Birthright Israel Audience in United States
Birthright Israel has an estimated audience of 423,151 people in United States. 55.2% are female, 44.8% are male, average age 35.7. Top regions: New York, California, Florida. Top brand affinities: Google News, AccuWeather, StubHub, Enterprise Rent-A-Car, Clint Eastwood.
The average Birthright Israel fan in United States is 35.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Google News, AccuWeather, StubHub, with strongest over-indexing on Google News (19.03× the country average). Demographically, the Birthright Israel audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: NGO / Political Party · Subtype: Charity
Demographics of Birthright Israel fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 35.7 |
| Estimated audience size | 423,151 |
Audience persona
The typical Birthright Israel fan in United States is more female, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 99,207 | 4.2× |
| California | 67,336 | 1.45× |
| Florida | 48,773 | 1.7× |
| New Jersey | 29,212 | 2.71× |
| Massachusetts | 19,647 | 2.36× |
| Texas | 19,301 | 0.53× |
| Pennsylvania | 19,285 | 1.35× |
| Illinois | 16,565 | 1.18× |
| Maryland | 13,819 | 1.9× |
| Virginia | 13,511 | 1.31× |
| Georgia | 11,457 | 0.88× |
| Michigan | 9,337 | 0.84× |
| North Carolina | 9,261 | 0.73× |
| Ohio | 9,068 | 0.7× |
| Washington | 8,017 | 0.94× |
| Connecticut | 7,611 | 1.79× |
| Colorado | 7,553 | 1.13× |
| Arizona | 7,066 | 0.82× |
| Tennessee | 5,090 | 0.6× |
| Oregon | 4,592 | 0.95× |
| Minnesota | 4,401 | 0.73× |
| Indiana | 4,141 | 0.54× |
| Missouri | 4,118 | 0.6× |
| Wisconsin | 4,002 | 0.63× |
| Washington, District of Columbia | 3,988 | 3.14× |
| South Carolina | 3,388 | 0.53× |
| Louisiana | 3,066 | 0.56× |
| Nevada | 2,907 | 0.71× |
| Kentucky | 2,572 | 0.48× |
| Utah | 2,425 | 0.64× |
| Kansas | 2,126 | 0.64× |
| Alabama | 2,125 | 0.36× |
| New Hampshire | 1,896 | 1.14× |
| Rhode Island | 1,735 | 1.29× |
| Oklahoma | 1,657 | 0.35× |
| Maine | 1,445 | 0.95× |
| Hawaii | 1,442 | 0.79× |
| Iowa | 1,434 | 0.41× |
| Vermont | 1,232 | 1.66× |
| New Mexico | 1,167 | 0.55× |
| Arkansas | 1,043 | 0.3× |
| Mississippi | 1,027 | 0.29× |
| West Virginia | 848 | 0.43× |
| Idaho | 839 | 0.4× |
| Nebraska | 782 | 0.37× |
| Delaware | 777 | 0.67× |
| Montana | 738 | 0.63× |
| Alaska | 725 | 0.8× |
| Wyoming | 637 | 1.02× |
| South Dakota | 624 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 19.03× | News |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Enterprise Rent-A-Car | 9.82× | Cars & Mobility |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| Drudge Report | 9.74× | Sports |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.47× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Day trading | 13.69× | Business & Career |
| Liam Neeson | 11.19× | Movies & TV |
| Telegram | 14.52× | Internet & Social Media |
| Choice Hotels | 18.11× | Travel & Leisure |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| Matt Damon | 12.69× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.79 |
| LGBTQ+ Identity | OPEN | 1.91 |
| Spirituality | BALANCE | 1.73 |
| Sustainability | BALANCE | 1.62 |
| Urban Lifestyle | OPEN | 1.61 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.7% |
| United Kingdom | 6.0% |
| Canada | 4.5% |
See Birthright Israel audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Birthright Israel have in United States?
Birthright Israel has an estimated audience of 423,151 people in United States, concentrated in New York and California.
What is the gender split and age of Birthright Israel fans?
55.2% of Birthright Israel fans are female, 44.8% are male, with an average age of 35.7 years.
Which brands do Birthright Israel fans like most?
Birthright Israel fans show strongest brand affinity for Google News (19.03×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Birthright Israel fans live in United States?
Birthright Israel fans in United States are most concentrated in New York (reach 99,207), California (reach 67,336), and Florida (reach 48,773). These three regions account for the largest share of the active audience.
What other brands do Birthright Israel fans also like?
Beyond Birthright Israel itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Enterprise Rent-A-Car (9.82×), and Clint Eastwood (12.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Birthright Israel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.