Bill Elliott Audience in United States

Bill Elliott logo

Bill Elliott has an estimated audience of 348,885 people in United States. 8.8% are female, 91.2% are male, average age 50.0. Top regions: Georgia, North Carolina, Florida. Top brand affinities: MK, Pillow, Israel, Urban Outfitters, Grinch.

The average Bill Elliott fan in United States is 50.0 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, North Carolina, Florida. Top brand affinities include MK, Pillow, Israel, with strongest over-indexing on MK (5× the country average). Demographically, the Bill Elliott audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Bill Elliott fans

Demographic split for Bill Elliott audience in United States
MetricValue
Female8.8%
Male91.2%
Average age50.0
Estimated audience size348,885

Audience persona

The typical Bill Elliott fan in United States is more male, around 50.0 years old, with strong Patriotism tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Bill Elliott in United States
RegionReachAffinity
Georgia32,7493.05×
North Carolina28,7842.74×
Florida24,0901.02×
Texas15,6860.52×
Pennsylvania15,5901.33×
Tennessee15,2982.19×
California13,9330.36×
Ohio13,1851.23×
Virginia12,8221.51×
South Carolina11,6462.22×
New York10,2630.53×
Alabama9,5501.96×
Indiana9,4491.48×
Michigan8,7300.96×
Illinois7,5600.65×
Kentucky6,9401.59×
Wisconsin5,5191.05×
Missouri5,3690.95×
New Jersey4,5010.51×
Iowa4,4631.55×
Maryland4,2770.71×
Arizona3,8100.53×
Oklahoma3,7840.98×
West Virginia3,6892.27×
Minnesota3,4820.7×
Washington3,4660.5×
Colorado3,3200.6×
Mississippi3,2241.12×
Arkansas3,1161.08×
Massachusetts3,1140.45×
Louisiana3,0930.69×
Kansas2,5230.92×
Connecticut2,2570.65×
Oregon2,0470.51×
Nevada1,6620.49×
Nebraska1,5450.88×
Maine1,3741.1×
New Hampshire1,2890.94×
Idaho1,2070.69×
Utah1,1920.38×
Delaware1,0311.07×
New Mexico9930.57×
South Dakota7020.87×
Montana6500.67×
Vermont6030.98×
North Dakota5860.82×
Rhode Island5760.52×
Washington, District of Columbia5170.49×
Wyoming3970.77×
Hawaii3710.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bill Elliott audience
BrandAffinityCategory
MK5×Music & Radio
Pillow2.25×Home & Garden
Israel1.94×Travel & Leisure
Urban Outfitters1.69×Shopping
Grinch2.74×Movies & TV
Governor of Michigan4.9×Politics & Society
Goop3.51×Internet & Social Media
Vocal harmony2.96×Music & Radio
Pro-Ject2.52×Music & Radio
Home staging3.03×Home & Garden
Wok3.77×Food & Beverages
Winemaking2.57×Food & Beverages
N1 road (South Africa)2.25×Travel & Leisure
Historic site2.31×Arts & Culture
Hipster5×Politics & Society
JibJab2.94×Internet & Social Media
Mathcore3.93×Music & Radio
Keith Stanfield3.21×Movies & TV
Google Home3.17×Technology & Electronics
Hog Hunting1.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bill Elliott audience
TraitClusterScore
PatriotismCONSERVATISM1.33
DIY MentalityTHRILL1.29
Need for SecurityCONSERVATISM1.26
Risk AppetiteTHRILL1.22
Luxury OrientationPREMIUM1.2
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Bill Elliott
CountryShare
United States98.1%
Germany1.3%
Italy0.6%

See Bill Elliott audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Bill Elliott have in United States?

Bill Elliott has an estimated audience of 348,885 people in United States, concentrated in Georgia and North Carolina.

What is the gender split and age of Bill Elliott fans?

8.8% of Bill Elliott fans are female, 91.2% are male, with an average age of 50.0 years.

Which brands do Bill Elliott fans like most?

Bill Elliott fans show strongest brand affinity for MK (5×), Pillow (2.25×), and Israel (1.94×) over the country average.

Where do Bill Elliott fans live in United States?

Bill Elliott fans in United States are most concentrated in Georgia (reach 32,749), North Carolina (reach 28,784), and Florida (reach 24,090). These three regions account for the largest share of the active audience.

What other brands do Bill Elliott fans also like?

Beyond Bill Elliott itself, the audience over-indexes on Pillow (2.25×), Israel (1.94×), Urban Outfitters (1.69×), and Grinch (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Elliott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.