Bourbon Street Audience in United States
Bourbon Street has an estimated audience of 2,212,828 people in United States. 45.8% are female, 54.2% are male, average age 44.7. Top regions: Louisiana, Illinois, Texas. Top brand affinities: Capital One, Circle K, Google Maps, CarGurus, Aaron Rodgers.
The average Bourbon Street fan in United States is 44.7 years old, balanced, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Illinois, Texas. Top brand affinities include Capital One, Circle K, Google Maps, with strongest over-indexing on Capital One (15.21× the country average). Demographically, the Bourbon Street audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Bourbon Street fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 44.7 |
| Estimated audience size | 2,212,828 |
Audience persona
The typical Bourbon Street fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 534,108 | 18.72× |
| Illinois | 192,466 | 2.61× |
| Texas | 172,736 | 0.91× |
| New York | 111,698 | 0.9× |
| California | 109,693 | 0.45× |
| Florida | 98,371 | 0.66× |
| Georgia | 69,285 | 1.02× |
| Pennsylvania | 49,157 | 0.66× |
| Indiana | 47,453 | 1.17× |
| North Carolina | 44,257 | 0.66× |
| New Jersey | 40,125 | 0.71× |
| Tennessee | 37,465 | 0.84× |
| Michigan | 33,477 | 0.58× |
| Virginia | 30,113 | 0.56× |
| Maryland | 27,409 | 0.72× |
| Massachusetts | 24,889 | 0.57× |
| Nevada | 23,661 | 1.11× |
| South Carolina | 23,395 | 0.7× |
| Missouri | 23,089 | 0.65× |
| Oklahoma | 22,845 | 0.93× |
| Wisconsin | 22,046 | 0.66× |
| Colorado | 21,671 | 0.62× |
| Ohio | 20,711 | 0.3× |
| Washington | 20,347 | 0.46× |
| Alabama | 19,414 | 0.63× |
| Mississippi | 19,190 | 1.05× |
| Minnesota | 15,786 | 0.5× |
| Arizona | 15,141 | 0.34× |
| Kentucky | 14,930 | 0.54× |
| Arkansas | 13,943 | 0.76× |
| Kansas | 13,272 | 0.76× |
| Connecticut | 11,213 | 0.51× |
| Oregon | 10,540 | 0.42× |
| Iowa | 9,511 | 0.52× |
| Utah | 9,064 | 0.46× |
| Nebraska | 7,649 | 0.69× |
| Delaware | 4,643 | 0.76× |
| West Virginia | 4,531 | 0.44× |
| New Hampshire | 4,513 | 0.52× |
| Idaho | 4,413 | 0.4× |
| New Mexico | 4,147 | 0.37× |
| Washington, District of Columbia | 3,935 | 0.59× |
| Hawaii | 3,805 | 0.4× |
| Rhode Island | 3,605 | 0.51× |
| Vermont | 2,817 | 0.73× |
| Montana | 2,659 | 0.43× |
| South Dakota | 1,985 | 0.39× |
| North Dakota | 1,946 | 0.43× |
| Wyoming | 1,393 | 0.42× |
| Maine | 1,073 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.21× | Business & Career |
| Circle K | 21.65× | Shopping |
| Google Maps | 11.88× | Internet & Social Media |
| CarGurus | 17× | Cars & Mobility |
| Aaron Rodgers | 16.1× | Sports |
| Indeed.com | 9.06× | Business & Career |
| AccuWeather | 13.54× | Home & Garden |
| Bruce Willis | 14.53× | Movies & TV |
| Beetlejuice | 9.11× | Movies & TV |
| Diane Keaton | 11.27× | Movies & TV |
| Matthew McConaughey | 15.95× | Movies & TV |
| Enterprise Rent-A-Car | 10.23× | Cars & Mobility |
| PSV Eindhoven | 59.96× | Sports |
| DeviantArt | 11.63× | Internet & Social Media |
| Google News | 9.55× | News |
| Clint Eastwood | 13.8× | Movies & TV |
| Ozzy Osbourne | 14.06× | Music & Radio |
| Blake Lively | 13.58× | Movies & TV |
| Pretzel | 18.47× | Food & Beverages |
| Kendra Scott | 13.76× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Indulgence | JOY | 1.51 |
| Urban Lifestyle | OPEN | 1.43 |
| Extroversion | THRILL | 1.41 |
| Community Orientation | OPEN | 1.34 |
| Family Orientation | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.8% |
| Netherlands | 5.1% |
| United Kingdom | 4.8% |
See Bourbon Street audiences in other countries
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
Frequently asked questions
How many fans does Bourbon Street have in United States?
Bourbon Street has an estimated audience of 2,212,828 people in United States, concentrated in Louisiana and Illinois.
What is the gender split and age of Bourbon Street fans?
45.8% of Bourbon Street fans are female, 54.2% are male, with an average age of 44.7 years.
Which brands do Bourbon Street fans like most?
Bourbon Street fans show strongest brand affinity for Capital One (15.21×), Circle K (21.65×), and Google Maps (11.88×) over the country average.
Where do Bourbon Street fans live in United States?
Bourbon Street fans in United States are most concentrated in Louisiana (reach 534,108), Illinois (reach 192,466), and Texas (reach 172,736). These three regions account for the largest share of the active audience.
What other brands do Bourbon Street fans also like?
Beyond Bourbon Street itself, the audience over-indexes on Circle K (21.65×), Google Maps (11.88×), CarGurus (17×), and Aaron Rodgers (16.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bourbon Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.