Boats.com Audience in United States
Boats.com has an estimated audience of 853,912 people in United States. 17.2% are female, 82.8% are male, average age 49.3. Top regions: Florida, New York, California. Top brand affinities: CarGurus, Capital One, Google Maps, Aaron Rodgers, AccuWeather.
The average Boats.com fan in United States is 49.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (26.16× the country average). Demographically, the Boats.com audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Boats.com fans
| Metric | Value |
|---|---|
| Female | 17.2% |
| Male | 82.8% |
| Average age | 49.3 |
| Estimated audience size | 853,912 |
Audience persona
The typical Boats.com fan in United States is more male, around 49.3 years old, with strong Risk Appetite tendencies and a notable affinity for CarGurus.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 117,845 | 2.04× |
| New York | 50,329 | 1.05× |
| California | 50,134 | 0.53× |
| Texas | 43,484 | 0.59× |
| Michigan | 33,879 | 1.52× |
| North Carolina | 27,620 | 1.07× |
| Illinois | 26,694 | 0.94× |
| New Jersey | 25,051 | 1.15× |
| Ohio | 24,158 | 0.92× |
| Pennsylvania | 22,600 | 0.79× |
| Massachusetts | 20,381 | 1.21× |
| Washington | 19,443 | 1.14× |
| Georgia | 19,318 | 0.73× |
| Virginia | 19,130 | 0.92× |
| South Carolina | 16,807 | 1.31× |
| Connecticut | 16,271 | 1.9× |
| Missouri | 15,490 | 1.13× |
| Maryland | 15,035 | 1.02× |
| Tennessee | 14,369 | 0.84× |
| Indiana | 14,281 | 0.92× |
| Louisiana | 13,984 | 1.27× |
| Alabama | 13,843 | 1.16× |
| Wisconsin | 13,794 | 1.07× |
| Kentucky | 9,605 | 0.9× |
| Minnesota | 8,892 | 0.73× |
| Arizona | 7,399 | 0.42× |
| Mississippi | 7,240 | 1.03× |
| Maine | 6,063 | 1.98× |
| Colorado | 5,862 | 0.44× |
| Oregon | 5,860 | 0.6× |
| Arkansas | 5,544 | 0.79× |
| Rhode Island | 5,247 | 1.93× |
| Iowa | 5,060 | 0.72× |
| Oklahoma | 4,338 | 0.46× |
| Utah | 3,883 | 0.51× |
| New Hampshire | 3,736 | 1.11× |
| Kansas | 3,617 | 0.54× |
| Idaho | 3,235 | 0.76× |
| Delaware | 3,084 | 1.31× |
| West Virginia | 2,885 | 0.73× |
| Nevada | 2,803 | 0.34× |
| Hawaii | 2,727 | 0.74× |
| Alaska | 2,674 | 1.46× |
| Montana | 2,510 | 1.06× |
| Vermont | 2,419 | 1.61× |
| Nebraska | 2,328 | 0.54× |
| New Mexico | 2,316 | 0.54× |
| South Dakota | 2,124 | 1.08× |
| North Dakota | 2,068 | 1.18× |
| Wyoming | 2,001 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 26.16× | Cars & Mobility |
| Capital One | 12.46× | Business & Career |
| Google Maps | 9.44× | Internet & Social Media |
| Aaron Rodgers | 13.25× | Sports |
| AccuWeather | 11.06× | Home & Garden |
| Enterprise Rent-A-Car | 9.6× | Cars & Mobility |
| Indeed.com | 6.28× | Business & Career |
| Motorboat | 14.27× | Cars & Mobility |
| Bruce Willis | 10.6× | Movies & TV |
| Google News | 8.53× | News |
| Circle K | 9.93× | Shopping |
| Nicolas Cage | 15.8× | Movies & TV |
| Jason Momoa | 11.95× | Movies & TV |
| Clint Eastwood | 10.93× | Movies & TV |
| Dakota Johnson | 11.14× | Movies & TV |
| Shimano | 18.63× | Cars & Mobility |
| Google Earth | 11.08× | Internet & Social Media |
| Sean Penn | 13.25× | Movies & TV |
| Motorcycle accessories | 9.11× | Cars & Mobility |
| Margot Robbie | 9.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.68 |
| Luxury Orientation | PREMIUM | 1.84 |
| Need for Security | CONSERVATISM | 1.74 |
| Design Affinity | PREMIUM | 1.71 |
| Community Orientation | OPEN | 1.59 |
| Sports Activity | POWER | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.0% |
| United Kingdom | 6.8% |
| Canada | 6.1% |
See Boats.com audiences in other countries
More Cars & Mobility audiences in United States
Frequently asked questions
How many fans does Boats.com have in United States?
Boats.com has an estimated audience of 853,912 people in United States, concentrated in Florida and New York.
What is the gender split and age of Boats.com fans?
17.2% of Boats.com fans are female, 82.8% are male, with an average age of 49.3 years.
Which brands do Boats.com fans like most?
Boats.com fans show strongest brand affinity for CarGurus (26.16×), Capital One (12.46×), and Google Maps (9.44×) over the country average.
Where do Boats.com fans live in United States?
Boats.com fans in United States are most concentrated in Florida (reach 117,845), New York (reach 50,329), and California (reach 50,134). These three regions account for the largest share of the active audience.
What other brands do Boats.com fans also like?
Beyond Boats.com itself, the audience over-indexes on Capital One (12.46×), Google Maps (9.44×), Aaron Rodgers (13.25×), and AccuWeather (11.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Boats.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.