Ben Shapiro Audience in United States

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Ben Shapiro has an estimated audience of 3,782,843 people in United States. 47.9% are female, 52.1% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Goop, Vocal harmony, Pro-Ject, Governor of Michigan, Historic site.

The average Ben Shapiro fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Vocal harmony, Pro-Ject, with strongest over-indexing on Goop (6.98× the country average). Demographically, the Ben Shapiro audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society

Demographics of Ben Shapiro fans

Demographic split for Ben Shapiro audience in United States
MetricValue
Female47.9%
Male52.1%
Average age41.1
Estimated audience size3,782,843

Audience persona

The typical Ben Shapiro fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Ben Shapiro in United States
RegionReachAffinity
California410,0650.99×
New York304,0371.44×
Texas278,3930.86×
Florida234,8960.92×
Pennsylvania155,5161.22×
New Jersey150,4351.56×
Illinois143,1621.14×
Ohio127,4051.09×
North Carolina106,3820.93×
Georgia101,8980.87×
Virginia101,5681.1×
Michigan101,1741.02×
Tennessee90,2501.19×
Arizona84,5061.09×
Washington80,9821.07×
Massachusetts79,7661.07×
Indiana69,5781.01×
Colorado67,5601.13×
Maryland66,3681.02×
Wisconsin65,5101.15×
Missouri64,9231.06×
Minnesota60,7721.12×
Alabama54,8501.04×
South Carolina49,1340.86×
Utah47,3731.4×
Oregon46,6611.08×
Connecticut44,6951.18×
Kentucky43,2550.91×
Louisiana41,8860.86×
Oklahoma38,5540.92×
Kansas31,2661.05×
Nevada30,6290.84×
Iowa27,9410.9×
Arkansas25,3480.81×
Idaho21,8361.15×
Mississippi21,0950.68×
Nebraska19,3751.02×
New Hampshire15,8641.06×
West Virginia15,4710.88×
New Mexico15,0810.79×
Washington, District of Columbia13,0411.15×
Montana11,9491.14×
Rhode Island11,7060.97×
Maine10,8110.8×
Hawaii9,7370.6×
Alaska8,2231.02×
Delaware7,2700.7×
South Dakota6,9660.8×
North Dakota6,3780.82×
Vermont5,1060.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Shapiro audience
BrandAffinityCategory
Goop6.98×Internet & Social Media
Vocal harmony5.43×Music & Radio
Pro-Ject4.66×Music & Radio
Governor of Michigan7.8×Politics & Society
Historic site4.48×Arts & Culture
Israel2.22×Travel & Leisure
Elsword17.06×Games
Grinch4.19×Movies & TV
Urban Outfitters1.84×Shopping
Mathcore6.97×Music & Radio
Wok5.67×Food & Beverages
Fairy godmother5.96×Literature
Product design1.53×Business & Career
Hibachi6.02×Food & Beverages
Hipster7.36×Politics & Society
Google Home4.86×Technology & Electronics
TV Fanatic7.56×Movies & TV
Grace Slick5.99×Music & Radio
No Escape (1994 film)7.61×Movies & TV
3D printing1.68×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Shapiro audience
TraitClusterScore
PatriotismCONSERVATISM1.38
Early Adopter MentalityPOWER1.29
ExtroversionTHRILL1.25
Risk AppetiteTHRILL1.23
SustainabilityBALANCE1.1
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Ben Shapiro
CountryShare
United States65.8%
United Kingdom6.7%
Canada6.3%

See Ben Shapiro audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Ben Shapiro have in United States?

Ben Shapiro has an estimated audience of 3,782,843 people in United States, concentrated in California and New York.

What is the gender split and age of Ben Shapiro fans?

47.9% of Ben Shapiro fans are female, 52.1% are male, with an average age of 41.1 years.

Which brands do Ben Shapiro fans like most?

Ben Shapiro fans show strongest brand affinity for Goop (6.98×), Vocal harmony (5.43×), and Pro-Ject (4.66×) over the country average.

Where do Ben Shapiro fans live in United States?

Ben Shapiro fans in United States are most concentrated in California (reach 410,065), New York (reach 304,037), and Texas (reach 278,393). These three regions account for the largest share of the active audience.

What other brands do Ben Shapiro fans also like?

Beyond Ben Shapiro itself, the audience over-indexes on Vocal harmony (5.43×), Pro-Ject (4.66×), Governor of Michigan (7.8×), and Historic site (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Shapiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.