A data profile of the people who buy, follow and care about Autism Speaks in United States — modelled from more than twelve digital signal sources. Autism Speaks has an estimated audience of 2,323,756 people in United States.
Autism Speaks has an estimated audience of 2,323,756 people in United States. 79.0% are female, 21.0% are male, average age 38.9. Top brand affinities: Nonprofit organization, Charitable organization, Bob Evans, Alex Honnold, Stuttgart.
Top brand affinities include Nonprofit organization, Charitable organization, Bob Evans, with strongest over-indexing on Nonprofit organization (1.88× the country average).
Demographically, the Autism Speaks audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Autism Speaks fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Autism Speaks profile in United States.
79.0% are female, 21.0% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 38.9 |
| Estimated audience size | 2,323,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Autism Speaks audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.2% |
| United Kingdom | 7.8% |
| Canada | 4.5% |
The strongest cross-interests of the Autism Speaks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Evans | Food & Beverages | 6.58× | ||
| 02 | Alex Honnold | Sports | 6.58× | ||
| 03 | Bachelor in Paradise (TV series) | Movies & TV | 6.58× | ||
| 04 | Stuttgart | Travel & Leisure | 4.48× | ||
| 05 | Stitch! | Movies & TV | 4.29× | ||
| 06 | YMCA | Politics & Society | 3.89× | ||
| 07 | Chuck E. Cheese's | Food & Beverages | 2.84× | ||
| 08 | RV park | Cars & Mobility | 2.84× | ||
| 09 | Charitable organization | Politics & Society | 2.42× | ||
| 10 | Five Below | Shopping | 2.10× | ||
| 11 | Britney Spears | Music & Radio | 1.96× | ||
| 12 | High school | Business & Career | 1.89× | ||
| 13 | Nonprofit organization | Politics & Society | 1.88× | ||
| 14 | Discount stores | Shopping | 1.86× | ||
| 15 | Nostalgia | Home & Garden | 1.80× | ||
| 16 | IKEA | Home & Garden | 1.62× | ||
| 17 | TMZ | Internet & Social Media | 1.58× | ||
| 18 | Pizza Hut | Food & Beverages | 1.55× | ||
| 19 | Dollar General | Shopping | 1.53× | ||
| 20 | Subway | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Risk Appetite | THRILL | 1.91× | |
| Community Orientation | OPEN | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Autism Speaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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