BESS Audience in United States
BESS has an estimated audience of 861,066 people in United States. 72.3% are female, 27.7% are male, average age 39.0. Top brand affinities: JDSU, Elsword, Home staging, Unique Gifts, Regional styles of Mexican music.
Top brand affinities include JDSU, Elsword, Home staging, with strongest over-indexing on JDSU (3.24× the country average). Demographically, the BESS audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of BESS fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.0 |
| Estimated audience size | 861,066 |
Audience persona
The typical BESS fan in United States is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for JDSU.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDSU | 3.24× | Business & Career |
| Elsword | 14.12× | Games |
| Home staging | 3.69× | Home & Garden |
| Unique Gifts | 1.62× | Shopping |
| Regional styles of Mexican music | 1.64× | Music & Radio |
| Jesse Plemons | 1.75× | Movies & TV |
| Stamp collecting | 2.16× | Home & Garden |
| Corona (band) | 2.54× | Music & Radio |
| Voter registration | 2.08× | Politics & Society |
| Captain America (1990 film) | 1.89× | Movies & TV |
| Electrolyte | 1.8× | Health |
| Kaytranada | 4.39× | Music & Radio |
| Halsey, Oregon | 3.05× | Travel & Leisure |
| Hoosier | 4.86× | Politics & Society |
| Kasik | 4.15× | Travel & Leisure |
| Takers | 3.15× | Movies & TV |
| Mortgage insurance | 1.5× | Business & Career |
| JibJab | 1.74× | Internet & Social Media |
| Final Fantasy XIII (13) | 9.16× | Games |
| Arnold Palmer | 1.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Design Affinity | PREMIUM | 1.49 |
| Luxury Orientation | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.23 |
| Urban Lifestyle | OPEN | 1.19 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.4% |
| Japan | 13.9% |
| Finland | 8.8% |
See BESS audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for BESS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.