A data profile of the people who buy, follow and care about Berry Gordy in United States — modelled from more than twelve digital signal sources. Berry Gordy has an estimated audience of 1,161,512 people in United States.
The average Berry Gordy fan in United States is 46.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Bob Dylan, FedEx, Burger King, with strongest over-indexing on Bob Dylan (15× the country average).
Demographically, the Berry Gordy audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Berry Gordy fan in United States is balanced, around 46.1 years old, with strong Spirituality tendencies and a notable affinity for Bob Dylan.
The key figures that characterise the Berry Gordy profile in United States.
49.9% are female, 50.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 46.1 |
| Estimated audience size | 1,161,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 31% | |
| 50+ | 33% |
of the worldwide Berry Gordy audience comes from United States.
| Country | Share |
|---|---|
| United States | 81.1% |
| United Kingdom | 12.1% |
| Germany | 1.6% |
Where the Berry Gordy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~60K | 2.33× | |
| 02 | Michigan | ~50K | 2.18× | |
| 03 | Mississippi | ~10K | 2.18× | |
| 04 | Maryland | ~30K | 2.12× | |
| 05 | Louisiana | ~20K | 1.97× | |
| 06 | Alabama | ~20K | 1.73× | |
| 07 | Washington, District of Columbia | ~4K | 1.63× | |
| 08 | Delaware | ~4K | 1.60× | |
| 09 | North Carolina | ~40K | 1.53× | |
| 10 | South Carolina | ~20K | 1.50× | |
| 11 | Tennessee | ~20K | 1.37× | |
| 12 | Virginia | ~30K | 1.34× | |
| 13 | Illinois | ~40K | 1.33× | |
| 14 | New Jersey | ~30K | 1.22× | |
| 15 | Arkansas | ~8K | 1.20× | |
| 16 | New York | ~60K | 1.19× | |
| 17 | Nevada | ~10K | 1.19× | |
| 18 | Ohio | ~30K | 1.17× | |
| 19 | Missouri | ~20K | 1.16× | |
| 20 | Pennsylvania | ~30K | 1.12× | |
| 21 | Texas | ~80K | 1.10× | |
| 22 | Florida | ~60K | 1.07× | |
| 23 | Indiana | ~20K | 1.07× | |
| 24 | California | ~90K | 1.03× | |
| 25 | Connecticut | ~8K | 0.98× | |
| 26 | Oklahoma | ~8K | 0.87× | |
| 27 | Kentucky | ~9K | 0.85× | |
| 28 | Rhode Island | ~2K | 0.83× | |
| 29 | Arizona | ~10K | 0.77× | |
| 30 | Kansas | ~5K | 0.75× | |
| 31 | Wisconsin | ~9K | 0.74× | |
| 32 | Massachusetts | ~10K | 0.73× | |
| 33 | Alaska | ~1K | 0.70× | |
| 34 | Hawaii | ~2K | 0.69× | |
| 35 | Vermont | ~1K | 0.69× | |
| 36 | North Dakota | ~1K | 0.68× | |
| 37 | Nebraska | ~3K | 0.67× | |
| 38 | West Virginia | ~3K | 0.67× | |
| 39 | New Mexico | ~3K | 0.66× | |
| 40 | South Dakota | ~1K | 0.65× | |
| 41 | Minnesota | ~7K | 0.63× | |
| 42 | Montana | ~1K | 0.62× | |
| 43 | New Hampshire | ~2K | 0.60× | |
| 44 | Maine | ~2K | 0.60× | |
| 45 | Washington | ~10K | 0.59× | |
| 46 | Colorado | ~8K | 0.59× | |
| 47 | Iowa | ~4K | 0.59× | |
| 48 | Oregon | ~5K | 0.56× | |
| 49 | Idaho | ~2K | 0.55× | |
| 50 | Utah | ~3K | 0.46× |
The strongest cross-interests of the Berry Gordy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 15.00× | ||
| 02 | George Michael | Music & Radio | 7.61× | ||
| 03 | FedEx | Business & Career | 3.42× | ||
| 04 | TV game shows | Movies & TV | 2.56× | ||
| 05 | Solar energy | Home & Garden | 2.48× | ||
| 06 | Burger King | Food & Beverages | 2.35× | ||
| 07 | TV talkshows | Movies & TV | 1.98× | ||
| 08 | T-Mobile | Technology & Electronics | 1.94× | ||
| 09 | McDonald's | Food & Beverages | 1.92× | ||
| 10 | Mortgage loans | Business & Career | 1.87× | ||
| 11 | Religion | Business & Career | 1.79× | ||
| 12 | Internet & Social Media | 1.78× | |||
| 13 | Internet & Social Media | 1.78× | |||
| 14 | Barbecue | Food & Beverages | 1.77× | ||
| 15 | CNN | Movies & TV | 1.66× | ||
| 16 | Country music | Music & Radio | 1.58× | ||
| 17 | EBay | Shopping | 1.57× | ||
| 18 | Wine | Food & Beverages | 1.57× | ||
| 19 | Breaking news | Movies & TV | 1.57× | ||
| 20 | X | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.79× | |
| Indulgence | JOY | 1.73× | |
| Tradition | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.33× | |
| Family Orientation | CONSERVATISM | 0.45× | |
| Design Affinity | PREMIUM | 0.45× |
Berry Gordy has an estimated audience of 1,161,512 people in United States, concentrated in California and Texas.
49.9% of Berry Gordy fans are female, 50.1% are male, with an average age of 46.1 years.
Berry Gordy fans show strongest brand affinity for Bob Dylan (15×), FedEx (3.42×), and Burger King (2.35×) over the country average.
Berry Gordy fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Berry Gordy itself, the audience over-indexes on FedEx (3.42×), Burger King (2.35×), Pinterest (1.78×), and Religion (1.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Berry Gordy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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