Autism Speaks Audience in United States
Autism Speaks has an estimated audience of 2,323,756 people in United States. 79.0% are female, 21.0% are male, average age 38.9. Top brand affinities: Keene, New Hampshire, Haarlem, Faith.com, Abu Hamour, Ira Glass.
Top brand affinities include Keene, New Hampshire, Haarlem, Faith.com, with strongest over-indexing on Keene, New Hampshire (675.0× the country average). Demographically, the Autism Speaks audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Politics & Society · Type: Topic · Subtype: Charity
Demographics of Autism Speaks fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 38.9 |
| Estimated audience size | 2,323,756 |
Audience persona
The typical Autism Speaks fan in United States is more female, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675.0× | Travel & Leisure |
| Haarlem | 25.86× | Travel & Leisure |
| Faith.com | 22.51× | Politics & Society |
| Abu Hamour | 21.7× | Travel & Leisure |
| Ira Glass | 20.73× | Music & Radio |
| Mojinos Escozíos | 17.84× | Music & Radio |
| headspace | 17.33× | Health |
| University of Hawaii Maui College | 17.18× | Business & Career |
| Étretat | 17.14× | Travel & Leisure |
| PropertyGuys.com | 15.96× | Home & Garden |
| The Gioi Nuoc Hoa | 15.8× | Shopping |
| Johan Glans | 15.4× | Movies & TV |
| Giobbe Covatta | 15.1× | Movies & TV |
| Got Talent España | 14.65× | Movies & TV |
| Hardik Pandya | 14.51× | Sports |
| Hagen Rether | 14.29× | Movies & TV |
| Hapsatou Sy | 14.28× | Business & Career |
| National Paralympic Committee | 14.07× | Sports |
| Esther and Jerry Hicks | 13.9× | Politics & Society |
| Hada Facial Mask | 13.51× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.66 |
| Family Orientation | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
| Mindfulness | BALANCE | 1.3 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.2% |
| United Kingdom | 7.8% |
| Canada | 4.5% |
See Autism Speaks audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
How to read this data
Audience size is the estimated number of people in United States who actively search for Autism Speaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.