Biltong Audience in United States

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Biltong has an estimated audience of 1,127,140 people in United States. 32.5% are female, 67.5% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Governor of Michigan.

The average Biltong fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Biltong audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Biltong fans

Demographic split for Biltong audience in United States
MetricValue
Female32.5%
Male67.5%
Average age41.2
Estimated audience size1,127,140

Audience persona

The typical Biltong fan in United States is more male, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Biltong in United States
RegionReachAffinity
California115,4460.93×
Texas98,5991.02×
Florida73,0880.96×
New York59,6730.95×
Georgia38,1931.1×
Pennsylvania32,5200.86×
North Carolina32,3990.96×
Illinois30,5020.81×
Ohio28,3890.82×
Washington28,2171.25×
Virginia27,9461.02×
Michigan27,2730.93×
Colorado23,7481.34×
Tennessee23,0661.02×
New Jersey22,0670.77×
Massachusetts21,7880.98×
Arizona20,0890.87×
Missouri18,4621.02×
Indiana16,9530.82×
Maryland16,5200.85×
Wisconsin15,8220.93×
Minnesota15,6180.97×
South Carolina15,4390.91×
Oregon15,2651.18×
Alabama13,7420.87×
Oklahoma13,5481.08×
Louisiana12,3020.85×
Kentucky12,0560.85×
Connecticut10,7510.95×
Utah10,6481.05×
Arkansas9,4431.02×
Kansas9,2781.04×
Nevada8,7900.81×
Iowa8,5850.92×
Idaho6,6641.18×
Nebraska6,6421.17×
Mississippi6,5450.7×
West Virginia4,8950.93×
New Mexico4,7150.83×
Hawaii4,6380.96×
Montana4,6061.47×
Maine4,4691.11×
New Hampshire4,2730.96×
Washington, District of Columbia3,6751.08×
North Dakota3,5471.53×
South Dakota3,4251.31×
Alaska3,2571.35×
Rhode Island2,7700.77×
Vermont2,1281.08×
Delaware2,0670.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Biltong audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Google Home11.9×Technology & Electronics
The Historian16.83×Literature
Governor of Michigan7.38×Politics & Society
Historic site4×Arts & Culture
Urban Outfitters1.67×Shopping
Goop4.44×Internet & Social Media
Israel1.72×Travel & Leisure
Unique Gifts1.92×Shopping
Eurail16.92×Cars & Mobility
Hipster6.78×Politics & Society
Grinch2.76×Movies & TV
Wok4.44×Food & Beverages
Vocal harmony2.97×Music & Radio
Fairy godmother4.67×Literature
El Paso County, Colorado7.86×Travel & Leisure
Parral, Chihuahua9.05×Travel & Leisure
Zoo Tycoon (series)12.13×Games
Colorado River3.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Biltong audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
Quality AwarenessPREMIUM1.39
Urban LifestyleOPEN1.38
Risk AppetiteTHRILL1.34
IndulgenceJOY1.26
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Biltong
CountryShare
United States53.3%
South Africa14.3%
United Kingdom9.3%

See Biltong audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Biltong have in United States?

Biltong has an estimated audience of 1,127,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Biltong fans?

32.5% of Biltong fans are female, 67.5% are male, with an average age of 41.2 years.

Which brands do Biltong fans like most?

Biltong fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Google Home (11.9×) over the country average.

Where do Biltong fans live in United States?

Biltong fans in United States are most concentrated in California (reach 115,446), Texas (reach 98,599), and Florida (reach 73,088). These three regions account for the largest share of the active audience.

What other brands do Biltong fans also like?

Beyond Biltong itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.9×), The Historian (16.83×), and Governor of Michigan (7.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Biltong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.