Blueberry Audience in United States

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Blueberry has an estimated audience of 4,856,079 people in United States. 73.9% are female, 26.1% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Cookbook, Snacking, Berry, Cream, Gluten-free diet.

The average Blueberry fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cookbook, Snacking, Berry, with strongest over-indexing on Cookbook (1.52× the country average). Demographically, the Blueberry audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Blueberry fans

Demographic split for Blueberry audience in United States
MetricValue
Female73.9%
Male26.1%
Average age41.8
Estimated audience size4,856,079

Audience persona

The typical Blueberry fan in United States is more female, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Cookbook.

Top regions in United States

Top regions ranked by reach for Blueberry in United States
RegionReachAffinity
California646,0251.21×
Texas513,9651.23×
Florida410,0901.25×
New York304,5361.12×
Illinois173,7911.07×
North Carolina167,1541.14×
Georgia165,0931.1×
Pennsylvania163,4321×
New Jersey147,4371.19×
Michigan145,2741.14×
Ohio134,7160.9×
Washington127,7631.31×
Virginia118,6171×
Massachusetts108,3451.13×
Arizona106,2831.07×
Indiana92,5601.04×
Tennessee92,5200.95×
Maryland86,1061.03×
South Carolina80,8671.11×
Missouri70,7500.9×
Alabama69,1711.02×
Minnesota66,9550.96×
Oregon66,9191.2×
Wisconsin66,1710.91×
Louisiana65,0961.04×
Colorado64,1060.84×
Kentucky57,8830.95×
Oklahoma52,1350.97×
Connecticut51,0261.05×
Nevada46,2570.98×
Utah41,7100.96×
Mississippi40,9191.02×
Arkansas37,4210.94×
Iowa35,2120.88×
Kansas32,8840.86×
Maine30,1961.74×
New Mexico21,5980.89×
Nebraska21,0870.87×
Idaho20,6950.85×
Hawaii17,9920.86×
West Virginia17,8010.79×
New Hampshire17,6920.92×
Rhode Island14,6460.95×
Alaska13,8811.34×
Washington, District of Columbia11,9830.82×
Delaware11,1600.83×
Montana8,9910.67×
Vermont7,8720.92×
South Dakota7,8320.7×
North Dakota7,6030.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blueberry audience
BrandAffinityCategory
Cookbook1.52×Food & Beverages
Snacking1.69×Food & Beverages
Berry2.42×Food & Beverages
Cream1.59×Food & Beverages
Gluten-free diet1.51×Food & Beverages
Hot chocolate1.69×Food & Beverages
Food Lion1.65×Shopping
Strawberry2.06×Food & Beverages
Superfood1.92×Food & Beverages
Super Smash Bros. Melee10.22×Games
Baby food1.52×Kids & Family
Sugar substitute1.64×Food & Beverages
Tomato1.72×Food & Beverages
Supernaturals1.79×Health
Doughnut1.51×Food & Beverages
Pumpkin1.57×Food & Beverages
Smoothie1.56×Food & Beverages
Paleolithic diet1.62×Health
Slow cooker1.57×Food & Beverages
Herbalism1.5×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blueberry audience
TraitClusterScore
Risk AppetiteTHRILL1.41
Healthy LifestyleBALANCE1.36
SustainabilityBALANCE1.34
IndulgenceJOY1.33
Price SensitivityPREMIUM1.3
CreativityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Blueberry
CountryShare
United States23.5%
Taiwan5.0%
Ukraine4.4%

See Blueberry audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Blueberry have in United States?

Blueberry has an estimated audience of 4,856,079 people in United States, concentrated in California and Texas.

What is the gender split and age of Blueberry fans?

73.9% of Blueberry fans are female, 26.1% are male, with an average age of 41.8 years.

Which brands do Blueberry fans like most?

Blueberry fans show strongest brand affinity for Cookbook (1.52×), Snacking (1.69×), and Berry (2.42×) over the country average.

Where do Blueberry fans live in United States?

Blueberry fans in United States are most concentrated in California (reach 646,025), Texas (reach 513,965), and Florida (reach 410,090). These three regions account for the largest share of the active audience.

What other brands do Blueberry fans also like?

Beyond Blueberry itself, the audience over-indexes on Snacking (1.69×), Berry (2.42×), Cream (1.59×), and Gluten-free diet (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blueberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.