Rascasse Audience Intelligence

Baltimore–Washington International Airport Audience in United States

A data profile of the people who buy, follow and care about Baltimore–Washington International Airport in United States — modelled from more than twelve digital signal sources. Baltimore–Washington International Airport has an estimated audience of 762,172 people in United States.

#25among Airport in United States#2685among POI in United States#2164in Travel & Leisure

The average Baltimore–Washington International Airport fan in United States is 45.1 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, Washington, District of Columbia, Virginia.

Top brand affinities include Baltimore Orioles, Taron Egerton, Robert Lewandowski, with strongest over-indexing on Baltimore Orioles (8.5× the country average).

Demographically, the Baltimore–Washington International Airport audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baltimore–Washington International Airport fan in United States is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Baltimore Orioles.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baltimore–Washington International Airport profile in United States.

Audience size
762K
in United States
Gender
56.2%♀
43.8% male
Age
45.1
average years
Country rank
#28328
POI in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baltimore–Washington International Airport fans

56.2% are female, 43.8% are male, average age 45.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Baltimore–Washington International Airport audience in United States
MetricValue
Female56.2%
Male43.8%
Average age45.1
Estimated audience size762,172
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Baltimore–Washington International Airport audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Baltimore–Washington International Airport audience comes from United States.

Worldwide audience distribution share by country for Baltimore–Washington International Airport
CountryShare
United States90.3%
Germany2.1%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baltimore–Washington International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

Baltimore–Washington International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~400K29.04×
02Washington, District of Columbia~30K14.03×
03Virginia~20K1.30×
04North Dakota~1K0.70×
05Wyoming<1K0.69×
06Alaska~1K0.66×
07South Dakota~1K0.65×
08Delaware~1K0.56×
09Montana~1K0.53×
10Nebraska~2K0.44×
11Idaho~2K0.44×
12Mississippi~3K0.43×
13Rhode Island~1K0.42×
14West Virginia~1K0.41×
15Hawaii~1K0.40×
16Maine~1K0.40×
17New Hampshire~1K0.39×
18Arkansas~2K0.38×
19New Mexico~1K0.35×
20Oklahoma~3K0.33×
21Kansas~2K0.33×
22Iowa~2K0.31×
23Massachusetts~4K0.29×
24Kentucky~3K0.28×
25Louisiana~3K0.27×
26Connecticut~2K0.27×
27Nevada~2K0.27×
28Utah~2K0.27×
29Alabama~3K0.26×
30Pennsylvania~6K0.25×
31Colorado~3K0.25×
32Oregon~2K0.25×
33South Carolina~3K0.24×
34Georgia~5K0.22×
35Missouri~3K0.22×
36Wisconsin~3K0.22×
37Minnesota~2K0.22×
38Illinois~5K0.21×
39Tennessee~3K0.21×
40Washington~3K0.21×
41Indiana~3K0.21×
42North Carolina~5K0.20×
43Arizona~3K0.19×
44Florida~10K0.18×
45New York~8K0.18×
46Michigan~4K0.18×
47Texas~10K0.17×
48New Jersey~3K0.17×
49California~10K0.16×
50Ohio~4K0.16×
Fig. 06

Affinity by region

Affinity by region — Baltimore–Washington International Airport, United States
0.16×1.00×29.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baltimore–Washington International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baltimore–Washington International Airport audience
#·InterestCategoryAffinity×
01Reseller web hostingTechnology & Electronics24.42×
02Bayer 04 LeverkusenSports20.00×
03Hamburger SVSports20.00×
04Eintracht FrankfurtSports20.00×
05Watford F.C.Sports20.00×
06Robert LewandowskiSports18.28×
07Calgary FlamesSports14.86×
08Taron EgertonMovies & TV10.08×
09Baltimore OriolesSports8.50×
10Buffalo SabresSports6.56×
11Montreal CanadiensSports5.58×
12Robert RedfordMovies & TV3.41×
13Weather forecastingHome & Garden3.06×
14FedExBusiness & Career2.95×
15southwest airlinesTravel & Leisure2.56×
16Mortgage loansBusiness & Career2.06×
17FIFA World CupSports1.95×
18PinterestInternet & Social Media1.83×
19Planet FitnessSports1.81×
20McDonald'sFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baltimore–Washington International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baltimore–Washington International Airport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.50×
Family OrientationCONSERVATISM1.75×
Career OrientationPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baltimore–Washington International Airport audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baltimore–Washington International Airport have in United States?

Baltimore–Washington International Airport has an estimated audience of 762,172 people in United States, concentrated in Maryland and Washington, District of Columbia.

02

What is the gender split and age of Baltimore–Washington International Airport fans?

56.2% of Baltimore–Washington International Airport fans are female, 43.8% are male, with an average age of 45.1 years.

03

Which brands do Baltimore–Washington International Airport fans like most?

Baltimore–Washington International Airport fans show strongest brand affinity for Baltimore Orioles (8.5×), Taron Egerton (10.08×), and Robert Lewandowski (18.28×) over the country average.

04

Where do Baltimore–Washington International Airport fans live in United States?

Baltimore–Washington International Airport fans in United States are most concentrated in Maryland (reach ~400K), Washington, District of Columbia (reach ~30K), and Virginia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Baltimore–Washington International Airport fans also like?

Beyond Baltimore–Washington International Airport itself, the audience over-indexes on Taron Egerton (10.08×), Robert Lewandowski (18.28×), Buffalo Sabres (6.56×), and Calgary Flames (14.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baltimore–Washington International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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