Audie Murphy Audience in United States

Audie Murphy logo

Audie Murphy has an estimated audience of 1,474,477 people in United States. 34.2% are female, 65.8% are male, average age 46.5. Top regions: Texas, California, Florida. Top brand affinities: nbc chicago, Arutz Sheva, Lebanese cuisine, Sacred Heart Catholic Church (Dubuque, Iowa), Ironmongery.

The average Audie Murphy fan in United States is 46.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include nbc chicago, Arutz Sheva, Lebanese cuisine, with strongest over-indexing on nbc chicago (4.74× the country average). Demographically, the Audie Murphy audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Audie Murphy fans

Demographic split for Audie Murphy audience in United States
MetricValue
Female34.2%
Male65.8%
Average age46.5
Estimated audience size1,474,477

Audience persona

The typical Audie Murphy fan in United States is more male, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for Audie Murphy in United States
RegionReachAffinity
Texas176,9941.4×
California112,6210.69×
Florida75,5100.76×
New York49,8930.61×
Ohio45,0320.99×
North Carolina44,9691.01×
Illinois42,2860.86×
Georgia41,3050.91×
Pennsylvania39,9580.8×
Virginia39,1531.09×
Tennessee36,0231.22×
Michigan32,9810.86×
Missouri32,2091.36×
Arizona30,4221.01×
Alabama29,3301.42×
Indiana29,1501.08×
Oklahoma28,5251.74×
Kentucky25,2211.36×
Washington25,1720.85×
Louisiana22,5811.19×
South Carolina22,5201.02×
Wisconsin20,9950.95×
New Jersey20,8740.56×
Colorado20,3950.88×
Massachusetts19,1250.66×
Arkansas18,6271.53×
Maryland17,5860.69×
Minnesota17,2170.81×
Oregon16,3790.97×
Mississippi15,7041.29×
Iowa14,2981.18×
Kansas13,8421.19×
Nevada12,0240.84×
Utah10,9100.83×
Connecticut9,3000.63×
West Virginia9,2501.35×
Idaho8,6611.17×
Nebraska8,2851.12×
New Mexico7,4011×
Montana5,3401.31×
Hawaii4,7820.75×
Maine4,4590.84×
New Hampshire4,1950.72×
Washington, District of Columbia4,0870.92×
South Dakota3,8301.12×
Alaska3,3201.05×
North Dakota3,3091.09×
Rhode Island3,0920.66×
Wyoming2,8071.28×
Delaware2,7900.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audie Murphy audience
BrandAffinityCategory
nbc chicago4.74×Movies & TV
Arutz Sheva1.57×News
Lebanese cuisine1.75×Food & Beverages
Sacred Heart Catholic Church (Dubuque, Iowa)1.72×Politics & Society
Ironmongery1.53×Home & Garden
WAOW2.38×Movies & TV
Pendleton, Oregon1.97×Travel & Leisure
Shelby Foote1.69×Literature
Alan Greenspan1.69×Business & Career
Davos2.11×Travel & Leisure
British Grand Prix2.13×Sports
Carnivàle1.51×Movies & TV
Ipsos1.73×Business & Career
Indiana University School of Medicine1.54×Business & Career
IPL Cricket1.68×Sports
Hypnagogia1.85×Health
Les Brown (bandleader)1.59×Music & Radio
Minestrone2.15×Food & Beverages
Goldberg Variations2.47×Music & Radio
richard speight jr1.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audie Murphy audience
TraitClusterScore
Convenience OrientationPREMIUM1.31
Social Media UsageJOY1.2
SpiritualityBALANCE1.15
TraditionCONSERVATISM1.13
Need for SecurityCONSERVATISM1.13
Quality AwarenessPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Audie Murphy
CountryShare
United States89.2%
Germany7.2%
Italy3.6%

See Audie Murphy audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Audie Murphy have in United States?

Audie Murphy has an estimated audience of 1,474,477 people in United States, concentrated in Texas and California.

What is the gender split and age of Audie Murphy fans?

34.2% of Audie Murphy fans are female, 65.8% are male, with an average age of 46.5 years.

Which brands do Audie Murphy fans like most?

Audie Murphy fans show strongest brand affinity for nbc chicago (4.74×), Arutz Sheva (1.57×), and Lebanese cuisine (1.75×) over the country average.

Where do Audie Murphy fans live in United States?

Audie Murphy fans in United States are most concentrated in Texas (reach 176,994), California (reach 112,621), and Florida (reach 75,510). These three regions account for the largest share of the active audience.

What other brands do Audie Murphy fans also like?

Beyond Audie Murphy itself, the audience over-indexes on Arutz Sheva (1.57×), Lebanese cuisine (1.75×), Sacred Heart Catholic Church (Dubuque, Iowa) (1.72×), and Ironmongery (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audie Murphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.