Big-game hunting Audience in United States
Big-game hunting has an estimated audience of 2,599,002 people in United States. 39.5% are female, 60.5% are male, average age 37.9. Top brand affinities: Urban Outfitters, Vocal harmony, Wow! Wow! Wubbzy!, Governor of Michigan, Grinch.
Top brand affinities include Urban Outfitters, Vocal harmony, Wow! Wow! Wubbzy!, with strongest over-indexing on Urban Outfitters (6.61× the country average). Demographically, the Big-game hunting audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Big-game hunting fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 37.9 |
| Estimated audience size | 2,599,002 |
Audience persona
The typical Big-game hunting fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 6.61× | Shopping |
| Vocal harmony | 13.32× | Music & Radio |
| Wow! Wow! Wubbzy! | 19.27× | Movies & TV |
| Governor of Michigan | 16.8× | Politics & Society |
| Grinch | 7.64× | Movies & TV |
| Hibachi | 13.76× | Food & Beverages |
| Goop | 8.41× | Internet & Social Media |
| Wok | 10.24× | Food & Beverages |
| Hipster | 14.76× | Politics & Society |
| Product design | 2.96× | Business & Career |
| UK garage | 7.97× | Music & Radio |
| Cherish (group) | 14.35× | Music & Radio |
| Pro-Ject | 5.18× | Music & Radio |
| La Jolla | 11.64× | Travel & Leisure |
| Google Home | 8.01× | Technology & Electronics |
| Natural rubber | 2.5× | Cars & Mobility |
| Gift registry | 14.45× | Kids & Family |
| Embroidery Library | 17.1× | Home & Garden |
| El Paso County, Colorado | 13.94× | Travel & Leisure |
| Mathcore | 8.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.86 |
| Risk Appetite | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.45 |
| Sustainability | BALANCE | 1.43 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.2% |
| United Kingdom | 4.6% |
| Canada | 4.5% |
See Big-game hunting audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Big-game hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.