Rascasse Audience Intelligence

Bobby Hill (King of the Hill) Audience in United States

A data profile of the people who buy, follow and care about Bobby Hill (King of the Hill) in United States — modelled from more than twelve digital signal sources. Bobby Hill (King of the Hill) has an estimated audience of 1,777,086 people in United States.

#62among Fictional Character in United States#2488in Movies & TV

The average Bobby Hill (King of the Hill) fan in United States is 26.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, Pizza Hut, Micro Center, with strongest over-indexing on Mixed drink (10.27× the country average).

Demographically, the Bobby Hill (King of the Hill) audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bobby Hill (King of the Hill) fan in United States is more male, around 26.0 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bobby Hill (King of the Hill) profile in United States.

Audience size
1.8M
in United States
Gender
38.8%♀
61.2% male
Age
26.0
average years
Country rank
#15617
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bobby Hill (King of the Hill) fans

38.8% are female, 61.2% are male, average age 26.0.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Bobby Hill (King of the Hill) audience in United States
MetricValue
Female38.8%
Male61.2%
Average age26.0
Estimated audience size1,777,086
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Bobby Hill (King of the Hill) audience in United States
Age bracketShare%
16-1958%
20-2925%
30-399%
40-495%
50+3%
Fig. 04

Worldwide distribution

88.0%

of the worldwide Bobby Hill (King of the Hill) audience comes from United States.

Worldwide audience distribution share by country for Bobby Hill (King of the Hill)
CountryShare
United States88.0%
Canada5.4%
Australia2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bobby Hill (King of the Hill) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bobby Hill (King of the Hill) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.67×
02Kentucky~40K1.66×
03Tennessee~60K1.64×
04Oklahoma~30K1.52×
05West Virginia~10K1.48×
06Arkansas~20K1.45×
07Indiana~40K1.20×
08Texas~200K1.19×
09Mississippi~20K1.18×
10Missouri~30K1.17×
11Ohio~60K1.16×
12Georgia~60K1.13×
13South Carolina~30K1.13×
14Kansas~20K1.12×
15North Carolina~60K1.10×
16New Mexico~10K1.07×
17California~200K1.04×
18Louisiana~20K1.04×
19Oregon~20K1.04×
20Utah~20K1.03×
21Iowa~10K1.02×
22Arizona~40K1.01×
23Nevada~20K1.01×
24Illinois~60K0.99×
25Michigan~50K0.99×
26Idaho~9K0.98×
27Nebraska~9K0.97×
28Alaska~4K0.96×
29North Dakota~3K0.95×
30Pennsylvania~50K0.91×
31South Dakota~4K0.91×
32Virginia~40K0.90×
33Washington~30K0.90×
34Montana~4K0.88×
35Colorado~20K0.86×
36Maine~5K0.85×
37Minnesota~20K0.83×
38Wisconsin~20K0.82×
39Rhode Island~5K0.82×
40Vermont~3K0.80×
41New Hampshire~5K0.78×
42Delaware~4K0.78×
43Maryland~20K0.77×
44Florida~90K0.75×
45Washington, District of Columbia~4K0.73×
46Connecticut~10K0.72×
47Massachusetts~20K0.71×
48Hawaii~5K0.68×
49New York~70K0.67×
50New Jersey~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Bobby Hill (King of the Hill), United States
0.61×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bobby Hill (King of the Hill) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bobby Hill (King of the Hill) audience
#·InterestCategoryAffinity×
01Mixed drinkFood & Beverages10.27×
02CougarKids & Family10.27×
03RonaldinhoSports10.27×
04The Salvation ArmyPolitics & Society8.71×
05James McAvoyMovies & TV7.13×
06Micro CenterShopping4.67×
07Dropbox (service)Technology & Electronics4.18×
08Virtual realityTechnology & Electronics3.83×
09GameStopGames3.01×
10Britney SpearsMusic & Radio2.58×
11Pizza HutFood & Beverages2.50×
12Internet celebrityInternet & Social Media2.34×
13SubwayFood & Beverages2.14×
14Domino's PizzaFood & Beverages2.08×
15SnapchatInternet & Social Media2.00×
16Mobile gameGames1.99×
17RadioTechnology & Electronics1.83×
18PodcastMusic & Radio1.67×
19TMZInternet & Social Media1.65×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bobby Hill (King of the Hill) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bobby Hill (King of the Hill) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.05×
IndividualismJOY2.13×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bobby Hill (King of the Hill) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bobby Hill (King of the Hill) have in United States?

Bobby Hill (King of the Hill) has an estimated audience of 1,777,086 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bobby Hill (King of the Hill) fans?

38.8% of Bobby Hill (King of the Hill) fans are female, 61.2% are male, with an average age of 26.0 years.

03

Which brands do Bobby Hill (King of the Hill) fans like most?

Bobby Hill (King of the Hill) fans show strongest brand affinity for Mixed drink (10.27×), Pizza Hut (2.5×), and Micro Center (4.67×) over the country average.

04

Where do Bobby Hill (King of the Hill) fans live in United States?

Bobby Hill (King of the Hill) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bobby Hill (King of the Hill) fans also like?

Beyond Bobby Hill (King of the Hill) itself, the audience over-indexes on Pizza Hut (2.5×), Micro Center (4.67×), Virtual reality (3.83×), and Superman (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bobby Hill (King of the Hill). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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