A data profile of the people who buy, follow and care about Back to the Future Part II in United States — modelled from more than twelve digital signal sources. Back to the Future Part II has an estimated audience of 842,572 people in United States.
The average Back to the Future Part II fan in United States is 34.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Indiana Jones (franchise), John Wick 2, Reddit, with strongest over-indexing on Indiana Jones (franchise) (46.04× the country average).
Demographically, the Back to the Future Part II audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Back to the Future Part II fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Indiana Jones (franchise).
The key figures that characterise the Back to the Future Part II profile in United States.
31.1% are female, 68.9% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 34.6 |
| Estimated audience size | 842,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 8% |
of the worldwide Back to the Future Part II audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 10.2% |
| Australia | 7.3% |
Where the Back to the Future Part II audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~10K | 1.34× | |
| 02 | Idaho | ~5K | 1.28× | |
| 03 | California | ~100K | 1.17× | |
| 04 | Oregon | ~10K | 1.17× | |
| 05 | New Mexico | ~5K | 1.15× | |
| 06 | Oklahoma | ~10K | 1.12× | |
| 07 | Arizona | ~20K | 1.11× | |
| 08 | Nevada | ~9K | 1.10× | |
| 09 | Iowa | ~7K | 1.10× | |
| 10 | Montana | ~3K | 1.10× | |
| 11 | Washington | ~20K | 1.09× | |
| 12 | Missouri | ~10K | 1.09× | |
| 13 | Colorado | ~10K | 1.08× | |
| 14 | Kansas | ~7K | 1.07× | |
| 15 | Alaska | ~2K | 1.07× | |
| 16 | Nebraska | ~4K | 1.06× | |
| 17 | Illinois | ~30K | 1.05× | |
| 18 | Wisconsin | ~10K | 1.05× | |
| 19 | Arkansas | ~7K | 1.05× | |
| 20 | North Dakota | ~2K | 1.05× | |
| 21 | Ohio | ~30K | 1.04× | |
| 22 | South Dakota | ~2K | 1.04× | |
| 23 | Indiana | ~20K | 1.03× | |
| 24 | New Hampshire | ~3K | 1.03× | |
| 25 | Texas | ~70K | 1.02× | |
| 26 | Michigan | ~20K | 1.02× | |
| 27 | Kentucky | ~10K | 1.02× | |
| 28 | Minnesota | ~10K | 1.00× | |
| 29 | Tennessee | ~20K | 0.98× | |
| 30 | West Virginia | ~4K | 0.98× | |
| 31 | Maine | ~3K | 0.98× | |
| 32 | Pennsylvania | ~30K | 0.96× | |
| 33 | Rhode Island | ~2K | 0.95× | |
| 34 | Vermont | ~1K | 0.95× | |
| 35 | Florida | ~50K | 0.93× | |
| 36 | Connecticut | ~8K | 0.93× | |
| 37 | Louisiana | ~10K | 0.90× | |
| 38 | North Carolina | ~20K | 0.89× | |
| 39 | New Jersey | ~20K | 0.89× | |
| 40 | Massachusetts | ~10K | 0.87× | |
| 41 | New York | ~40K | 0.86× | |
| 42 | Virginia | ~20K | 0.86× | |
| 43 | South Carolina | ~10K | 0.86× | |
| 44 | Hawaii | ~3K | 0.86× | |
| 45 | Alabama | ~10K | 0.85× | |
| 46 | Delaware | ~2K | 0.85× | |
| 47 | Georgia | ~20K | 0.83× | |
| 48 | Maryland | ~10K | 0.82× | |
| 49 | Mississippi | ~6K | 0.82× | |
| 50 | Washington, District of Columbia | ~2K | 0.70× |
The strongest cross-interests of the Back to the Future Part II audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Wick 2 | Movies & TV | 51.44× | ||
| 02 | Indiana Jones (franchise) | Movies & TV | 46.04× | ||
| 03 | Comic science fiction | Literature | 16.33× | ||
| 04 | Hannibal (TV series) | Movies & TV | 16.16× | ||
| 05 | Die Hard | Movies & TV | 14.71× | ||
| 06 | Back to the Future | Movies & TV | 10.91× | ||
| 07 | George Clooney | Movies & TV | 8.93× | ||
| 08 | Tom Cruise | Movies & TV | 8.70× | ||
| 09 | Keanu Reeves | Movies & TV | 8.13× | ||
| 10 | Sylvester Stallone | Movies & TV | 7.81× | ||
| 11 | Rotten Tomatoes | Movies & TV | 5.98× | ||
| 12 | Leonardo DiCaprio | Movies & TV | 5.78× | ||
| 13 | Internet & Social Media | 4.21× | |||
| 14 | Chuck Norris | Movies & TV | 4.11× | ||
| 15 | Burger King | Food & Beverages | 3.06× | ||
| 16 | Horror movies | Movies & TV | 2.95× | ||
| 17 | Superman | Movies & TV | 2.00× | ||
| 18 | X | Internet & Social Media | 2.00× | ||
| 19 | Donald Trump | Politics & Society | 1.97× | ||
| 20 | Cooking | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Tradition | CONSERVATISM | 1.53× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.65× | |
| Sustainability | BALANCE | 0.66× | |
| Quality Awareness | PREMIUM | 0.67× |
Back to the Future Part II has an estimated audience of 842,572 people in United States, concentrated in California and Texas.
31.1% of Back to the Future Part II fans are female, 68.9% are male, with an average age of 34.6 years.
Back to the Future Part II fans show strongest brand affinity for Indiana Jones (franchise) (46.04×), John Wick 2 (51.44×), and Reddit (4.21×) over the country average.
Back to the Future Part II fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Back to the Future Part II itself, the audience over-indexes on John Wick 2 (51.44×), Reddit (4.21×), Tom Cruise (8.7×), and Keanu Reeves (8.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Back to the Future Part II. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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