Rascasse Audience Intelligence

Bourbon Street Audience in United States

A data profile of the people who buy, follow and care about Bourbon Street in United States — modelled from more than twelve digital signal sources. Bourbon Street has an estimated audience of 2,212,828 people in United States.

#34among POI in United States#1018among POI in United States#1037in Travel & Leisure

The average Bourbon Street fan in United States is 44.7 years old, balanced, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Illinois, Texas.

Top brand affinities include Bourbon whiskey, American whiskey, Scotch whisky, with strongest over-indexing on Bourbon whiskey (7.1× the country average).

Demographically, the Bourbon Street audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bourbon Street fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Bourbon whiskey.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bourbon Street profile in United States.

Audience size
2.2M
in United States
Gender
45.8%♀
54.2% male
Age
44.7
average years
Country rank
#13133
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bourbon Street fans

45.8% are female, 54.2% are male, average age 44.7.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Bourbon Street audience in United States
MetricValue
Female45.8%
Male54.2%
Average age44.7
Estimated audience size2,212,828
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Bourbon Street audience in United States
Age bracketShare%
16-197%
20-2916%
30-3921%
40-4927%
50+30%
Fig. 04

Worldwide distribution

71.7%

of the worldwide Bourbon Street audience comes from United States.

Worldwide audience distribution share by country for Bourbon Street
CountryShare
United States71.7%
Netherlands5.2%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bourbon Street audience in United States is strongest.

Fig. 05

Top regions by affinity

Bourbon Street fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~800K27.14×
02Illinois~200K2.22×
03Mississippi~20K1.22×
04Nevada~20K1.10×
05New York~100K1.05×
06Indiana~40K0.95×
07Vermont~4K0.93×
08Arizona~40K0.82×
09Georgia~50K0.80×
10Oklahoma~20K0.77×
11Texas~100K0.70×
12Tennessee~30K0.69×
13Delaware~4K0.69×
14Alabama~20K0.68×
15Arkansas~10K0.66×
16Kansas~10K0.64×
17Nebraska~7K0.63×
18Maryland~20K0.60×
19Alaska~3K0.60×
20New Jersey~30K0.58×
21South Carolina~20K0.58×
22North Dakota~3K0.57×
23Washington, District of Columbia~4K0.56×
24Wisconsin~20K0.55×
25South Dakota~3K0.55×
26Missouri~20K0.54×
27Rhode Island~4K0.54×
28Florida~80K0.53×
29Pennsylvania~40K0.53×
30North Carolina~40K0.53×
31New Hampshire~5K0.53×
32Montana~3K0.53×
33Colorado~20K0.51×
34West Virginia~5K0.50×
35Iowa~9K0.49×
36Michigan~30K0.48×
37Massachusetts~20K0.47×
38Kentucky~10K0.47×
39Hawaii~5K0.47×
40Idaho~5K0.46×
41Virginia~20K0.45×
42Connecticut~10K0.45×
43Minnesota~10K0.43×
44New Mexico~5K0.43×
45Maine~3K0.43×
46Utah~8K0.42×
47Oregon~10K0.39×
48Washington~20K0.38×
49California~90K0.35×
50Ohio~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Bourbon Street, United States
0.31×1.00×27.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bourbon Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bourbon Street audience
#·InterestCategoryAffinity×
01American whiskeyFood & Beverages12.49×
02Bourbon whiskeyFood & Beverages7.10×
03Malt whiskyFood & Beverages6.44×
04Small batch whiskeyFood & Beverages5.12×
05Single malt whiskyFood & Beverages4.97×
06Scotch whiskyFood & Beverages4.58×
07Tennessee whiskeyFood & Beverages4.48×
08Berlin WallTravel & Leisure4.44×
09ShellfishFood & Beverages4.31×
10NASDAQBusiness & Career2.70×
11Total Wine & MoreFood & Beverages2.69×
12RumFood & Beverages2.61×
13Non-alcoholic beverageFood & Beverages2.54×
14BrewingFood & Beverages2.10×
15Real propertyHome & Garden1.98×
16Movie theaterMovies & TV1.89×
17Chuck NorrisMovies & TV1.88×
18TicketmasterTravel & Leisure1.85×
19CocktailFood & Beverages1.81×
20Britney SpearsMusic & Radio1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bourbon Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bourbon Street audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Urban LifestyleOPEN1.64×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bourbon Street audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.37×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bourbon Street have in United States?

Bourbon Street has an estimated audience of 2,212,828 people in United States, concentrated in Louisiana and Illinois.

02

What is the gender split and age of Bourbon Street fans?

45.8% of Bourbon Street fans are female, 54.2% are male, with an average age of 44.7 years.

03

Which brands do Bourbon Street fans like most?

Bourbon Street fans show strongest brand affinity for Bourbon whiskey (7.1×), American whiskey (12.49×), and Scotch whisky (4.58×) over the country average.

04

Where do Bourbon Street fans live in United States?

Bourbon Street fans in United States are most concentrated in Louisiana (reach ~800K), Illinois (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bourbon Street fans also like?

Beyond Bourbon Street itself, the audience over-indexes on American whiskey (12.49×), Scotch whisky (4.58×), NASDAQ (2.7×), and Malt whisky (6.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bourbon Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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