Rascasse Audience Intelligence

Bay News 9 Audience in United States

A data profile of the people who buy, follow and care about Bay News 9 in United States — modelled from more than twelve digital signal sources. Bay News 9 has an estimated audience of 2,120,433 people in United States.

#810among Movie / TV Show / Series in United States#2078in Movies & TV

The average Bay News 9 fan in United States is 42.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, California.

Top brand affinities include Tampa Bay Rays, Tampa Bay Lightning, Seattle Mariners, with strongest over-indexing on Tampa Bay Rays (31.36× the country average).

Demographically, the Bay News 9 audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bay News 9 fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Tampa Bay Rays.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bay News 9 profile in United States.

Audience size
2.1M
in United States
Gender
64.3%♀
35.7% male
Age
42.0
average years
Country rank
#13612
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bay News 9 viewers

64.3% are female, 35.7% are male, average age 42.0.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Bay News 9 audience in United States
MetricValue
Female64.3%
Male35.7%
Average age42.0
Estimated audience size2,120,433
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Bay News 9 audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Bay News 9 audience comes from United States.

Worldwide audience distribution share by country for Bay News 9
CountryShare
United States98.5%
United Kingdom0.3%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bay News 9 audience in United States is strongest.

Fig. 05

Top regions by affinity

Bay News 9 fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M40.78×
02North Dakota~3K0.74×
03Alaska~3K0.65×
04Montana~4K0.64×
05Georgia~40K0.63×
06South Dakota~3K0.62×
07Vermont~2K0.62×
08New Mexico~7K0.61×
09Hawaii~5K0.58×
10Delaware~3K0.58×
11Maine~4K0.57×
12Nebraska~6K0.56×
13Rhode Island~4K0.52×
14Washington, District of Columbia~3K0.52×
15West Virginia~5K0.50×
16New Hampshire~4K0.49×
17Tennessee~20K0.48×
18Idaho~5K0.48×
19North Carolina~30K0.45×
20Iowa~8K0.45×
21Arkansas~8K0.45×
22Mississippi~8K0.45×
23Kansas~8K0.45×
24Utah~9K0.44×
25South Carolina~10K0.42×
26Kentucky~10K0.40×
27Alabama~10K0.39×
28Oklahoma~9K0.39×
29Virginia~20K0.37×
30Oregon~9K0.37×
31Louisiana~10K0.35×
32Nevada~7K0.35×
33Connecticut~7K0.34×
34Indiana~10K0.33×
35Ohio~20K0.31×
36Colorado~10K0.30×
37Wisconsin~10K0.30×
38Missouri~10K0.29×
39Minnesota~9K0.29×
40New York~30K0.28×
41Michigan~20K0.27×
42Maryland~10K0.27×
43Arizona~10K0.26×
44Massachusetts~10K0.26×
45Pennsylvania~20K0.25×
46Illinois~20K0.25×
47Washington~10K0.25×
48New Jersey~10K0.22×
49Texas~30K0.18×
50California~30K0.14×
Fig. 06

Affinity by region

Affinity by region — Bay News 9, United States
0.14×1.00×40.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bay News 9 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bay News 9 audience
#·InterestCategoryAffinity×
01Tampa Bay RaysSports31.36×
02Calgary FlamesSports20.00×
03Cultural tourismTravel & Leisure17.43×
04Ottawa SenatorsSports16.34×
05Tampa Bay LightningSports15.56×
06Saint PetersburgTravel & Leisure14.89×
07International educationBusiness & Career8.49×
08Florida PanthersSports6.99×
09Seattle MarinersSports6.62×
10Sharon OsbourneMovies & TV6.21×
11World SeriesSports5.51×
12Brock LesnarSports5.44×
13Tampa Bay BuccaneersSports4.69×
14Aaron RodgersSports4.39×
15San Francisco 49ersSports2.73×
16LegoKids & Family2.58×
17CBS NewsMovies & TV2.41×
18Real propertyHome & Garden2.06×
19Britney SpearsMusic & Radio2.06×
20FloridaTravel & Leisure1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bay News 9 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bay News 9 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Career OrientationPOWER1.41×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bay News 9 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
MindfulnessBALANCE0.83×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bay News 9 have in United States?

Bay News 9 has an estimated audience of 2,120,433 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of Bay News 9 viewers?

64.3% of Bay News 9 fans are female, 35.7% are male, with an average age of 42.0 years.

03

Which brands do Bay News 9 fans like most?

Bay News 9 fans show strongest brand affinity for Tampa Bay Rays (31.36×), Tampa Bay Lightning (15.56×), and Seattle Mariners (6.62×) over the country average.

04

Where do Bay News 9 fans live in United States?

Bay News 9 fans in United States are most concentrated in Florida (reach ~1.5M), Georgia (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bay News 9 fans also like?

Beyond Bay News 9 itself, the audience over-indexes on Tampa Bay Lightning (15.56×), Seattle Mariners (6.62×), Calgary Flames (20×), and Ottawa Senators (16.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bay News 9. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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