× |
| Kentucky | 5,177 | 0.8× |
| Oklahoma | 5,102 | 0.89× |
| Kansas | 3,887 | 0.95× |
| Iowa | 3,630 | 0.85× |
| Nevada | 3,301 | 0.66× |
| Arkansas | 2,916 | 0.68× |
| Mississippi | 2,804 | 0.66× |
| Idaho | 2,628 | 1.01× |
| New Hampshire | 2,413 | 1.18× |
| Nebraska | 2,297 | 0.89× |
| Maine | 2,122 | 1.15× |
| New Mexico | 1,978 | 0.76× |
| Washington, District of Columbia | 1,955 | 1.26× |
| Rhode Island | 1,734 | 1.05× |
| West Virginia | 1,702 | 0.71× |
| Montana | 1,588 | 1.11× |
| Delaware | 1,329 | 0.93× |
| Alaska | 1,250 | 1.13× |
| Vermont | 1,183 | 1.3× |
| South Dakota | 1,006 | 0.84× |
| North Dakota | 911 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.1× | Politics & Society |
| Minnesota | 1.55× | Travel & Leisure |
| Jingoism | 1.75× | Politics & Society |
| New Era (Namibia) | 6.35× | News |
| Justice | 1.94× | Politics & Society |
| Voter registration | 3.14× | Politics & Society |
| JTV (Indonesia) | 2.93× | |
| Erie County, New York | 5.09× | Travel & Leisure |
| Nurse education | 1.68× | Kids & Family |
| Penn & Teller | 4.09× | Movies & TV |
| Sinaloa | 1.7× | Travel & Leisure |
| Geothermal heating | 4.38× | Home & Garden |
| EShakti | 4.71× | Shopping |
| OpenJDK | 9.01× | |
| Buying and Selling Real Estate | 3.13× | Home & Garden |
| Buying a House | 2.66× | Home & Garden |
| Laneige | 2.05× | Beauty & Wellness |
| A Enfermagem | 3.5× | Health |
| Education World | 14.97× | Business & Career |
| Magazine (band) | 2.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.09 |
| Travelling | THRILL | 2.65 |
| Indulgence | JOY | 2.13 |
| Urban Lifestyle | OPEN | 1.87 |
| Spirituality | BALANCE | 1.86 |
| Individualism | JOY | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 18.6% |
| United States | 18.1% |
| United Kingdom | 18.1% |
See Atoll audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Atoll have in United States?
Atoll has an estimated audience of 517,422 people in United States, concentrated in California and Texas.
What is the gender split and age of Atoll fans?
58.0% of Atoll fans are female, 42.0% are male, with an average age of 42.9 years.
Which brands do Atoll fans like most?
Atoll fans show strongest brand affinity for Nationality (5.1×), Minnesota (1.55×), and Jingoism (1.75×) over the country average.
Where do Atoll fans live in United States?
Atoll fans in United States are most concentrated in California (reach 57,699), Texas (reach 57,108), and Florida (reach 31,077). These three regions account for the largest share of the active audience.
What other brands do Atoll fans also like?
Beyond Atoll itself, the audience over-indexes on Minnesota (1.55×), Jingoism (1.75×), New Era (Namibia) (6.35×), and Justice (1.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Atoll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.