A data profile of the people who buy, follow and care about Blacklisted in United States — modelled from more than twelve digital signal sources. Blacklisted has an estimated audience of 2,555,543 people in United States.
The average Blacklisted fan in United States is 34.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Reddit, McDonald's, Subway, with strongest over-indexing on Reddit (2.4× the country average).
Demographically, the Blacklisted audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Blacklisted fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Reddit.
The key figures that characterise the Blacklisted profile in United States.
32.7% are female, 67.3% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 34.3 |
| Estimated audience size | 2,555,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 40% | |
| 30-39 | 9% | |
| 40-49 | 11% | |
| 50+ | 16% |
Where the Blacklisted audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~40K | 1.17× | |
| 02 | Arkansas | ~30K | 1.15× | |
| 03 | Ohio | ~90K | 1.14× | |
| 04 | Tennessee | ~60K | 1.14× | |
| 05 | Indiana | ~60K | 1.14× | |
| 06 | Oklahoma | ~30K | 1.14× | |
| 07 | West Virginia | ~10K | 1.14× | |
| 08 | Maine | ~10K | 1.14× | |
| 09 | Louisiana | ~40K | 1.12× | |
| 10 | Kentucky | ~40K | 1.11× | |
| 11 | South Carolina | ~40K | 1.10× | |
| 12 | New Hampshire | ~10K | 1.10× | |
| 13 | Michigan | ~80K | 1.09× | |
| 14 | Missouri | ~50K | 1.09× | |
| 15 | Mississippi | ~20K | 1.09× | |
| 16 | Kansas | ~20K | 1.09× | |
| 17 | North Carolina | ~80K | 1.05× | |
| 18 | Minnesota | ~40K | 1.05× | |
| 19 | Montana | ~8K | 1.05× | |
| 20 | Georgia | ~90K | 1.04× | |
| 21 | North Dakota | ~6K | 1.04× | |
| 22 | Iowa | ~20K | 1.03× | |
| 23 | South Dakota | ~6K | 1.03× | |
| 24 | Pennsylvania | ~90K | 1.02× | |
| 25 | Nebraska | ~10K | 1.01× | |
| 26 | Florida | ~200K | 1.00× | |
| 27 | New York | ~100K | 1.00× | |
| 28 | Alaska | ~6K | 1.00× | |
| 29 | Connecticut | ~30K | 0.99× | |
| 30 | Idaho | ~10K | 0.99× | |
| 31 | Wisconsin | ~40K | 0.98× | |
| 32 | Delaware | ~7K | 0.95× | |
| 33 | Massachusetts | ~50K | 0.94× | |
| 34 | Illinois | ~80K | 0.93× | |
| 35 | Virginia | ~60K | 0.93× | |
| 36 | Texas | ~200K | 0.92× | |
| 37 | Arizona | ~50K | 0.92× | |
| 38 | Washington | ~50K | 0.92× | |
| 39 | Oregon | ~30K | 0.92× | |
| 40 | Rhode Island | ~8K | 0.92× | |
| 41 | Maryland | ~40K | 0.91× | |
| 42 | Utah | ~20K | 0.90× | |
| 43 | Vermont | ~4K | 0.90× | |
| 44 | New Jersey | ~60K | 0.88× | |
| 45 | Nevada | ~20K | 0.88× | |
| 46 | California | ~300K | 0.86× | |
| 47 | Colorado | ~40K | 0.85× | |
| 48 | New Mexico | ~10K | 0.84× | |
| 49 | Hawaii | ~9K | 0.82× | |
| 50 | Washington, District of Columbia | ~6K | 0.73× |
The strongest cross-interests of the Blacklisted audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Civil service | Politics & Society | 4.68× | ||
| 02 | Public administration | Business & Career | 3.91× | ||
| 03 | Law firm | Business & Career | 2.79× | ||
| 04 | Internet & Social Media | 2.40× | |||
| 05 | Political science | Business & Career | 2.39× | ||
| 06 | CBS News | Movies & TV | 2.17× | ||
| 07 | FedEx | Business & Career | 2.07× | ||
| 08 | Subway | Food & Beverages | 2.06× | ||
| 09 | McDonald's | Food & Beverages | 1.95× | ||
| 10 | Charitable organization | Politics & Society | 1.93× | ||
| 11 | Genetics | Kids & Family | 1.90× | ||
| 12 | Real property | Home & Garden | 1.89× | ||
| 13 | Fox News Channel | Movies & TV | 1.83× | ||
| 14 | Nostalgia | Home & Garden | 1.83× | ||
| 15 | Burger King | Food & Beverages | 1.82× | ||
| 16 | Nonprofit organization | Politics & Society | 1.75× | ||
| 17 | TMZ | Internet & Social Media | 1.72× | ||
| 18 | Pizza Hut | Food & Beverages | 1.69× | ||
| 19 | Starbucks | Food & Beverages | 1.62× | ||
| 20 | Mortgage loans | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Career Orientation | POWER | 1.52× | |
| Need for Security | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.76× |
Blacklisted has an estimated audience of 2,555,543 people in United States, concentrated in California and Texas.
32.7% of Blacklisted fans are female, 67.3% are male, with an average age of 34.3 years.
Blacklisted fans show strongest brand affinity for Reddit (2.4×), McDonald's (1.95×), and Subway (2.06×) over the country average.
Blacklisted fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Blacklisted itself, the audience over-indexes on McDonald's (1.95×), Subway (2.06×), Burger King (1.82×), and Nonprofit organization (1.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Blacklisted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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