Balsam Hill Audience in United States

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Balsam Hill has an estimated audience of 1,514,245 people in United States. 82.3% are female, 17.7% are male, average age 48.3. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Historic site, Mount Kilimanjaro, Stamp collecting, Kendra Scott.

The average Balsam Hill fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Historic site, Mount Kilimanjaro, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Balsam Hill audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Balsam Hill fans

Demographic split for Balsam Hill audience in United States
MetricValue
Female82.3%
Male17.7%
Average age48.3
Estimated audience size1,514,245

Audience persona

The typical Balsam Hill fan in United States is more female, around 48.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Balsam Hill in United States
RegionReachAffinity
California103,3620.62×
Texas96,1090.74×
Florida89,0520.87×
Pennsylvania79,9301.57×
New York77,6420.92×
North Carolina62,3601.37×
Ohio55,5121.19×
New Jersey47,9301.24×
Georgia46,1260.99×
Virginia45,4721.23×
Illinois42,9350.85×
Massachusetts41,6621.4×
Michigan37,5370.95×
Tennessee36,7651.21×
South Carolina33,0631.45×
Wisconsin29,2711.28×
Indiana28,3181.02×
Maryland25,8780.99×
Washington25,1620.83×
Connecticut23,3591.54×
Missouri22,9380.94×
Alabama22,8101.08×
Arizona22,6920.73×
Colorado21,6060.91×
Minnesota21,4600.99×
Kentucky20,3511.07×
Louisiana18,1880.93×
Iowa13,7441.1×
Oklahoma13,6610.81×
Oregon13,6200.78×
New Hampshire10,4831.76×
Utah10,2980.76×
Arkansas10,0990.81×
Kansas10,0140.84×
Mississippi9,9890.8×
West Virginia9,2101.31×
Maine8,1381.5×
Nevada7,9510.54×
Idaho7,7271.02×
Nebraska6,9050.91×
Rhode Island6,0061.25×
Delaware5,5571.33×
New Mexico4,4940.59×
Vermont3,7641.42×
Montana3,3330.79×
South Dakota2,8530.82×
North Dakota2,7720.89×
Hawaii2,3490.36×
Washington, District of Columbia2,3180.51×
Wyoming1,7370.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balsam Hill audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Historic site6.74×Arts & Culture
Mount Kilimanjaro20×Travel & Leisure
Stamp collecting5.39×Home & Garden
Kendra Scott3.02×Fashion & Accessoires
Business English5.34×Business & Career
Fairy godmother6.58×Literature
Home equity1.71×Home & Garden
Governor of Michigan5.64×Politics & Society
Nationality1.53×Politics & Society
Janitor4.55×Home & Garden
Vocal harmony3.14×Music & Radio
Cadillac CT69.54×Cars & Mobility
Shiba Inu4.61×Pets & Animals
Goop3.34×Internet & Social Media
Soldering iron2.02×Home & Garden
Grinch2.41×Movies & TV
JDSU1.8×Business & Career
Hibachi4.53×Food & Beverages
Hipster5.49×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balsam Hill audience
TraitClusterScore
Urban LifestyleOPEN2.26
Family OrientationCONSERVATISM2.11
IndulgenceJOY2.09
Design AffinityPREMIUM1.97
Luxury OrientationPREMIUM1.75
Quality AwarenessPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Balsam Hill
CountryShare
United States59.0%
United Kingdom14.0%
Germany8.8%

See Balsam Hill audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Balsam Hill have in United States?

Balsam Hill has an estimated audience of 1,514,245 people in United States, concentrated in California and Texas.

What is the gender split and age of Balsam Hill fans?

82.3% of Balsam Hill fans are female, 17.7% are male, with an average age of 48.3 years.

Which brands do Balsam Hill fans like most?

Balsam Hill fans show strongest brand affinity for Regional styles of Mexican music (20×), Historic site (6.74×), and Mount Kilimanjaro (20×) over the country average.

Where do Balsam Hill fans live in United States?

Balsam Hill fans in United States are most concentrated in California (reach 103,362), Texas (reach 96,109), and Florida (reach 89,052). These three regions account for the largest share of the active audience.

What other brands do Balsam Hill fans also like?

Beyond Balsam Hill itself, the audience over-indexes on Historic site (6.74×), Mount Kilimanjaro (20×), Stamp collecting (5.39×), and Kendra Scott (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Balsam Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.