Baltimore–Washington International Airport Audience in United States
Baltimore–Washington International Airport has an estimated audience of 762,172 people in United States. 56.2% are female, 43.8% are male, average age 45.1. Top brand affinities: PSV Eindhoven, Taron Egerton, Planet Fitness, southwest airlines, Diaper bag.
Top brand affinities include PSV Eindhoven, Taron Egerton, Planet Fitness, with strongest over-indexing on PSV Eindhoven (60.89× the country average). Demographically, the Baltimore–Washington International Airport audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Career Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Baltimore–Washington International Airport fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 45.1 |
| Estimated audience size | 762,172 |
Audience persona
The typical Baltimore–Washington International Airport fan in United States is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 60.89× | Sports |
| Taron Egerton | 16.35× | Movies & TV |
| Planet Fitness | 3.2× | Sports |
| southwest airlines | 4.26× | Travel & Leisure |
| Diaper bag | 4.46× | Kids & Family |
| Kia Sportage | 13.21× | Cars & Mobility |
| Hobby Lobby | 2.4× | Home & Garden |
| FIFA World Cup | 2.25× | Sports |
| Aldi | 2.19× | Shopping |
| Bayer 04 Leverkusen | 20× | Sports |
| Ponytail | 5.96× | Fashion & Accessoires |
| Golf Channel | 3.21× | Sports |
| Robert Lewandowski | 16.65× | Sports |
| Baltimore Orioles | 6.11× | Sports |
| Real property | 2.75× | Home & Garden |
| Hamburger SV | 20× | Sports |
| Wells Fargo | 1.92× | Business & Career |
| The Breakfast Club | 3.87× | Movies & TV |
| Back to the Future | 6.94× | Movies & TV |
| NBA Finals | 2.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.91 |
| Career Orientation | POWER | 1.45 |
| Community Orientation | OPEN | 1.34 |
| Travelling | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.3% |
| Germany | 2.1% |
| United Kingdom | 1.5% |
See Baltimore–Washington International Airport audiences in other countries
- Baltimore–Washington International Airport — Germany
- Baltimore–Washington International Airport — United Kingdom
- Baltimore–Washington International Airport — France
- Baltimore–Washington International Airport — Italy
- Baltimore–Washington International Airport — Spain
- Baltimore–Washington International Airport — Brazil
- Baltimore–Washington International Airport — Japan
- Baltimore–Washington International Airport — South Korea
- Baltimore–Washington International Airport — India
More Airport audiences in United States
- Airport (24,676,500)
- Santorini (Thira) National Airport (6,172,110)
- Miami International Airport (5,073,944)
- Fort Lauderdale–Hollywood International Airport (4,552,096)
- Los Angeles International Airport (4,346,846)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baltimore–Washington International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.