Bel Air, Los Angeles Audience in United States

Bel Air, Los Angeles logo

Bel Air, Los Angeles has an estimated audience of 1,743,552 people in United States. 48.6% are female, 51.4% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Historic site, Israel, The Historian.

The average Bel Air, Los Angeles fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Historic site, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Bel Air, Los Angeles audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bel Air, Los Angeles fans

Demographic split for Bel Air, Los Angeles audience in United States
MetricValue
Female48.6%
Male51.4%
Average age39.0
Estimated audience size1,743,552

Audience persona

The typical Bel Air, Los Angeles fan in United States is balanced, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Bel Air, Los Angeles in United States
RegionReachAffinity
California418,0702.18×
Texas170,1771.14×
Florida127,1201.08×
New York100,2551.03×
Georgia98,8771.84×
Maryland86,2562.88×
Pennsylvania71,3251.21×
North Carolina69,3791.32×
Illinois65,4341.13×
Michigan61,1861.34×
Ohio56,1391.05×
Virginia54,8921.29×
New Jersey46,6911.05×
Alabama45,0001.85×
Tennessee43,6131.25×
Louisiana40,9511.82×
South Carolina36,5761.39×
Wisconsin36,0901.38×
Indiana31,5790.99×
Arizona31,4700.88×
Missouri31,3201.11×
Mississippi28,4991.98×
Massachusetts26,1550.76×
Washington22,9550.66×
Kentucky19,4490.89×
Nevada16,9561.01×
Connecticut16,8750.96×
Minnesota16,8530.67×
Oklahoma16,6800.86×
Arkansas16,3271.14×
Colorado15,8170.58×
Oregon11,0800.55×
Kansas10,5320.77×
Iowa8,9510.62×
Delaware7,2991.52×
Washington, District of Columbia7,2411.38×
Utah6,7210.43×
New Mexico6,0670.69×
Nebraska5,6520.65×
West Virginia5,0150.62×
Hawaii4,2830.57×
Rhode Island3,9680.71×
Idaho3,5870.41×
New Hampshire3,0690.45×
Maine2,8090.45×
Alaska1,8770.5×
North Dakota1,6560.46×
Montana1,6080.33×
South Dakota1,5990.4×
Vermont1,2210.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bel Air, Los Angeles audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Historic site5.76×Arts & Culture
Israel2.28×Travel & Leisure
The Historian16.48×Literature
Urban Outfitters1.64×Shopping
La Jolla7.33×Travel & Leisure
Hocus Pocus3.71×Movies & TV
Eurail16.57×Cars & Mobility
Google Photos1.8×Technology & Electronics
Captain America (1990 film)3.16×Movies & TV
Home staging3.49×Home & Garden
Bank account1.51×Business & Career
Parral, Chihuahua9.01×Travel & Leisure
Staycation1.94×Home & Garden
Goop2.92×Internet & Social Media
Grinch2.11×Movies & TV
Vocal harmony2.36×Music & Radio
edureka18.82×Business & Career
Hipster4.82×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bel Air, Los Angeles audience
TraitClusterScore
Risk AppetiteTHRILL1.96
Luxury OrientationPREMIUM1.88
ExtroversionTHRILL1.38
PatriotismCONSERVATISM1.29
Urban LifestyleOPEN1.21
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Bel Air, Los Angeles
CountryShare
United States51.0%
France9.6%
Mexico5.1%

See Bel Air, Los Angeles audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bel Air, Los Angeles have in United States?

Bel Air, Los Angeles has an estimated audience of 1,743,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Bel Air, Los Angeles fans?

48.6% of Bel Air, Los Angeles fans are female, 51.4% are male, with an average age of 39.0 years.

Which brands do Bel Air, Los Angeles fans like most?

Bel Air, Los Angeles fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.65×), and Historic site (5.76×) over the country average.

Where do Bel Air, Los Angeles fans live in United States?

Bel Air, Los Angeles fans in United States are most concentrated in California (reach 418,070), Texas (reach 170,177), and Florida (reach 127,120). These three regions account for the largest share of the active audience.

What other brands do Bel Air, Los Angeles fans also like?

Beyond Bel Air, Los Angeles itself, the audience over-indexes on Google Home (11.65×), Historic site (5.76×), Israel (2.28×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bel Air, Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.