A data profile of the people who buy, follow and care about Autobiography in United States — modelled from more than twelve digital signal sources. Autobiography has an estimated audience of 1,706,137 people in United States.
The average Autobiography fan in United States is 45.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, Shirley MacLaine, Renewable energy, with strongest over-indexing on Sustainable energy (9.28× the country average).
Demographically, the Autobiography audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Autobiography fan in United States is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Autobiography profile in United States.
60.0% are female, 40.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.1 |
| Estimated audience size | 1,706,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 40% |
of the worldwide Autobiography audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 10.1% |
| Italy | 7.1% |
Where the Autobiography audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~30K | 1.35× | |
| 02 | California | ~200K | 1.22× | |
| 03 | Georgia | ~60K | 1.19× | |
| 04 | South Dakota | ~5K | 1.18× | |
| 05 | Mississippi | ~20K | 1.17× | |
| 06 | Texas | ~200K | 1.15× | |
| 07 | Alabama | ~30K | 1.14× | |
| 08 | Louisiana | ~30K | 1.14× | |
| 09 | Kentucky | ~20K | 1.14× | |
| 10 | Hawaii | ~8K | 1.13× | |
| 11 | South Carolina | ~30K | 1.12× | |
| 12 | North Dakota | ~4K | 1.11× | |
| 13 | Virginia | ~50K | 1.10× | |
| 14 | North Carolina | ~60K | 1.09× | |
| 15 | Kansas | ~10K | 1.08× | |
| 16 | Indiana | ~30K | 1.06× | |
| 17 | Pennsylvania | ~60K | 1.04× | |
| 18 | West Virginia | ~8K | 1.04× | |
| 19 | Florida | ~100K | 1.03× | |
| 20 | Nebraska | ~9K | 1.03× | |
| 21 | New Mexico | ~9K | 1.02× | |
| 22 | Missouri | ~30K | 1.01× | |
| 23 | Michigan | ~40K | 1.00× | |
| 24 | Washington, District of Columbia | ~5K | 1.00× | |
| 25 | Alaska | ~4K | 1.00× | |
| 26 | Illinois | ~60K | 0.99× | |
| 27 | Maryland | ~30K | 0.99× | |
| 28 | Ohio | ~50K | 0.98× | |
| 29 | Arizona | ~30K | 0.98× | |
| 30 | Nevada | ~20K | 0.98× | |
| 31 | Arkansas | ~10K | 0.98× | |
| 32 | Utah | ~10K | 0.97× | |
| 33 | Washington | ~30K | 0.96× | |
| 34 | Idaho | ~8K | 0.96× | |
| 35 | New York | ~90K | 0.95× | |
| 36 | Tennessee | ~30K | 0.95× | |
| 37 | Iowa | ~10K | 0.92× | |
| 38 | Rhode Island | ~5K | 0.92× | |
| 39 | Minnesota | ~20K | 0.91× | |
| 40 | Oregon | ~20K | 0.91× | |
| 41 | Montana | ~4K | 0.90× | |
| 42 | New Jersey | ~40K | 0.89× | |
| 43 | Wisconsin | ~20K | 0.89× | |
| 44 | Delaware | ~4K | 0.89× | |
| 45 | Maine | ~5K | 0.87× | |
| 46 | Massachusetts | ~30K | 0.85× | |
| 47 | Connecticut | ~10K | 0.85× | |
| 48 | Vermont | ~3K | 0.84× | |
| 49 | Colorado | ~20K | 0.82× | |
| 50 | New Hampshire | ~5K | 0.80× |
The strongest cross-interests of the Autobiography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shirley MacLaine | Movies & TV | 21.57× | ||
| 02 | Michael Caine | Movies & TV | 12.01× | ||
| 03 | James Dean | Movies & TV | 10.88× | ||
| 04 | Sophia Loren | Movies & TV | 9.99× | ||
| 05 | Elderly care | Health | 9.41× | ||
| 06 | Sustainable energy | Home & Garden | 9.28× | ||
| 07 | Renewable energy | Business & Career | 6.84× | ||
| 08 | Elizabeth Taylor | Movies & TV | 6.60× | ||
| 09 | FedEx | Business & Career | 5.29× | ||
| 10 | Web server | Technology & Electronics | 4.97× | ||
| 11 | Weather forecasting | Home & Garden | 4.81× | ||
| 12 | QVC | Movies & TV | 4.17× | ||
| 13 | Discount stores | Shopping | 3.00× | ||
| 14 | Mortgage loans | Business & Career | 2.82× | ||
| 15 | Shopping malls | Shopping | 2.42× | ||
| 16 | Internet & Social Media | 2.38× | |||
| 17 | Subway | Food & Beverages | 2.33× | ||
| 18 | Airbnb | Travel & Leisure | 2.28× | ||
| 19 | Podcast | Music & Radio | 2.05× | ||
| 20 | McDonald's | Food & Beverages | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.34× | |
| Sustainability | BALANCE | 2.65× | |
| Family Orientation | CONSERVATISM | 2.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.77× |
Autobiography has an estimated audience of 1,706,137 people in United States, concentrated in California and Texas.
60.0% of Autobiography fans are female, 40.0% are male, with an average age of 45.1 years.
Autobiography fans show strongest brand affinity for Sustainable energy (9.28×), Shirley MacLaine (21.57×), and Renewable energy (6.84×) over the country average.
Autobiography fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Autobiography itself, the audience over-indexes on Shirley MacLaine (21.57×), Renewable energy (6.84×), FedEx (5.29×), and Pinterest (2.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Autobiography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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