Rascasse Audience Intelligence

Banarasi saris Audience in United States

A data profile of the people who buy, follow and care about Banarasi saris in United States — modelled from more than twelve digital signal sources. Banarasi saris has an estimated audience of 1,143,029 people in United States.

#8210among Topic in United States#896in Fashion & Accessoires

The average Banarasi saris fan in United States is 29.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Designer clothing, Clothing, Astro (Malaysian satellite television), with strongest over-indexing on Designer clothing (7.24× the country average).

Demographically, the Banarasi saris audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banarasi saris fan in United States is more female, around 29.3 years old, with strong Design Affinity tendencies and a notable affinity for Designer clothing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banarasi saris profile in United States.

Audience size
1.1M
in United States
Gender
66.2%♀
33.8% male
Age
29.3
average years
Country rank
#21598
Topic in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Banarasi saris fans

66.2% are female, 33.8% are male, average age 29.3.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Banarasi saris audience in United States
MetricValue
Female66.2%
Male33.8%
Average age29.3
Estimated audience size1,143,029
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Banarasi saris audience in United States
Age bracketShare%
16-1948%
20-2922%
30-3914%
40-4911%
50+5%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Banarasi saris audience comes from United States.

Worldwide audience distribution share by country for Banarasi saris
CountryShare
India39.5%
United States12.2%
Japan11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banarasi saris audience in United States is strongest.

Fig. 05

Top regions by affinity

Banarasi saris fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~90K3.04×
02Texas~200K2.09×
03Virginia~60K1.99×
04Washington~40K1.88×
05California~200K1.71×
06Illinois~60K1.59×
07Georgia~60K1.57×
08Maryland~30K1.57×
09Massachusetts~30K1.51×
10North Carolina~50K1.50×
11New York~90K1.42×
12Connecticut~20K1.32×
13Pennsylvania~50K1.26×
14Michigan~30K1.17×
15Delaware~3K1.10×
16Alaska~2K1.02×
17Ohio~40K1.01×
18Vermont~2K1.01×
19North Dakota~2K1.00×
20Washington, District of Columbia~3K0.98×
21South Dakota~3K0.98×
22Minnesota~20K0.96×
23Montana~3K0.95×
24New Hampshire~4K0.94×
25Rhode Island~3K0.94×
26Arizona~20K0.92×
27Oregon~10K0.91×
28West Virginia~5K0.91×
29Maine~4K0.91×
30Arkansas~8K0.90×
31Hawaii~4K0.90×
32Kansas~8K0.89×
33Idaho~5K0.89×
34Nebraska~5K0.89×
35New Mexico~5K0.88×
36Mississippi~8K0.87×
37Missouri~20K0.86×
38Colorado~20K0.86×
39Iowa~8K0.86×
40Indiana~20K0.83×
41Oklahoma~10K0.82×
42Utah~8K0.82×
43Florida~60K0.80×
44South Carolina~10K0.80×
45Louisiana~10K0.80×
46Kentucky~10K0.80×
47Nevada~9K0.80×
48Tennessee~20K0.79×
49Alabama~10K0.79×
50Wisconsin~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Banarasi saris, United States
0.78×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banarasi saris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banarasi saris audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure24.66×
02Astro (Malaysian satellite television)Movies & TV20.00×
03International educationBusiness & Career15.61×
04Michelle RodriguezMovies & TV11.06×
05HinduismPolitics & Society9.15×
06Dungeons & DragonsGames8.85×
07MalaysiaTravel & Leisure8.02×
08Chat roomInternet & Social Media7.82×
09SnappedMovies & TV7.51×
10Designer clothingFashion & Accessoires7.24×
11Formal wearFashion & Accessoires6.90×
12Rick and MortyMovies & TV6.68×
13Sports bettingGames6.18×
14Art exhibitionArts & Culture4.62×
15Do it yourself (DIY)Home & Garden2.66×
16ClothingFashion & Accessoires2.51×
17CosmeticsBeauty & Wellness2.15×
18SupermanMovies & TV1.89×
19Consumer electronicsTechnology & Electronics1.88×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banarasi saris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banarasi saris audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.03×
PatriotismCONSERVATISM3.00×
Pet OwnershipJOY2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banarasi saris audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.45×
Family OrientationCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Banarasi saris have in United States?

Banarasi saris has an estimated audience of 1,143,029 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Banarasi saris fans?

66.2% of Banarasi saris fans are female, 33.8% are male, with an average age of 29.3 years.

03

Which brands do Banarasi saris fans like most?

Banarasi saris fans show strongest brand affinity for Designer clothing (7.24×), Clothing (2.51×), and Astro (Malaysian satellite television) (20×) over the country average.

04

Where do Banarasi saris fans live in United States?

Banarasi saris fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Banarasi saris fans also like?

Beyond Banarasi saris itself, the audience over-indexes on Clothing (2.51×), Astro (Malaysian satellite television) (20×), Hinduism (9.15×), and International education (15.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Banarasi saris audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Banarasi saris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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