Autism Speaks Audience in United States
Autism Speaks has an estimated audience of 2,323,756 people in United States. 79.0% are female, 21.0% are male, average age 38.9. Top brand affinities: Finnair, Khan Academy, Capital One, Google Maps, Indeed.com.
Top brand affinities include Finnair, Khan Academy, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Autism Speaks audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Politics & Society · Type: Topic · Subtype: Charity
Demographics of Autism Speaks fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 38.9 |
| Estimated audience size | 2,323,756 |
Audience persona
The typical Autism Speaks fan in United States is more female, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Khan Academy | 25.86× | Business & Career |
| Capital One | 11.89× | Business & Career |
| Google Maps | 8.49× | Internet & Social Media |
| Indeed.com | 8.74× | Business & Career |
| Autism Awareness | 17.84× | Health |
| Beetlejuice | 9.14× | Movies & TV |
| Diane Keaton | 11.5× | Movies & TV |
| Billy Bob Thornton | 15.64× | Movies & TV |
| Circle K | 12.5× | Shopping |
| AccuWeather | 10.91× | Home & Garden |
| This Is Us (TV series) | 22.65× | Movies & TV |
| DeviantArt | 10.98× | Internet & Social Media |
| Matthew McConaughey | 13.88× | Movies & TV |
| Albert Einstein | 20.73× | Technology & Electronics |
| Catherine Zeta-Jones | 17.18× | Movies & TV |
| Ancestry.com | 22.51× | Kids & Family |
| Michael J. Fox | 15.45× | Movies & TV |
| Jennifer Garner | 17.33× | Movies & TV |
| Google News | 8.49× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.66 |
| Family Orientation | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.33 |
| Mindfulness | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.2% |
| United Kingdom | 7.8% |
| Canada | 4.5% |
See Autism Speaks audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
How to read this data
Audience size is the estimated number of people in United States who actively search for Autism Speaks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.