Bourbon Street Audience in United States

Bourbon Street logo

Bourbon Street has an estimated audience of 2,212,828 people in United States. 45.8% are female, 54.2% are male, average age 44.7. Top regions: Louisiana, Illinois, Texas. Top brand affinities: Unique Gifts, Goop, Governor of Michigan, Wok, Grinch.

The average Bourbon Street fan in United States is 44.7 years old, balanced, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Illinois, Texas. Top brand affinities include Unique Gifts, Goop, Governor of Michigan, with strongest over-indexing on Unique Gifts (6.74× the country average). Demographically, the Bourbon Street audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Bourbon Street fans

Demographic split for Bourbon Street audience in United States
MetricValue
Female45.8%
Male54.2%
Average age44.7
Estimated audience size2,212,828

Audience persona

The typical Bourbon Street fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Bourbon Street in United States
RegionReachAffinity
Louisiana534,10818.72×
Illinois192,4662.61×
Texas172,7360.91×
New York111,6980.9×
California109,6930.45×
Florida98,3710.66×
Georgia69,2851.02×
Pennsylvania49,1570.66×
Indiana47,4531.17×
North Carolina44,2570.66×
New Jersey40,1250.71×
Tennessee37,4650.84×
Michigan33,4770.58×
Virginia30,1130.56×
Maryland27,4090.72×
Massachusetts24,8890.57×
Nevada23,6611.11×
South Carolina23,3950.7×
Missouri23,0890.65×
Oklahoma22,8450.93×
Wisconsin22,0460.66×
Colorado21,6710.62×
Ohio20,7110.3×
Washington20,3470.46×
Alabama19,4140.63×
Mississippi19,1901.05×
Minnesota15,7860.5×
Arizona15,1410.34×
Kentucky14,9300.54×
Arkansas13,9430.76×
Kansas13,2720.76×
Connecticut11,2130.51×
Oregon10,5400.42×
Iowa9,5110.52×
Utah9,0640.46×
Nebraska7,6490.69×
Delaware4,6430.76×
West Virginia4,5310.44×
New Hampshire4,5130.52×
Idaho4,4130.4×
New Mexico4,1470.37×
Washington, District of Columbia3,9350.59×
Hawaii3,8050.4×
Rhode Island3,6050.51×
Vermont2,8170.73×
Montana2,6590.43×
South Dakota1,9850.39×
North Dakota1,9460.43×
Wyoming1,3930.42×
Maine1,0730.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bourbon Street audience
BrandAffinityCategory
Unique Gifts6.74×Shopping
Goop10.24×Internet & Social Media
Governor of Michigan14.04×Politics & Society
Wok11.81×Food & Beverages
Grinch6.46×Movies & TV
Hibachi10.84×Food & Beverages
Israel2.91×Travel & Leisure
Birthday Gifts4.38×Kids & Family
Vocal harmony6.03×Music & Radio
headspace11.95×Health
Google Home8.09×Technology & Electronics
Cherish (group)13.34×Music & Radio
Grace Slick10.53×Music & Radio
Kikar HaShabbat18.25×News
Gift registry14.04×Kids & Family
El Paso County, Colorado12.32×Travel & Leisure
Fairy godmother7.11×Literature
Hipster9.15×Politics & Society
No Escape (1994 film)10.7×Movies & TV
TV Fanatic9.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bourbon Street audience
TraitClusterScore
PatriotismCONSERVATISM1.55
IndulgenceJOY1.51
Urban LifestyleOPEN1.43
ExtroversionTHRILL1.41
Community OrientationOPEN1.34
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Bourbon Street
CountryShare
United States71.8%
Netherlands5.1%
United Kingdom4.8%

See Bourbon Street audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Bourbon Street have in United States?

Bourbon Street has an estimated audience of 2,212,828 people in United States, concentrated in Louisiana and Illinois.

What is the gender split and age of Bourbon Street fans?

45.8% of Bourbon Street fans are female, 54.2% are male, with an average age of 44.7 years.

Which brands do Bourbon Street fans like most?

Bourbon Street fans show strongest brand affinity for Unique Gifts (6.74×), Goop (10.24×), and Governor of Michigan (14.04×) over the country average.

Where do Bourbon Street fans live in United States?

Bourbon Street fans in United States are most concentrated in Louisiana (reach 534,108), Illinois (reach 192,466), and Texas (reach 172,736). These three regions account for the largest share of the active audience.

What other brands do Bourbon Street fans also like?

Beyond Bourbon Street itself, the audience over-indexes on Goop (10.24×), Governor of Michigan (14.04×), Wok (11.81×), and Grinch (6.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bourbon Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.