blogTO Audience in United States
blogTO has an estimated audience of 388,967 people in United States. 42.4% are female, 57.6% are male, average age 41.9. Top regions: New York, Florida, California. Top brand affinities: Natural rubber, Pro-Ject, Bank account, Product design, Minnesota.
The average blogTO fan in United States is 41.9 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Natural rubber, Pro-Ject, Bank account, with strongest over-indexing on Natural rubber (7.84× the country average). Demographically, the blogTO audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of blogTO fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 41.9 |
| Estimated audience size | 388,967 |
Audience persona
The typical blogTO fan in United States is more male, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 70,547 | 3.25× |
| Florida | 57,811 | 2.2× |
| California | 40,100 | 0.94× |
| Texas | 23,736 | 0.71× |
| Virginia | 15,418 | 1.63× |
| Massachusetts | 15,352 | 2× |
| Illinois | 14,506 | 1.12× |
| New Jersey | 11,027 | 1.11× |
| South Carolina | 8,958 | 1.53× |
| Michigan | 8,170 | 0.8× |
| Georgia | 7,802 | 0.65× |
| Ohio | 6,715 | 0.56× |
| Pennsylvania | 6,611 | 0.5× |
| North Carolina | 6,368 | 0.54× |
| Arizona | 6,166 | 0.78× |
| Washington | 5,421 | 0.69× |
| Nevada | 3,488 | 0.93× |
| Wisconsin | 3,448 | 0.59× |
| Louisiana | 2,817 | 0.56× |
| Tennessee | 2,637 | 0.34× |
| Utah | 2,624 | 0.75× |
| Colorado | 2,544 | 0.41× |
| Washington, District of Columbia | 2,542 | 2.17× |
| Oregon | 2,411 | 0.54× |
| Hawaii | 2,308 | 1.38× |
| Maryland | 2,256 | 0.34× |
| Mississippi | 2,113 | 0.66× |
| Connecticut | 2,107 | 0.54× |
| Indiana | 2,014 | 0.28× |
| Alabama | 1,894 | 0.35× |
| Arkansas | 1,877 | 0.59× |
| Minnesota | 1,870 | 0.34× |
| Oklahoma | 1,835 | 0.42× |
| Kentucky | 1,806 | 0.37× |
| Kansas | 1,745 | 0.57× |
| West Virginia | 1,744 | 0.96× |
| Alaska | 1,740 | 2.09× |
| Maine | 1,733 | 1.24× |
| Idaho | 1,611 | 0.83× |
| Missouri | 1,560 | 0.25× |
| Iowa | 1,529 | 0.48× |
| Montana | 1,517 | 1.41× |
| South Dakota | 1,497 | 1.67× |
| North Dakota | 1,458 | 1.82× |
| New Hampshire | 1,437 | 0.94× |
| Wyoming | 1,411 | 2.45× |
| Nebraska | 1,407 | 0.72× |
| New Mexico | 1,400 | 0.72× |
| Rhode Island | 1,388 | 1.12× |
| Vermont | 1,365 | 2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 7.84× | Cars & Mobility |
| Pro-Ject | 14.55× | Music & Radio |
| Bank account | 6× | Business & Career |
| Product design | 3.21× | Business & Career |
| Minnesota | 2.78× | Travel & Leisure |
| John Key | 33.53× | Politics & Society |
| Nebraska | 3.69× | Travel & Leisure |
| Alaska | 2.12× | Travel & Leisure |
| Collectable | 1.74× | Kids & Family |
| Home construction | 1.56× | Home & Garden |
| San Jacinto, California | 12.32× | Travel & Leisure |
| Pantsuit | 10.24× | Fashion & Accessoires |
| Mount Kilimanjaro | 14.51× | Travel & Leisure |
| Urban Outfitters | 1.56× | Shopping |
| Ian Bremmer | 14.55× | Politics & Society |
| Justice | 2.26× | Politics & Society |
| UK garage | 4.2× | Music & Radio |
| EShakti | 8.07× | Shopping |
| Who Wants to Be a Millionaire? | 7.16× | Movies & TV |
| Keene, New Hampshire | 14.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.67 |
| Design Affinity | PREMIUM | 2.27 |
| Early Adopter Mentality | POWER | 2.22 |
| Sports Activity | POWER | 2 |
| Sustainability | BALANCE | 1.91 |
| Travelling | THRILL | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 84.2% |
| United States | 10.6% |
| Italy | 0.8% |
See blogTO audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does blogTO have in United States?
blogTO has an estimated audience of 388,967 people in United States, concentrated in New York and Florida.
What is the gender split and age of blogTO fans?
42.4% of blogTO fans are female, 57.6% are male, with an average age of 41.9 years.
Which brands do blogTO fans like most?
blogTO fans show strongest brand affinity for Natural rubber (7.84×), Pro-Ject (14.55×), and Bank account (6×) over the country average.
Where do blogTO fans live in United States?
blogTO fans in United States are most concentrated in New York (reach 70,547), Florida (reach 57,811), and California (reach 40,100). These three regions account for the largest share of the active audience.
What other brands do blogTO fans also like?
Beyond blogTO itself, the audience over-indexes on Pro-Ject (14.55×), Bank account (6×), Product design (3.21×), and Minnesota (2.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for blogTO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.