BESS Audience in United States
BESS has an estimated audience of 861,066 people in United States. 72.3% are female, 27.7% are male, average age 39.0. Top brand affinities: Zaxby's, Alexis Bledel, Autism Awareness, Kia Sportage, Diabetes mellitus awareness.
Top brand affinities include Zaxby's, Alexis Bledel, Autism Awareness, with strongest over-indexing on Zaxby's (12.18× the country average). Demographically, the BESS audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of BESS fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.0 |
| Estimated audience size | 861,066 |
Audience persona
The typical BESS fan in United States is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Zaxby's.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zaxby's | 12.18× | Food & Beverages |
| Alexis Bledel | 11.15× | Movies & TV |
| Autism Awareness | 6.36× | Health |
| Kia Sportage | 14.12× | Cars & Mobility |
| Diabetes mellitus awareness | 4.41× | Health |
| YouTube Music | 3.45× | Internet & Social Media |
| Microblogging | 4.5× | Technology & Electronics |
| Livemusic | 2.57× | Music & Radio |
| The Truman Show | 11.64× | Movies & TV |
| Houston Astros | 3.9× | Sports |
| Whataburger | 2.77× | Food & Beverages |
| McAlister's Deli | 6.33× | Food & Beverages |
| Alison Brie | 5.47× | Movies & TV |
| Roche Bobois | 10.87× | Home & Garden |
| Scooby-Doo | 2.16× | Movies & TV |
| Panera Bread | 2.06× | Food & Beverages |
| Take-out | 1.93× | Food & Beverages |
| Income tax | 4.64× | Business & Career |
| Pizza Hut | 1.58× | Food & Beverages |
| Planet Fitness | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Design Affinity | PREMIUM | 1.49 |
| Luxury Orientation | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.23 |
| Urban Lifestyle | OPEN | 1.19 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.4% |
| Japan | 13.9% |
| Finland | 8.8% |
See BESS audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for BESS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.